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Blackberry

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hemant vyas
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Blackberry ,[object Object],[object Object]
Introduced in the markets from the year 1999 Features: Push e-mail Telephony Text messaging Internet faxing Web browsing Multi-media interface Other wireless information services
Target market: Youngsters 25+ both male and female Tier I cities users Executives Professionals
Marketplace: Available in Africa, Asia, Europe, Latin America, Middle east, North America. Marketspace: Online visit of the products and orders can be placed on http://www.blacberry.com
Strategy and positioning: Tag line:“live what you do” To create awareness about the BlackBerry brand in the youth market segment. Positioning as the ‘Smartphone’ of choice for the youth and young professionals Highlight BlackBerry’s beyond email capabilities.
Blackberry
Blackberry
Blackberry

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Blackberry

  • 1.
  • 2. Introduced in the markets from the year 1999 Features: Push e-mail Telephony Text messaging Internet faxing Web browsing Multi-media interface Other wireless information services
  • 3. Target market: Youngsters 25+ both male and female Tier I cities users Executives Professionals
  • 4. Marketplace: Available in Africa, Asia, Europe, Latin America, Middle east, North America. Marketspace: Online visit of the products and orders can be placed on http://www.blacberry.com
  • 5. Strategy and positioning: Tag line:“live what you do” To create awareness about the BlackBerry brand in the youth market segment. Positioning as the ‘Smartphone’ of choice for the youth and young professionals Highlight BlackBerry’s beyond email capabilities.