Often developers consider digital goods and virtual currencies as the only use cases that they can use the in-app payments for in mobile applications. But there are several other use cases for in-app payments that are not related to digital goods and virtual currencies with huge opportunities. This presentation introduces the opportunities for in-app payments, the market size in $$, how PayPal in-app payments solutions help in those use cases.

1. In-App payments for the Kitchen Sink Praveen @ppalavilli

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5. 5 CONFLICTING STATEMENTS US$119 billion $633.4 billion $984 billion The worldwide market for mobile payments will grow to $633.4 billion by 2014, up from $68.7 billion in 2009 (Generator– 5/2010 The total value of global mobile transactions will increase from $162 billion in 2010 to $984 billionin 2014 (Yankee – 2/2011) M-Commerce is predicted to reach US$119 billion in 2015, Japan remains king (Gartner – 1/2011)

6. Digital

8. B2B Invoicing Govt. Services Tickets Referrals Bill Pay Marketplaces Mobile Payments Device Payments FoodOrders Taxi

9. WHERE’S THE MONEY? Much of the opportunity in mobile payments comes from outside digital content Source: McKinsey, Informa, Grameen Foundation

10. PREFERRED BUSINESS MODELS 10

13. PayPal Mobile Payment Library (MPL) & Mobile Express Checkout (MEC)

14. Chained, Parallel and Preapproved Payments $10 $100 $100 $10 $40 $40 Chained Payment Primary Parallel Payment $50 $50 C Pre Approval

15. Why PayPal ? 190 countries and 25 currencies Localized for 21 countries Risk and Fraud Management Loss rate 0.17 % ( < 1/5th % ) TPV ($92B 2010) nearly 18% of global e-commerce 98 million active users 47% of revenue from intl business 25% of TPV from Cross-border trade

16. www.x.com/mobile @paypalx facebook.com/paypalx

17. PayPal X Developer Challenge for AndroidTM Must use PayPal mobile payments Deadline May 14th Awards: $25000 $15000 $10000 + Marketing and PR support https://www.x.com/devchallenge

18. Thank You!