Identify, reach, and engage the Hispanic audience with relevant front-door marketing and amplify your campaign results.

1. Engaging the Hispanic Consumer
with Front-Door Marketing
Comercialización Perfil Orientación Asignación Monitoriendo Médidas
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2. Meet
— 10 years experience in Front-Door Media and Marketing Services —
— Category pioneer and innovator —
— 2011 Inc.’s 500 | 5000 List of Fastest-Growing
Private Companies in America —
— Over 1,500 campaigns produced and delivered —
— Broad ranging industry experience —
— Energy Efficiency Solutions division founded in 2009 —
— Preferred partner for nation’s top brands and agencies —
— North American distribution —
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3. Preferred and trusted by
top national brands
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4. The Hispanic Market
• 50.5 million Hispanics in the US1
– The largest minority group (16.3% of the total US population)
– 43% Hispanic population growth (+15 million) since the last
2000 Census vs. non-Hispanic growth of 5%1
– There are 33.3 million Hispanics age 18 and older1
– Hispanic youths represent nearly 25% of the US youth group
(under age 18)1
• Hispanic buying power in 2010 exceeded $1 trillion2
– By 2015, spending power of the Hispanic population is
estimated to reach $1.3 trillion2
Source: 1 2011 US Census
2 2011 Packaged Facts' "Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition" 4

5. Cultural Relevancy Matters
Differences in dialects, food, acculturation level, and values can
impact a marketing campaign and should be considered.
Example
Tropicana named its orange juice Jugo de China
for sale in Puerto Rico. However, to Cubans living
in Miami, the phrase Jugo de China translates
into “Chinese Juice”.
Take-Away
Even though Spanish is the common language,
local colloquialisms and idioms might not
translate from one Hispanic subgroup to the next.
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6. Why Front-Door Marketing?
What is Front-Door Marketing?
“A highly specialized and measurable discipline that uses creative, precisely
targeted media to reach and engage consumers through one of the last
uncluttered environments — their front door.”
Reach Engage
Target and find your best Hispanic Deliver relevant promotional offers to
prospects by combining geo- the Hispanic market—a segment that
demographic and psychographic data already highly values coupons
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7. Hispanic Shoppers are Responsive to
Incentives and Offers
6 out of 10 Hispanic households use coupons1
62% of Hispanic Mom Internet Users say that offers and
coupons influence their choice of stores to purchase products2
Female Hispanic shoppers, in particular, rely on all types of
coupons and shopper cards3
Source: 1 2009 SMRB study
2 2010 www.emarketer.com
3 2010 Issue 5.10 of “The CheckOut”, The Integer Group and M/A/R/C Research
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8. Front-Door Marketing reaches Hispanic
consumers to solve marketing challenges
— Traffic Generation —
— Awareness/Branding —
— Acquisition —
— Retention —
— Market Expansion —
— Competitive Blunting —
— New Product Launch —
— Grand Openings —
— Trial —
— Loyalty —
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9. Features and Benefits
of Front-Door Marketing
— Features — — Benefits —
Highly targeted Reaches best prospects
Solo delivered Uncluttered & category exclusivity
“Must-touch” interactivity High ad readership
High visibility “mini-billboard” Immediate message delivery
Quick speed-to-market Fast program results
Trackable Measurable ROI
Versatile medium Branding and direct response capability
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10. Front-Door Media Products
PowerHangers™ PowerShopperTM PowerPersonalization™ PowerSamplingTM
Specialty Co-Op Polybag Online Lead Generation Sample and Coupon
Front-Door Media Program Delivery
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11. The “Science” of Front-Door
Marketing
“Tightly integrated blend of marketing expertise, proven direct-
response methodologies, leading-edge monitoring and
campaign metrics.”
This combination is unique to Power Direct.
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12. Marketing
We create relevant, dynamic front-door campaigns that
resonate with your target Hispanic audience.
