1. THE
BUSINESS
OF
BOND Bond, James Bond. Over 50 years, he has shot, punched, gambled and sipped martinis (shaken, not
stirred) to $14 billion dollars in world-wide box-office. Not counting the unofficial reprise of Sean
Connery in Never Say Never Again, Bond has had 22 outings with 5 different actors in the title role;
Scotsman Sean Connery, Australian George Lazenby, Englishman Roger Moore, Welshman Timothy
Dalton, Irishman Pierce Brosnan, and Englishman Daniel Craig.
$1,800,000,000
Star Wars
Thunderball and Goldfinger
Inflation adjusted
are the two highest grossing Box-Office (U.S.) Billions in
Bond movies in inflation Hashed shading represents the Box Office
adjusted dollars. Thunderball top 10 grossing films of the year. 1,400,000,000
earning $1,158,300,986 at the
Craig represents a return to the grittier,
U.S. Box Office
Connery-era bond, in box-office, public
and critical acclaim. His latest outing,
Skyfall has earned over $950 million,
1,000,000,000
making it the highest grossing Bond of
all time, and third highest in inflation
adjusted dollars.
Thunderball 600,000,000
Goldfinger Diamonds For The World Skyfall
Are The Spy Your is Not Casino
Forever On Her Live and Who A View Enough Royale
Eyes
Majesty’s Secret Let Die Loved Me to a Goldeneye
Only
Dr. No You Service Kill 200,000,000
Only Live
From Twice Moonraker Die Quantum
Tomorrow
Russia The Man Octopussy The Another of
License Never
With with the Living Day Solace
to Dies
Love Golden Daylights
Gun Kill
The original and best Bond, in terms of grosses, The longest serving and least violent Though critically The most violent Bond, Brosnan mixed
profit and critical acclaim, Connery took a Bond, Moore’s outings hardly surpassed acclaimed, increasing box office revenue with
break after You Only Live Twice, grown tired of his predecessors in Box Office or critical Dalton was the declining critical opinion. For all other
repetitive plots, lack of character development aclaim. He was the oldest actor to play worst box-office Bond’s, box office success aligned with
and the role’s demands on his privacy. Bond, 58 at the release of A View to a Kill. Bond. critical favor.
Critical
Acclaim
1962-67, 1971 1973-85 1995-2002
CONNERY MOORE 1969 1987-89 BROSNAN 2006-
LAZENBY DALTON CRAIG
.86 Rotten Tomatoes Average .59 Rotten Tomatoes .61 Rotten Tomatoes
.82 Rotten Tomatoes .72 Rotten Tomatoes
.84 Rotten Tomatoes
51/ Kills 6/ 51/ 11/ 76 / 25 /
18 Kisses 3 20 4 12 4
Ratio
Declining Profits,
Increasing Revenues
_5415% Bond’s first outing, Dr. No, was
profit made for $1.1 million. It took in
worldwide revenues of just
1,041
under $60 million, a stunning Worldwide
return on investment of 5415% Revenue ($millions)
_4163%
_3945%
594 586
_2311%
432
210
_1569% _1611%
141 _1394% _1325%
_1175% 82
_1025% 191
_678% _698% _682%
_587% _583%
_509% _478% _476%
_372% _303% _268% _304% _255%
14 31 40
60
Sources: The Internet Movie Database 110 102
142
Rotten Tomatoes
BoxOfficeMojo Budget ($millions) 200
230
BondMovies.com
Gavin McMahon | MakeaPowerfulPoint.com | @powerfulpoint