Digital Presence & Online Outreach
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Reaching your Online Community: Webinar for NEFLIN, Jacksonville, FL
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Digital Presence & Online Outreach
- 1. Digital Presence & Online Outreach Reaching Your Online Community Webinar for NEFLIN September 20, 2011
- 2. Photo by ksayer1: http://goo.gl/V0QMl
- 3. In the physical world Photo source: http://goo.gl/td5Nl
- 4. and online
- 5. L I S T E N Photo by Denise Carbonell: http://goo.gl/2H36j
- 6. Photo: “Idea String” by friedmanlynn http://goo.gl/JNNiZ
- 8. http://www.flickr.com/photos/joeshlabotnik/305410323 / 78% North America population online
- 9. http://www.flickr.com/photos/joeshlabotnik/305410323 / 65% US online adults use social networks Pew Internet, Aug 2011 http://goo.gl/DQu6W
- 10. http://www.flickr.com/photos/joeshlabotnik/305410323 / Pew Internet, Aug 2011 http://goo.gl/DQu6W 50% of ALL US adults!
- 11. Changing Landscape http://goo.gl/qlsXo http://goo.gl/qlsXo
- 12. Generations Online 2010 Pew Internet Surveys: http:// goo.gl /TGOLJ
- 13. It’s just a new way to communicate http://www.flickr.com/photos/kitcowan/2103850699/
- 14. What’s the plan? Photo bsolis: http://goo.gl/J6QbI
- 17. Commit – don’t disappear! Photo by KalenseKid: http://goo.gl/rPBu0
- 18. Take a chance Photo by wallyg: http://goo.gl/j1FQ3
- 20. Your web site - Is it WONDERFUL?
- 21. Your web site doesn’t look like this?
- 26. Give ‘em the info they want!
- 28. Access to Research Info
- 30. Add value with external content Storify, Curated.by
- 31. Consistent Interface, Navigation Menus, Search
- 32. Site map/index
- 33. Fun & useful 404 page
- 34. Mid-Hudson Library System: http://goo.gl/j6hYw
- 35. Look into the future…. Photo by TheShiftedLibrarian: http://goo.gl/wKWXe
- 39. US Smart Phone Ownership – May 2011 (all adults over age 18)
- 40. Your smartphone is…. http://pewinternet.org/Reports/2011/Smartphones.aspx
- 43. WordPress makes mobile EASY
- 46. Crawl Errors – missing files, etc.
- 48. Google Analytics to Wordle Google analytics keyword to wordle: http://goo.gl/bcz38
- 49. Can They Find You? Even when they don’t know they need you?
- 51. places.google.com - claim page
- 52. Great to have reviews
- 53. Own it!
- 55. Get found! <title>Guilderland …. </title>
- 56. Get found! <title>Teen Events at Guilderland …. </title>
- 57. Write good descriptions & good content <META NAME="Description" CONTENT=" informative description here ">
- 58. A page for each service Use normal language - not librarian speak!
- 59. Give your branches a boost
- 60. Free Wifi
- 61. Don’t make me think!
- 62. Yumm…..
- 63. What other services do you want to promote? Photo by VirtualEyeSee: http://goo.gl/Zi7vR
- 64. Homework Help
- 65. Book Clubs
- 66. ebooks
- 67. But who would search “ebook” with a location?
- 68. Search for your town
- 69. Are you on the town web site?
- 70. Big outreach for a small library
- 72. Events – Booksale Finder
- 73. Yelp – add FREE WIFI!
- 76. What can they ‘do’ on your website?
- 77. Ask A Question
- 78. Pay Fines, Donate via PayPal
- 80. Participate
- 81. Share Your Community’s Stories http://rememberwhen.pbworks.com/
- 84. Viral Donating – HelpAttack
- 89. Slide from Sirexkat: http://goo.gl/kAMqs
- 94. Connect with others - bibliocommons
- 95. Curate & Share - bibliocommons
- 96. Share Books & Stuff
- 97. Tweet it
- 99. Polls (eg: Polldaddy, Google forms ) Source: http://library.wcsu.edu/
- 100. Have Fun & Contribute (National Library of Finland: digitalkoot.fi)
- 101. What’s the Buzz?
