It gives you wings

2. Company Overview
 An Energy Drink sold by Austrian Company.
 Created in 1987.
 Most popular energy drink in the world.
 With 4.6 billion cans sold in 2011.
 Larger presence than Coca – Cola brand.

3.  Increases performance
 Increases concentration and reaction speed
 Improves vigilance
 Stimulates metabolism
 Makes you feel more energetic

4. WHY REDBULL USES SOCIAL MEDIA???
 Main motive is to attract customers.
 More companies are now going into media business.
 Capturing attention was the main agenda.
 Redbull realised that it is more cost effective to
build your own media.

5. REDBULL GOING DIGITAL
 Major Player in the social media universe.
 3rd most influential social brand in the world.
 108% increase in US fan base growth on facebook in
2011.
 300% increase in Twitter follower in 2011.
 Currently No.2 beverage brand on Twitter with
600000 followers.

6. REDBULL DIGITAL CAMPAIGNS
 “Redbull gives you wings” campaign was a cross
media and event driven campaign.
 Target Audience was from 12 – 35 years.

7. REDBULL DIGITAL CAMPAIGNS
 “Wings for every taste campaign.”
 “Light up your city campaign.” was done on twitter
and had a huge response.

8. REDBULL DIGITAL CAMPAIGNS
 Campaign was designed around the thought “Why
climb the career ladder when you can fly”.
 A video of “Corporate Chamcha”.
 Went viral on YouTube.
 Launched an online Game.
 Simple Message – Increases performance,
concentration and reaction speed at work

9. REDBULL DIGITAL CAMPAIGNS
 Corporate Chamcha campaign was a huge hit on
Facebook.

10. DIGITAL CONTENT ASSETS
 Snowboarding film “The art of flight”.
 Redbull comes on Instagram.
 Live gaming events organised by Redbull.

11. REDBULL SIGNATURE SERIES

12. CREDITS
 Nishanth Kothari – 75
 Pallavi Jadhav – 76
 Parth Vayda – 79
 Priyal Shah – 80
 Peralan Rajan - 81

13. THANK YOU!!!