Port-a-thons are sessions in different countries to support developer to port their widgets to Vodafone 360 apps.

1. Vodafone 360 ‘Portathon’
1 Vodafone 360

2. A new world
2 What's in it for developers?

3. What Vodafone are doing with widgets
Support Web standards
Collaborating with JIL
Simplifying commercial environment
Monetisation
3 What's in it for developers?

4. Desktop into mobile
4 What's in it for developers?

5. Develop & publish your app with JIL
Developers Customers
The Joint Innovation Lab
• Four operators Y! Keitai m-Market V CAST
– One billion customers
• One Software Development Kit JIL Store (backend)
Developer Website Warehouse
• One publishing system
• Roadmap of common device &
network APIs JIL Widgets
• Two devices, with more to follow
LiMo Symbian Others
UMTS/W-CDMA TD-SCDMA GPRS CDMA-2000

6. Vodafone Roadmap: Devices, APIs and Enablers
H1 2009 H2 2009 H1 2010
Widget
enabled S60 devices (BETA) S60 devices + 360 S60 devices + 360 + other mobile OS
devices
HTML + CSS +
HTML + CSS + HTML + CSS + HTML + CSS + Javascript +
Technologies Javascript + SVG +
Javascript Javascript + SVG Location + PIM + Media + Billing
GPS Location
Feature Dynamic scalable
RSS reader Location awareness Rich Media mashups
Examples widgets
Billing + Pay per
Network Billing + Location + Flexible
Billing (BETA) download billing +
Enablers charging and billing + presence
Location
6 What apps can do for you

7. Vodafone 360 – the consumer proposition
- an internet service comprising
five elements

8. Vodafone 360
works on a range of mobiles and PC
Vodafone 360 mobiles Other mobile phones Website
the best Vodafone 360 experience with Vodafone 360 services www.360.com

9. Discover your app on Vodafone
360 Shop
Vodafone Shop
The one place customers can discover,
buy and discuss content
Powerful recommendations
and promotions engine
A centralised backend + multiple
front-end storefront
Many ways to discover the huge catalogue of content
9 Vodafone Shop

10. Your opportunity
Innovate
Distribute
Make money
10 What's in it for developers?

11. Next steps
Think about the customer
Leverage our reach
Tell us what you think on JIL.org
Get coding…

12. Vodafone Apps Star - €1m Prize Fund!
For full details visit:
www.jil.org /vodafone /appstar