Professional Assistance for Development Action (PRADAN) works to reduce poverty, changing lives and choices for the poorest communities in rural India. PRADAN works to a change that is sustainable, self-perpetuating; in partnership with communities, enabling them to envision a different future; igniting confidence that they can do it, they can take charge, they can make change; stimulating skills and systems so people realize their vision; instead of merely delivering services or solutions. PRADAN was formed in 1983 by young professionals who were inspired by the belief that well-educated people, with empathy towards the poor, must work directly with them at the grassroots to alleviate mass poverty in rural India. They realised that the critical gap in creating change was the absence of capable people, not material resources.

1. Milestones over the years
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2. Overview of PRADAN
•
PRADAN is one of India’s foremost civil society
organization
•
It seeks to create and enhance livelihoods
to reduce poverty in rural India.
•
PRADAN brings the brightest minds in
India to work with the rural poor
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2/13

3. Milestones: 1983 - 2013
Founded by
Vijay
Mahajan
& Deep Joshi
1983
1987
One of the
pioneers of the SHG
(Self Help Group)
model in India
Launched
the
TASAR silk
sector revival
programme
in Bihar.
1988
1991
PRADAN
Development
Apprenticeship
Program
Started
horticulture
plantation with
tribal families in
Jharkhand, Orissa &
West Bengal.
1998
2001
Registered
the first
smallholder
poultry
cooperative
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Started first
system of rice
intensification
(SRI) in eastern
India
2003
2009
Deep Joshi gets
the Ramon
Magsaysay
award for
nurturing the
idea of PRADAN
Begins MPhil in
Development
practice in
Collaboration with
Ambedkar
University, Delhi.
2011
2013
National
support
Organisation
by GoI for
NRLM.
2/13

4. Founded by Vijay Mahajan and Deep Joshi
•
Vijay Mahajan, an alumnus of the IIT,
Delhi and IIM, Ahmedabad co-founded
PRADAN with the belief to make
India a better place to live.
•
Deep Joshi, an alumnus of MIT,
Cambridge and Sloan School of
Management, Cambridge co-founded
PRADAN with the belief that the
best and the brightest were
needed to work with the
weaker sections of the society.
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3/13

5. Pioneered the SHG (Self Help Group) model in India
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4/13

6. Launched the TASAR silk sector revival program in Bihar.
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5/13

7. PRADAN Development Apprenticeship Program
PRADAN Development
Apprenticeship Program
Launched the first initiative in
India to systematically train
and nurture well educated
youth as development
professionals
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6/13

8. Started horticulture plantation with tribal families
Started horticulture plantation
with tribal families in
Jharkhand, West Bengal
and Odisha. Today this has
grown to 10,000
horticulture farmers
across 12,000 acres with
income of Rs. 60 million
in FY 2012
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7/13

9. Registered the first smallholder poultry cooperative
Registered as the first
smallholder poultry
cooperative.
Today it has spread to
21 poultry cooperatives
involving 7000
tribal women with a
turnover of over
Rs. 1.8 billion in
FY 2012
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8/13

10. Started first system of rice intensification (SRI) in eastern
India
One of the pioneers of SRI
(System of Rice Intensification)
Technology in India.
PRADAN helped several families
adopt improved practices in
cultivation of rice and millets.
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9/13

11. Deep Joshi gets the Ramon Magsaysay award for nurturing
the idea of PRADAN
Ramon Magsaysay Award
was conferred to our founder
Deep Joshi for pioneering
work in rural communities
and the idea of PRADAN,
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10/13

12. Begins MPhil in Development practice in Collaboration
with Ambedkar University, Delhi.
Launched a unique initiative in
building development as a
profession by starting
MPhil in Development
Practice in Collaboration with
Ambedkar University, Delhi.
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11/13

13. National support Organisation by GoI for NRLM.
PRADAN partners with MoRD
as an NRLM Support
Organisation to provide
Knowledge support for
the Rs 4000 crore
National Rural Livelihood
Mission (NRLM) with a
Special focus on
Naxal-affected districts.
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12/13

14. Contact Us:
facebook.com/pradanofficialpage
twitter.com/PRADAN_India
company/professional-assistance-for-development-action
youtube.com/user/PradanIndia
Address:
E1/A | Kailash Colony | Ground Floor and Basement |
New Delhi – 110048 | India
Phone: +91 11 40407701-29 | Email: campaign@pradan.net
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