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What does it mean to
challenge habitual thinking?




                               1
Your brand is not doing so well
    and you wish to help it

The solution to your problems
 will often be dependent on a
 change of the current setup



                                  2
Our process starts with a
  thorough review of the brand
ideology and the brands current
          expression




                                  3
Can you handle critique?

This is a critical review of your
    brands expression in all
      customer relations,
-it doesn’t always feel pleasant



                                    4
...what if we find out that you
have made some bad choices
        or dispositions



  Can we tell the truth.....



                                 5
Or must we, from fear of losing
our relationship, soften it up and
  serve it in ways that actually
hurts your brand in thousands of
      unimaginative ways?




                                     6
We believe in honesty and
openminded dialogue with our
    clients and partners.




                               7
But exactly because of this,
  there will be people in your
organization that won’t like us;




                                   8
...They feel we get too close, that
    we don’t understand your
business, your problems and the
  many unique ways your brand
        expresses itself....




                                      9
They are right....

We don’t have the solution
    to your problems




                             10
You don’t have it either....
(If you did you wouldn’t be here)




                                    11
The solution lies between us




                               12

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P6 Challenge

  • 1. What does it mean to challenge habitual thinking? 1
  • 2. Your brand is not doing so well and you wish to help it The solution to your problems will often be dependent on a change of the current setup 2
  • 3. Our process starts with a thorough review of the brand ideology and the brands current expression 3
  • 4. Can you handle critique? This is a critical review of your brands expression in all customer relations, -it doesn’t always feel pleasant 4
  • 5. ...what if we find out that you have made some bad choices or dispositions Can we tell the truth..... 5
  • 6. Or must we, from fear of losing our relationship, soften it up and serve it in ways that actually hurts your brand in thousands of unimaginative ways? 6
  • 7. We believe in honesty and openminded dialogue with our clients and partners. 7
  • 8. But exactly because of this, there will be people in your organization that won’t like us; 8
  • 9. ...They feel we get too close, that we don’t understand your business, your problems and the many unique ways your brand expresses itself.... 9
  • 10. They are right.... We don’t have the solution to your problems 10
  • 11. You don’t have it either.... (If you did you wouldn’t be here) 11
  • 12. The solution lies between us 12

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