10 Lessons I learnt from my 1.5 years experience in the Digital industry
P6 Challenge
1. What does it mean to
challenge habitual thinking?
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2. Your brand is not doing so well
and you wish to help it
The solution to your problems
will often be dependent on a
change of the current setup
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3. Our process starts with a
thorough review of the brand
ideology and the brands current
expression
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4. Can you handle critique?
This is a critical review of your
brands expression in all
customer relations,
-it doesn’t always feel pleasant
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5. ...what if we find out that you
have made some bad choices
or dispositions
Can we tell the truth.....
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6. Or must we, from fear of losing
our relationship, soften it up and
serve it in ways that actually
hurts your brand in thousands of
unimaginative ways?
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7. We believe in honesty and
openminded dialogue with our
clients and partners.
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8. But exactly because of this,
there will be people in your
organization that won’t like us;
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9. ...They feel we get too close, that
we don’t understand your
business, your problems and the
many unique ways your brand
expresses itself....
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