- 104. Google News
- 105. search.twitter.com RSS feed: http://search.twitter.com/search.atom?q=bridgeport+library RSS info: http://goo.gl/ZM2yR
- 106. Google Blog Search Alert
- 108. RSS feed for flickr tag search http://api.flickr.com/services/feeds/ photos_public.gne? tags=guilderland+library
- 110. Source Will Lion: http://goo.gl/hLbUZ
- 111. Join their communities http://www.goodreads.com/
- 113. Partnering with local paper http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/
- 117. Social Media
- 119. Create Enthusiastic Fans Flickr Photo: http://goo.gl/rK8kP
- 120. “ This is how people communicate today and if libraries want to remain relevant, then they need to join the conversations. ” Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA
- 121. Curtis Rogers: Social Media, Libraries & Web 2.0: http://goo.gl/eEbYA
- 122. Facebook
- 123. Vincenzo Cosenza : http://goo.gl/4u7IX
- 124. The Power of Sharing
- 125. Curtis Rogers: Social Media, Libraries & Web2.0: http://goo.gl/mu4Gz
- 126. Share your ideas for using Facebook? Photo by VirtualEyeSee: http://goo.gl/Zi7vR
- 128. Night Owls
- 129. Events Listings
- 130. Embed Events – Static FBML
- 133. Like Recommend
- 135. Reward Your Fans!
- 136. Involver.com
- 137. Twitter
- 138. Twitter Power
- 146. Time Savers & Stats
- 147. HootSuite
- 148. HootSuite Stats
- 149. Twocation.com
- 152. TweetStats.com
- 153. Tweetstats to Wordle
- 154. FB Insights - Web Page Data https://www.facebook.com/insights/
- 155. FB Insights - Web Page Data
- 156. Facebook Page Data
- 157. Facebook Page Data
- 158. More Ways to Connect
- 167. http://goo.gl/q15ta
- 168. WhatWasThere.com
- 169. QR Codes - Airport Sign Photo DavidLeeKing: http://goo.gl/BLYhT
- 170. QR Codes on Event Posters Photo by TheSeelyg: http://goo.gl/Epuz8
- 172. Connect Your Spaces & Promote
- 173. Connect Your Spaces
- 178. Promote, promote, promote https://www.facebook.com/southcarolinastatelibrary
- 179. Gadgets, Widgets, RSS Let users take the library with them
- 184. Create Streams of Content http://andersonlibrary.wordpress.com/
- 185. Embed Information Storify, Curated.by
- 186. Let others take your content
- 187. Easy cut and paste
- 188. New Books Widget for the Garden Club’s web site?
- 192. “Thank you… I love the library”
- 194. “ Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about technology and it’s not.” Seth Godin http://www.flickr.com/photos/cstmweb/3549794000
- 195. Questions? Ideas? Share! http://www.flickr.com/photos/bluejake/286030741/
- 196. Thank you! http://lib20.pbworks.com [email_address]
Hinweis der Redaktion
- We’re going to talk about ways to improve & expand our library’s digital presence. How to more effectively connect with online patrons We need to provide our patrons with a better experience on our web sites And helping them accomplish what they want to do. And we need to get much better at taking the library out of the ‘walls’ of our web sites. A “digital presence” isn’t just about our library web site or ‘digital branch’ We can reach the users we don’t see in our library.
- Why be online, why have a great website, why have a digital presence? GET THEIR ANSWERS!
- By being on line we can provide our existing and potential customers with information they need & want WHERE they want it WHEN they want it And we can do that by reaching them in the places they already are gathering. Whether in the physical world or….
- Or online. And we want them to be so delighted that they want to have their connections connect with us too. And help them accomplish what they want to do – what’s in it for THEM !
- Most important: It lets us listen to what our community has to say, so we can respond and react and give them the services they want and need. Our current customers are out biggest asset. They’ll share your brand with their friends
- During the session today we’ll share lots and lots of ideas!. Some will be thing you’re already doing and hopefully there will be many new ideas too. I’m not suggesting you do everything!
