Tips and hacks for enjoying the 54 hours of Startup Weekend. Updates provided at: startupsunplugged.com

1. The 54 Hours of Startup Weekend…
…In 54 Minutes
Paul Orlando
AcceleratorHK & Startups Unplugged
twitter.com/porlando

2. Lean Startup Bootcamp
3-month “pre-accelerator” 3-month accelerator for
for Tech Startups Mobile Startups
startupsunplugged.com/bootcamp acceleratorhk.com
Other experimental projects in HK:
WeAreHKtech.com
StartupHug.com

4. This is not a hackathon
This is not a hackathon

5. This is not online research
This is not online research

6. This is not a business plan competition
This is not a business plan competition

7. Work on these Development
Customer things
Customer Development
Business Model
Business Model
Execution
Execution
(and Presenting)
(and Presenting)

8. Customer Development Model
Search
Customer Customer Customer Company
Discovery Validation Creation Building
Execution

9. Who’s the customer?
What’s their problem / need?
What’s the product / service?
Does it solve the customers’ problem?
How do you make money?
How big is the market?

10. How Do You Interview Someone?
Know what you’re trying to learn
Ask about actual things they did
No hypothetical questions
Read blog
Schedule interviews immediately

11. Startup Weekend Surveys Gone Wrong
We have built a website and mobile app that
will let you find free fruits and vegetables near
you as well as share yours with others. Would
you use it?

12. Startup Weekend Surveys Gone Wrong
How much would you be willing to pay for a
consumer product that creates a stable
“sand free” zone at the beach?

13. Startup Weekend Surveys Gone Wrong

14. Lots of Surveys Gone Wrong

15. Startup Weekend Surveys Gone Wrong

16. Business Model Canvas
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONSHIP SEGMENTS
S Assumption
s
Assumption test
s to
to test
KEY CHANNELS
RESOURCES
Assumption
s
to test
COST STRUCTURE REVENUE STREAMS
ns Assumptions
As sumptio
to test
t o t es t

17. Execution in 2 Days – Building an MVP
"The minimum viable product is that
version of a new product which allows a
team to collect the maximum amount of
validated learning about customers with
the least effort.” -- Eric Ries

18. Execution in 2 Days – Building an MVP
In-person Interviews
Landing Page
Mockups / Wireframing
Video
“Parasite”
Concierge
Prototype

19. Execution in 2 Days
What Were You Able To Design and Build?

20. Watch out for
Mentor whiplash
Hesitating to “get out of the building”
Underestimating the time it takes to talk to people
Building too much, testing the problem too little
Not taking risks, not being creative
Not practicing the pitch enough
Forgetting you really only have about 1.5 days to work
Team fighting, worrying about IP protection, getting
distracted, no team balance, team too large

21. Proposed Schedule
Now
Now Friday night
Friday night
Understand concepts
Understand concepts Discuss and choose ideas
Discuss and choose ideas
Think of project ideas
Think of project ideas Form balanced teams
Form balanced teams
Agree on roles
Agree on roles
“Get out of the building”
“Get out of the building”
Saturday
Saturday Sunday
Sunday
“Get out of the building”
“Get out of the building” “Get out of the building”
“Get out of the building”
Start to build
Start to build Finish building
Finish building
Practice your pitch
Practice your pitch Practice your pitch
Practice your pitch

22. startupsunplugged.com/lean-startup/startup-weekend-toolkit/
Detailed content and
other resources here
Paul Orlando
AcceleratorHK & Startups Unplugged
twitter.com/porlando