Design by Committee
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UX work in an Agile (or almost Agile) environment can sometimes feel like 'Design by Committee'. The Tribune UX team would like to share some tips, thoughts and strategies we use internally, to maintain the sanctity of a participatory design environment. We will stay as practical as possible, using recent projects to walk through what we do. The goal is to leave you with some key takeaways to try in your workplace.
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Design by Committee
- 1. July IXDA 2012 @ Tribune Company DESIGN BY COMMITTEE Maintaining Sanity in an Agile Environment Pradeep Nayar UX Principal Tribune Company Kevin Leebroderick UX Architect Tribune Company
- 2. We are a MEDIA COMPANY 23 TV STATIONS 8 NEWSPAPERS 50+ WEBSITES
- 3. 160 years old
- 6. PRIOR UX WORK 5
- 8. L.A. TIMES WINDOWS PHONE 7 APP
- 9. CRIME L.A. ANDROID APP
- 10. CHICAGO TRIBUNE WINDOWS 8 APP
- 11. Mobile Social CONCEPTS Tablet TV Web Strategy 10
- 12. CHICAGO PRIOR UX WORK TRIBUNE RESPONSIVE SITE 11
- 13. OUR GOAL “DESIGN BY COMMITTEE” 12
- 14. OUR GOAL PARTICIPATORY DESIGN “DESIGN BY COMMITTEE” 12
- 15. Redesigning the Stop sign http://www.youtube.com/watch?v=xwqPYeTSYng
- 16. WE’RE AGILE! ...almost 14
- 17. AGILE = COLLABORATION 15
- 18. 16
- 20. CHALLENGE Brainstorm meetings Lack focus Progress too quickly to a solution without exploring options Most powerful, loud and/or obnoxious person wins! People get excited about an existing solution rather than solving the problem Some solutions are not cohesive with the overall experience 18
- 21. SOLUTION “Brainstorm” in isolation Embrace divergent thinking; conduct individual exploration Have a designated facilitator Conduct a design studio, not a BRAINSTORM MEETING!!! 19
- 22. THE CREW DEVELOPERS PRODUCT MANAGER TEAM UX STAKEHOLDERS PROJECT MANAGER QUALITY ASSURANCE
- 23. SPHERES OF INFLUENCE DEVELOPERS PRODUCT MANAGER TEAM UX STAKEHOLDERS PROJECT MANAGER QUALITY ASSURANCE
- 24. TEAM UX
- 25. SPOILER ALERT In an agile environment... You are a design facilitator 25
- 26. CHALLENGE Not enough time 26
- 27. SOLUTION START SKETCHING!!! 27
- 28. NO EXCUSES!
- 29. SOLUTION SKETCH many ideas PRESENT internally rinse & repeat CRITIQUE not gut reaction PROTOTYPE Test it!
- 30. Believe in your solution You can’t sell it if you don’t believe it. 30
- 31. SPOILER ALERT Never go alone Always tag team. + VISUAL DESIGNER UX ARCHITECT 31
- 32. PRODUCT MANAGER
- 33. They are your closest ally but... There is a grey area - work it out! 33
- 34. CHALLENGE Let’s do what the N.Y. Times does... “Follow the leader” approach. 34
- 35. SOLUTION Explain why it may not work Time to show your expertise on interface design. Focus on the problem you are trying to solve and question the solution. Look at other examples to force a conversation. 35
- 36. CHALLENGE They might try to design the interface Let them sketch ideas. 36
- 37. SOLUTION Be open to various forms of communication Remind them that your job is to make them look good. 37
- 38. They help push hard features forward It’s important to maintain daily communication with them. 38
- 39. PROJECT MANAGER
- 40. They are usually the scrum master A good project manager can make or break a project. 40
- 41. CHALLENGE Over promises on deliverables Trying to please an impatient stakeholder. 41
- 42. SOLUTION Be upfront and realistic about estimates There is no such thing as over-communication. Build on existing trust and confidence. 42
- 43. DEVELOPERS
- 44. Best friend or worst enemy They make your ideas come to life. 44
- 45. CHALLENGE Like reuse of code & efficiency Solutions oriented around technology rather than the needs of users. 45
- 46. Reality of agile development Stuff always changes. 46
- 47. SOLUTION It’s all about building a better product Walk-through the interface using specific scenarios. Take the time to explain the thought behind your design. Try to include them early in a solution. Thank them for a job well done! 47
- 49. If UX is the quarterback... QA is the receiver. 49
- 50. CHALLENGE QA only tests functionality 50
- 51. SOLUTION Set expectations & keep in touch Talk about a holistic testing approach. Conduct occasional walk-throughs with them. Need to emphasis how important they are to the project. The success of the project depends on them. 51
- 52. STAKEHOLDERS
- 53. Talk to them in a language they understand Talk about customers, not users. 53
- 54. SPOILER ALERT UX also needs to think about the business User needs + business needs = $$$ for everyone. 54
- 55. CHALLENGE Dealing with an alpha personality 55
- 56. SOLUTION Let’s face it. You’re not going to win, but... Don’t be scared - they’re not going to bite. Figure out what makes them tick. Find an influencer and become their buddy. 56
- 57. SPOILER ALERT Always present your work Never email a deliverable and assume they understand your lengthy email. 57
- 58. SPOILER ALERT SELL Always present your work Never email a deliverable and assume they understand your lengthy email. 57
- 59. Selling the idea Consider making it a experience. Experience Presentation 58
- 61. Give them options, but lead them to your choice Always tell a story. Solution A Solution B Solution C Normal Better What they should want
- 62. What are you selling? TRUST & CONFIDENCE 61
- 63. FINALLY! It’s not a war We’re all in this together. 62
- 64. Thanks! Get in touch with questions, comments or other feedback Pradeep Nayar prad.nayar@gmail.com designonmymind Kevin Leebroderick kleebroderick@tribune.com 63
- 65. Special thanks to Kim Ruelo Adam Jankowski Kate Rosendale Andre Alforque Trent Sherrell 64