The Challenge of Launching a New Portal in an Emerging and Highly Competitive Market

1. Opportunity…
Launching in Thailand
The Challenge of Launching a new portal in an emerging but highly competitive market

2. Challenge & Journey
2013 2014 2015 2015
Challenge #1
Free to list
www.Thailand-Property.com
Challenge #2
Convert free to paid
Challenge #3
Launch local language site
www.DotProperty.co.th
Challenge #4
Challenge the market leader
www.DotProperty.co.th
Focus on the English
market which is niche to
enter to the market.
85% retention
Face to face meeting
Separate dual language
platform
Improving user experience
and getting more content to
engage users.

3. • List of agents with English language on website
• Free membership to end of 6 months
• Build and manage XML program
• Targeted 50,000 listings
• Free is difficult to sell!
Challenge of Content

4. Exclusive listings are almost unheard of
Agent
Agent
Agent Agent
Agent
Agent Agent
Agent
Owner
No relationship, trust or information flow

5. ü Simple
ü Accurate
ü Credible
SEARCH SHOULD BE…
Challenge on Search Quality (1)
Non exclusive listings environment present difficulties
here:
• Listing could be out of date for years
• Fake listings

6. ü Wide post code areas
ü Search dictated by keywords
ü No spelling standards
ü Street level location has to be merged
Location
Challenge on Search Quality (2)
Standards difficult to identify and work with.

7. ü Different way in which the Thai audience operate
ü A setting of very simple, popular and effective free to list
portal sites
Launching of Thai Language Site

8. Who will get more leads?
Avoidance of Agents
VS.

9. ü Firstly offers no agent branding on listings
ü Free forever
ü Responsive and mobile friendly
ü And of course, we hit growth targets
• Over 500,000 visitors per month
• Over 200,000 listings on site
What do we offer?

10. Many marketers still believe in offline marketing plans
Tried and Tested - Trust in Traditional Media

11. • Thailand Property magazine
launched in June 2014.
• Traditional Media Tool
Designed to Hook Clients
Online
Using the Offline ‘Hook’

12. ü Average growth by 43% in last 3 years for digital media
spending in Thailand
ü Real Estate digital marketing spend is in the
Top 8 of industries
ü And still grow overtime….
Growing & Prosperous Future

13. What we achieved so far…
ü 200,000+ listings for sale and rent
ü 500,000+ Users per Month (as of April 2015)
ü 155,000+ followers on Social Media
ü 24,000 Facebook group members
ü 5,000+ registered Agents

14. Thank you
© Copyright 2015 DOT PROPERTY GROUP
Adam Sutcliffe
Managing Director
Norazeth (Tony) Rungreungbhakdiguna
Marketing Director