The document discusses strategies for online outreach and marketing for libraries. It provides tips on how libraries can get people to find their website through search engines and directories. It also offers suggestions on how libraries can engage and interact with users through social media platforms like blogs, Twitter, YouTube and mobile apps to share content and provide assistance. The goal is to make libraries highly visible in the digital world and give users convenient ways to access services online.
Improve and extend libraryâs digital presence Better experience on our web sites, Make things easier to find and use Extend presence outside of the libraryâs âdigital wallsâ Reach new users, and existing users in new ways