— Front-door marketing strategy —
— Creative consulting for copy, design, offer —
Maintain client objectives and brand positioning in message (both
Spanish and English)
— Promotional ideas and partnerships —
— Dynamic testing recommendations —
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13. Methodologies
Profiling I Targeting I Mapping
Geographic information combine with psychographic and expenditure
data find your best Hispanic customers and prospects
Only quality data and segmentation sources
Nielsen Claritas I Experian I MRI
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14. Methodologies
Profiling I Targeting I Mapping
Measure and identify:
• Category involvement
– Expenditures
– Usage frequency
– Brand awareness
• Attitudes and values affecting
category behavior
– “Most likely to…”
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15. Methodologies
Profiling I Targeting I Mapping
RADIO/TV/OTHER COMPUTER &
MOBILE
% SPEAK ELECTRONICS % POP SOFTWARE MED FAMILY HH/SQ
CBSA HH EST 09 % HISPANIC MED AGE % FAMILIES PHONE
SPANISH STORES 35-54 STORE INC MILE
EXP/HH/MO
EXP/HH/MO EXP/HH/MO
Miami-Fort Lauderdale et al, FL 247 83.46 75.70 27.29 50.20 $35.76 26.35 $13.15 $60.08 $37,857.14 1,043.38
Miami-Fort Lauderdale et al, FL 987 82.81 78.49 32.91 46.10 $33.10 26.27 $12.49 $63.37 $43,596.15 1,583.36
Miami-Fort Lauderdale et al, FL 2,302 79.26 68.22 27.36 48.83 $29.66 26.05 $10.91 $52.68 $33,308.16 3,862.50
Miami-Fort Lauderdale et al, FL 613 78.01 75.39 30.54 55.79 $31.29 26.99 $11.51 $59.31 $35,858.43 1,570.47
Miami-Fort Lauderdale et al, FL 1,377 68.35 67.17 31.83 40.74 $27.94 28.05 $10.25 $53.43 $31,833.33 3,649.64
Miami-Fort Lauderdale et al, FL 184 68.07 64.15 37.25 42.93 $29.92 31.27 $11.16 $57.41 $44,545.45 2,090.91
Miami-Fort Lauderdale et al, FL 216 67.44 46.37 25.15 49.54 $34.84 20.71 $12.83 $61.07 $27,833.33 948.30
Miami-Fort Lauderdale et al, FL 3,334 67.18 67.73 29.67 50.72 $35.01 26.98 $13.35 $65.89 $44,754.34 1,931.60
Miami-Fort Lauderdale et al, FL 1,451 66.01 62.60 25.48 55.27 $26.18 25.47 $9.65 $51.12 $28,056.99 2,139.85
Miami-Fort Lauderdale et al, FL 1,033 63.27 49.42 30.01 47.43 $23.09 26.75 $8.35 $51.14 $26,140.94 2,405.66
Miami-Fort Lauderdale et al, FL 385 62.78 49.65 33.99 34.03 $25.78 32.25 $9.18 $47.43 $27,976.19 1,966.16
— Block-group analysis indexes your highest propensity shoppers —
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16. Methodologies
Profiling I Targeting I Mapping
— Visualizing market coverage —
— Precise area mapping —
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17. Monitoring
During Campaign I Post Campaign
— Guaranteed delivery —
— Multiple levels of
in-field auditing —
— GPS walker-level tracking —
(A Power Direct exclusive)
Handheld GPS tracker
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18. Monitoring
During Campaign I Post Campaign
— Geo-targeting and mapping with Bing maps —
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19. Monitoring
During Campaign I Post Campaign
— PowerTrakker (client extranet) —
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20. Metrics
Because our media is trackable, we can help you measure:
— Cost per coupon redeemed —
— Cost per inquiry —
— Cost per sale —
— Incremental traffic —
— Increased visit frequency —
— Increased average transaction value —
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21. Engaging the Hispanic Consumer
with Front-Door Marketing
Thank You! Questions?
Contact Us at 877-737-8977
or info@powerdirect.net
Marketing Profiling Targeting Mapping Monitoring Metrics