The document discusses strategies for marketing and retail in a multiscreen world. It identifies 3 key strategies - time killer, time saver, and prime time. It also outlines 3 key moments - ZMOT, FMOT, and SMOT. The document recommends rethinking advertising, taking the retail experience to a new level, integrating platforms, considering mobile as the first screen, and recognizing this is just the beginning. The overall message is that marketing must adapt to changing consumer behaviors across multiple devices.

1. Mobilidade
&
Bens
de
Consumo
NOVEMBER,
2012

2. A
long
<me
ago…

5. AND…

7. 3
key
strategies
Time
killer
Time
saver
Prime
<me

8. 3
key
moments
ZMOT
FMOT
SMOT

10. 3
key
connec<ons
People
Places
Interests

11. AND…

12. 3
key
barriers
Reach
Relevance
ROI

13. LETS
TURN
SHELVES
MORE
INTERACTIVE

17. “RECEITA”
2,000,000

18. “ONDE
COMPRAR”
1,000,000

19. A
MULTISCREEN
WORLD

22. 5
MAIN
TAKE
OUTS
RETHINK
ADVERTISING

23. 5
MAIN
TAKE
OUTS
RETHINK
ADVERTISING
TAKE
RETAIL
EXPERIENCE
TO
A
NEW
LEVEL

24. 5
MAIN
TAKE
OUTS
RETHINK
ADVERTISING
TAKE
RETAIL
EXPERIENCE
TO
A
NEW
LEVEL
INTEGRATION
OF
PLATFORMS

25. 5
MAIN
TAKE
OUTS
RETHINK
ADVERTISING
TAKE
RETAIL
EXPERIENCE
TO
A
NEW
LEVEL
INTEGRATION
OF
PLATFORMS
THINK
MOBILE
AS
FIRST
SCREEN

26. 5
MAIN
TAKE
OUTS
RETHINK
ADVERTISING
TAKE
RETAIL
EXPERIENCE
TO
A
NEW
LEVEL
INTEGRATION
OF
PLATFORMS
THINK
MOBILE
AS
FIRST
SCREEN
IT’S
JUST
THE
BEGINNING

27. Mobilidade
&
Bens
de
Consumo
NOVEMBER,
2012