3. What’s McDonald’s
・Hunburger fast food restaurants in the world’s.
・The company began in 1940.
・Headquartered in the United States.
・McDonald’s is a very popular all over the word.
4. McDonald’s in China
・Today mainland China, still officially Communist,
is home to 800 McDonald’s restaurants.
・McDonald’s in China will increase more and more
why China’s population is 1.3 billion people but
McDonald’s store is scant in regard to population.
5. History of McDonald’s in China 1
・China embraced the opening up and reform
policy in 1978.
・McDonald’s first opened in China in 1990.
・The first and second big McDonald’s outlet was
opened in Beijing on April 23, 1992.
・Mcdonald’s open the first drive-thru in Novenber,
2005.
6. History of McDonald’s in China 2
・In july, 2006, the first one of McDonald’s at gas-station
opened in neighborhood outside Beijing.
・In 2007, there are 240 stores that McDonald’s are 24 hour
services in China.
・In 2008, China was the largest market with 960
restaurants and over 60,000 employees.
7. McDonald’s and KFC
・McDonald’s and KFC are going to business together.
・The common store opened in 1990.
・Both McDonald’s and KFC are convenient and cheap.
・The store business for 3 yearts.
8. Strategy of McDonald’s
・McDonald’s foods are lower priceproduction than
competitive in China.
・Drive-thru is a brand new concept and the first trial of
McDonald’s in China.
9. Safety of Mcdonald’s
・Especially food of safety is important.
・One of advantage that side of safety of food of
McDonald’s.
・McDonald’s have hand washing stations and hand
sanitzer right out for safety of foods.
10. Summary
・China is the most developed market for McDonald’s.
・The hane history of developing with KFC.
・McDonald’s spread out steadily by providing outstanding
quality, service, and value to customers.
・McDonald’s is convenient, cheap and tasty.
That is big advantage from other restaurants in China.
