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THE PAST PRESENT AND FUTURE ROADMAPS OF TELEMARKETING,[object Object]
A  MARKETING  ROADMAP  IS LIKE  PREPARING  FOR  A  TRIP,[object Object],1. TRIP: What is my destination? BUSINESS: What is my goal for my business?,[object Object],2. TRIP: Who are my travelling companions? BUSINESS: Do I have effective employees, support staff and a targeted market/audience?,[object Object],3. TRIP: How much money will I need to travel with? BUSINESS: What is my projected marketing budget?,[object Object],4. TRIP: How will I get to my destination? BUSINESS: What are the marketing vehicles (i.e. email, newsletters, mailers, media communication) I will use to reach my targeted market/audience?,[object Object],5. TRIP: What types of clothes do I need to take with me? BUSINESS: Will I have seasonal, one-time or year-round clients?,[object Object],6. TRIP: What items do I need to take in case of an emergency? BUSINESS: In the event that something unexpected happens with my initial plans, do I have a backup game plan to continue on the road to reaching my goals?,[object Object],7. TRIP: What is my trip’s ETA (Estimated Time of Arrival)? BUSINESS: What are my short and long term business goals (i.e. 6 months, 1 year, 5 years and beyond)?,[object Object]
   Telemarketingis a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.,[object Object],TELEMARKETING,[object Object]
   Some people believe that in the 1950s, Dial America Marketing, Inc became the first company completely dedicated to inbound and outbound telephone sales and services. ,[object Object],                          The term telemarketing was first used extensively in the late 1970s to describe Bell System communications,[object Object],HISTORY,[object Object]
CATEGORIES    OF TELEMARKETING,[object Object]
SUBCATEGORIES,[object Object],SALES,[object Object],LEAD GENERATION,[object Object],INBOUND,[object Object],OUTBOUND,[object Object]
METHODS OF COLLECTING INFORMATION,[object Object],QUESTIO-NNAIRES,[object Object],SURVEYS,[object Object],PERSONAL CONTACTS,[object Object],METHODS,[object Object],CANOPIES,[object Object],TELEPHONE DIRECTORY,[object Object]
   Telemarketing has been negatively associated with various scams and frauds. ,[object Object],                                         Telemarketing calls are often considered an annoyance, especially when they occur during the dinner hour, early in the morning, or late in the evening,[object Object],NEGATIVE  PERCEPTIONS  AND  CRITICISM,[object Object]
MY EXPERIENCE ABOUT TELEMARKETING,[object Object]
ANY QUERIES ????,[object Object]

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The Past Present And Future Roadmaps Of Telemarketing

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