- 2011 North America Population 347,394,870 Internet users 272,066,000 78.3 http://www.internetworldstats.com/stats.htm
- August 2011 – Pew Internet report on social networking http://goo.gl/DQu6W
- August 2011 – Pew Internet report on social networking http://goo.gl/DQu6W Translates into 50% of ALL US adults!!!
- http://goo.gl/qlsXo http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx ASK Take a look – when did you start using social media?? Are you ahead or behind the curve for your age range??
- Differences and similarities Social networks, IM – big differences. Search, health, news – similar GI Generation – less than 10-20 % Social networks. 2011 will show a change!
- So how do we fit in and what are we going to do ?
- Who’s your audience? Who are you trying to reach? What do you have to offer them?
- Consider which tools might help Look around your community What services are they using?
- If you start using a service, don’t forget to be present! Answer questions interact, see what happens.
- Don’t be afraid to change directions, take chances, try something new. Good to test out new services personally first, then decide if you want to have a library presences
- Because there’s nothing worse than a bunch of abandoned sites Blogs that haven’t been updated, wikis with out of date info. Projects started and abandonded. Get rid of these or make it clear they’re no longer being updated.
- Is it useful? Professional, attractive, dynamic? Few people will actually start their research with your site. so what is your website for? Hopefully they’ll get to your site somehow. Use your resources directly or indirectly. What will they get by coming to your site?
- http://www.americanbeautybordercollies.com/
- http://www.hpl.lib.tx.us/ Easy to navigate? Can they find what they need without thinking about how the site is organized? Menus and navigation that make sense to your customers? How about an option to search the catalog, your web site AND the web? Do you have the information they want? What DO they want? Ask them! (9/2011)
- But you don’t need a ton of money and mad programming skills to have an effective site. This one was done with free open source software – Wordpress What’s key is finding out what your customers want and giving it to them!
- http://stillwater.sals.edu/
- Alachua – Drupal, another open source tool. More complex, more possibilities. Sliders are a great way to add changing content. http://www.aclib.us/
- Useful info!
- This
- Add value with easily added outside content
- Know your audience, have fun, be real.
- http://midhudson.org/byb/toolkit/online/webchecklist.pdf
- ASK FOR RESPONSES!!! http://www.flickr.com/photos/shifted/5347722605/ Jenny Levine - Shifted What will our web sites look like How will be sharing our content Connecting with customers Connecting them with each other
- What devices will our customers be using?
- Data is a year old – lots of change in 2011
- Data from Pew http://pewinternet.org/Reports/2011/Smartphones.aspx Created with Lucid Chart https://www.lucidchart.com/ eyeballed the percentages.
- When asked for one word to describe their smart phone…..
- Iphone app through vendor – sirsi/dynix in this case
- http://library2.csumb.edu/m
- Do you have mobile users?? FIND OUT!
- Data! You need to know where people are coming from What resources they’re using Are they staying around? How did they get to your site, - most people don’t start at your home page. What pages did they visit. Data for your other services too Databases Audio books Etc. catalog
- Where Google webmaster tools help you make sure your page is being indexed by google, Google Analytics focuses on user data. – here we see mobile data.
- What search engines are being used to find you What keywords Google analytics keyword to wordle: http://goo.gl/bcz38
- First challenge – can they find you when they need you? Even If they don’t know they need you? Will they find your services? In house and digital? Where do users go for information? The library? Noooo…
- Probably very likely to find your library if you search by your town or organization name and “library” New formatting for listing pages within the main site. Notice other results from wikipedia, twitter, and PLACE pages
- Claim your place pages and add lots of useful info to help get found - This one needs info about free wifi service.
- If you own the page, no one else can edit it.
- We know that most users don’t start their information seeking by going to the libray web site. Most of us probably don’t Obviously – make sure you’re library is coming up when people actually search for you. And make sure variations find you too. Optimize your web pages Use language that users understand Create pages for each service, each branch
- Optimize your web pages Use language that users understand Create pages for each service, each branch
- We know that most users don’t start their information seeking by going to the libray web site. Most of us probably don’t Obviously – make sure you’re library is coming up when people actually search for you. And make sure variations find you too. Optimize your web pages Use language that users understand Create pages for each service, each branch
- Good descriptions help users decide whether to go to your page or not. Write text that uses everyday words to describe services
- Create a page for each service and use understandable words.
