Big data and predictive analytics Technological progress has made big data ready to shake up the portal and real estate industry. It is about transforming the business models and processes of all participants, such as agents, buyers, sellers, portals in the real estate space. It is the differentiating factor for developers in highly competitive markets. Big data combined with social media and bots it provides a winning formula to those who embrace it.

1. 1
BIG DATA
PREDICTIVE ANALYSIS
BOTS
DISRUPTION
in Real Estate

2. 23 years of Experience
in (Online) Real Estate
ONLINE
REAL ESTATEREAL ESTATE

3. Past work experience - the world’s largest advertising group
for real estate

4. 4
Times Are Changing
People Digital InnovationChange

5. People Digital InnovationChange
Social Media
Disruption
Times Are Changing

8. People Digital InnovationChange
Social Media
Disruption
It is about
Social (People)
Using the online networks to get
things done better in the real world
Times Are Changing

9. Page‹#› Deppon
Disruption is nothing new

10. DISRUPTION

13. Page‹#› Deppon
1999 US$60 billion
2006 US$60 billion2006 under $1 billion
1999 under $1 billion
Disruption is a ZERO sum game

14. Quality Listings
Direct & Organic Traffic
Leads to Agents
Tell Consumers
Sign up & Upgrade
Agents & Private Listers
Print to Online
Conversion
Is this enough?

15. Page‹#› Deppon
Disruption is affecting everyone
Agents/Realtors Portals

16. Page‹#› Deppon
Disruption
Taxi
No metre
Expensive routes
Intelligent booking system
Tracking
Rating
No Driver
Ultimate Car Sharing
Collaborative
Consumption
Purchase Car

17. Page‹#› Deppon
Value of Modern Companies
Brand & Data
Technology / Patents
Net assets

18. Page‹#› Deppon
Value of Modern Companies

19. Page‹#› Deppon
Value of Data
iProperty was a
sponsor of a hack day
in May 2016
Sponsorship =
65m rows of data

20. Quality Listings
Agents
Registered
Users
Property Sales
Searches

21. Big Data in Real Estate
Developers Agents
● To configure
● To advertise
● To sell ● To sell
Data To Build
Data To Advertise
Data To Sell
Data To Manage

22. Data To Build
Question: I have a block
of land - what should I build

23. Data To Build
Data To Build

24. Data To Build
Question: How should I
price the project? How many
people can afford it?

26. Data To Advertise
Question: Where do my
potential buyers sit?

27. Data To Advertise

28. Data To Advertise

29. Data To Advertise
Question: How do I get 10x
higher response rate in
my eDMs?

30. Page‹#› Deppon
Data To Advertise
How to send emails to 5-10% of your database - less exhausted database
Charge more
Have better results, and as a result happier customers
source: iProperty Group
public information

31. Page‹#› Deppon
DATA
Data To Advertise

32. Data To Advertise
Question: How can I maximise
my advertising spend?

33. Data To Advertise

34. Data To Sell
Question: How much
is my property worth?

35. Data To Sell

36. Data To Sell
Question: How likely will
the project sell?

37. Data To Sell

38. Data To Sell
Question: How do I best talk
to the buyers?

39. Page‹#› Deppon
Pull 1.0 Pull 1.2 Pull 2.0
Disruption is affecting everyone - PULL

40. First level contact - bots
Data To Sell

41. Big Data
Data To Sell

42. Page‹#› Deppon

43. Big Data
facebook
twitter
linkedIN
instagram
…
ONLINE REPUTATION
Data To Sell

44. THANK YOU