Many financial service companies feel like the industry is slow to innovate because it is being weighed down by a fear of taking on risk and security concerns. As a result, the industry as a whole ends up creating commodity products rather than providing customers with rich experiences. In this talk, Poornima Vijayashanker, the founding engineer of Mint.com, is going to share the key components that are necessary to innovate in financial services, and that won’t come at the cost of unnecessary risk or sacrificing security. A focus on innovation, user experience and security were essential to these efforts. You’ll learn how Poornima and the Mint team built a simple product that handles the complex and mundane problem of managing finances and created consistent branding that reinforced the simplicity of the product and it's security.

1. How to Build Financial Tech Services that are:
Secure, Scalable, and Successful
By Poornima Vijayashanker
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2. Launch to acquisition in 2 years?
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3. For a $170M?!
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4. Start with a personal problem.
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5. Get REALLY frustrated.
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6. 6

7. Money intelligence...?
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8. 8

9. Inexperienced.
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10. Who would trust 20 somethings
with their finances?
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11. NO ONE!
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12. Bank level security.
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13. David Michaels.
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14. Security through obscurity.
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15. Security vs. Usability
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16. Frustrated.
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17. People. Product. Policies.
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18. Designing the experience.People.
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19. Designing the experience.
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20. Product is about the people’s needs.
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21. We’re right next to them.
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22. Secure all links.
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23. Vendor Relationships.
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24. Scaling.
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25. Directions.
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26. Focus.
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27. Press.
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28. Bloggers.
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29. Content Network.
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30. Infographics.
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31. First impressions matter.
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32. Fast, clear & easy to setup.
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33. There were a number of failures...
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34. And more!
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35. Success.
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36. Competition.
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37. We walked a mile in their shoes!
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38. Constantly re-designing & re-building.
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39. Don’t be the other guy.
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40. Branding.
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41. Delight users.
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42. And don’t be afraid to take the lead...
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43. Mint alerts.
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44. Chase.
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45. Account aggregation.
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46. Merrill.
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47. What about the recession?
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48. If you can’t beat’em...
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49. What do you do now?
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50. Takeaways.
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51. Teach people to build.
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52. Join me!
http://femgineer.com/transform-ideas
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53. Q&A
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