- Same idea, each branch with it’s own page.
- A search on free wifi usually includes a location Does your library come up somewhere in the top 10? Usually wifi directories come up first. Are you listed?
- Does your link in the directory take user to a page about your wifi service? DON”T MAKE ME HUNT THROUGH YOUR WEBSITE FOR DETAILS! Make a separate page on your web site for each of your services. Title the page with the name of the service Use the names of the service in the page This helps search engines find you. And gives you a useful page to link to.
- Does your library’s google page come up to the top in searches like this?
- What other services? You get the point!
- What other services? Book club search – is your library there? What other directories come up? Consider listing yourself in these too. This one charges.
- ebooks – Tough one – who thinks to put in a town or location when you’re looking for online services?? Maybe library systems should try taking some google ads that come up for some of these keywords? Not sure.
- Tough one – who thinks to put in a town or location when you’re looking for online services?? Maybe library systems should try taking some google ads that come up for some of these keywords? Improved Local Search would help. Make sure your web pages with these kinds of services have your town name, state zipcode. Use phrases that people might use to search “free audio books” etc.
- Tourists and newcomers will look for info about your town this way.
- Links to a wikipedia article for your town? Write a paragraph on the town site OR better, write your own page and link it to the town page. Write a wikipedia article Who else in your community is in Wikipedia? TALK TO THEM! Get them to link to you on their web sites. AND Community Links
- Librarything events – good target audience Add your library info Add events
- Ugly, ugly site, but it works! People looking for booksales go here. Comes up tops in search results. GENERAL TIP – search for the type of event or service you want to promote, what directories are tops? Get listed there.
- But where’s the FREE WIFI listing?? Claim your business!
- Can they personalize their experience? Could be as simple as being able to keep a list of the books they want to check out eventually. Or being able to read and write reviews?
- http://www.mesalibrary.org Can they ask you a question easily?
- http://rememberwhen.pbworks.com/ Bring your community to the world.
- http://snapshotctlib.wordpress.com
- The people who love their library are your biggest advocates. Do things to make them happy. This contest offers them a chance to share their passions.
- http://www.causevox.com/pricing
- http://www.darienlibrary.org/catalog
- Using Omeka – open source digital archives mgmt software.
- Info is included from other libraries using bibliocommons
- Info is included from other libraries using bibliocommons
- Seattle Public Library
- http://www.hpl.lib.tx.us/friends-booksale
- http://library.wcsu.edu/
- So how do you get the word out, how do you connect?
- I could go visit these everyday….. Take a lot of time. OR
- The content could all come to me. Tons of buzz out there? Are you hearing it? Are you responding?
- Read, follow, react, respond, engage, communicate. Advanced search : libraries 12203 Twitter has removed the RSS feeds! But you can still create them, a bit of a pain but doable.
- Do a blog search on google to start Grab the RSS feed to add to your favorite feed aggregator
- Hard to find rss feed
- We want to build our digital community, and we want to help them do the things they want to do. We need to design better digital experiences. AND we need to take our services out of our digital sphere. FIRST Once we get them to our digital “space” are they finding what they need, are they engaged, will they come back? Can they do ‘things” and share. - if they want to!
- We want to build our digital community, and we want to help them do the things they want to do. We need to design better digital experiences. AND we need to take our services out of our digital sphere. FIRST Once we get them to our digital “space” are they finding what they need, are they engaged, will they come back? Can they do ‘things” and share. - if they want to!
- Just as you get out of the physical library, get out of the library web site too. Are their area book groups online? http://www.goodreads.com/
- http://www.timesunion.com/ Librarian who is blogging to the larger community – not just about libraries, but he doesn’t shy away from big library issues.
- http://www.townsvillebulletin.com.au http://searchlightblog.blogspot.com/
- http://www.dailygazette.com/
- What are they saying about your library? What users say about your services is important. Is the new marketing! You’ll succeed if your users tell good stories about you. There are tools to find out what they’re saying.
