2. Google Panda is named after one of the
Google's top engineers, Navneet Panda. Google
launched Panda update in the mid of 12th
August, 2011 world wide.
With the release of Google panda
algorithm, one of the most adorable animals has
been turned into a major headache for search
engine marketers.
3. The 1st panda update went into effect on
24 February, 2011.
The main aim of this new algorithm was
reducing ranking for “low-quality
websites” while increasing ranking for
“quality websites”.
4. Panda update mostly affect the website having
following issues:-
High percentage of duplicate content on website.
Low or no quality inbound links to a page or
website.
High amount of irrelevant advertising on websites.
Keyword stuffing on websites
Very low content on pages
5. While you don’t know when the update will
strike, so it would be wise to take measures to
protect your site from its effects.
Sowhat can you do to protect your site from
panda update effects?
6. The best thing to do is look at what Google
expects your site to look like in terms of quality.
Optimize your site asper Google demands.
Here are some of the things you can do to
improve your site’s quality.
7. Google wants to ensure that high quality
websites rank higher in their search pages.
One aspect of website’s quality is content you
provide in your website.
8. Make sure your site content is original & error free.
Articles on your site should be original & not
duplicated. If there is any duplicate content it should
be removed or improved.
No keyword stuffing. Keyword density should not
be more than 3-4%
Use of proper grammar & punctuations should be
done.
9. According to Google, low quality content on
some parts of a website can impact the whole
site’s ranking.
So if you find any page with low quality
content, you should change it.
10. Other than content, you should also consider
the links from other sites.
Website with low quality links are also affected
negatively. So ensure that all links to your site
come from quality & relevant websites.
11. You can also consider other
ways like social media to
bring traffic to your website.
This will ensure you that
your site still has traffic in
case it is affected by panda
update.