- What are they saying about your library? What users say about your services is important. Is the new marketing! You’ll succeed if your users tell good stories about you. There are tools to find out what they’re saying.
- And we need to do it in this world. Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users – Third Survey November 2010
- Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users – Third Survey November 2010
- What are some other ways to get content and communication out of the library’s “walls”? So how do you get the word out, how do you connect?
- Google is still the biggest driver of traffic, but for many major news sites, facebook is now the 2 nd or 3 rd most popular referrer
- STOP ASK – WHAT DO YOU DO WITH YOUR FACEBOOK PAGE?
- David Lee King -- What can you do with a Facebook Page? http://www.davidleeking.com/2008/10/09/what-can-you-do-with-a-facebook-page/ Set up page on his account – Facebook wants you to associate your pages with a personal account. -- Added local businesses with pages to “this pages’ favorites” section. Gives automatic audience. -- includes basic info about library with links back to resources -- feed of library news with Facebook Simply RSS app -- set up section for fan videos, pictures etc. -- remember to monitor the page. Answer queries, thank people for their feedback, interact. -- make announcements that go out to fans. Don’t go overboard and be annoying, but consistent is good. Other ideas – add “cite me” app, world cat app, catalog app for your own catalog.
- Uses FBML
- Uses the FBML app
- Background: http://goo.gl/4hdAQ
- Added 9/15/11 When you like a page, it suggests that you recommend it to your friends.
- LIKE other organization pages But more important post your events on their pages.
- Has some free apps that libraries could leverage. Look carefully at business pages and see what tools they’re using to engage with customers.
- http://www.flickr.com/photos/latahlibrary/1590602984 Story of small library with no one showing up for storytime Mother sent tweet, parents showed up.
- Compared to Facebook, it’s a smaller service, but growing quickly And because it’s much more public than FB, it’s a good place to hear what’s going on.
- Easy to use it to feed updates to your website.
- http://twitter.com/CSH_library
- Emily Clasper – Suffolk Library system put their twitter stream on their catalog search page. http://alpha2.suffolk.lib.ny.us:2082/search~S12
- http://twitter.com/goodies Goodies at bottom of screen
- March 4, 2011 - Not following anyone! Just feeding info out. Make a committment
- What are some other ways to get content and communication out of the library’s “walls”? So how do you get the word out, how do you connect?
- MySpace accounts http://www.myspace.com/hennepincountylibrary Lots of teens on MySpace – depends on your community Could be a good way to reach out – need to be active and respond to network, keep it newsy and fun, Access to library services, catalog, research databases, events and so on
- Summer Reading Bug Contest Over 300 views
- Over 1000 Views http://www.flickr.com/photos/michaelcasey/sets/72157602596550516/
- Allan County Public Librtary http://www.youtube.com/profile?user=askacpl
- Library Thing – Great place to have a book club discussion. AND
- History Pin – Add historic photos to a map, share stories. Create Tours.
- You can do this too – lots of free ebooks you could link to and posters around town. Or in the airport like this one.
- http://twitter.com/about/resources
- Posters, business cards, signs, screen saver on your computer, newsletters – any printed product.
- Old statistic, no doubt it’s more.
- http://www.kentonlibrary.org/newbooks/
- People can consume your content in other places
- http://www.kentonlibrary.org/aboutus/feeds/index.cfm RSS feeds from the library let users keep up to date on new materials and events and news without having to visit the library web site.
- Each of these topics has it’s own RSS feed. Multipurpose. Easy for patrons to subscribe to the content they want to receive in email or in their feed readers. Can use RSS tools to create a widget of the content to put on regular website or share on community web site. Or send posts automatically to Facebook & Twitter.
- What if the local parents group put your summer reading news on their web page?
- Google gadget, also feed2js and others.
- Publicized this on their web site with a link to the gadget in igoogle and it’s also findable in an igoogle search.
- Search igoogle content for Pierce County Library – get their search gadget and comments from patrons!
- Photo: http://www.flickr.com/photos/cstmweb/3549794000 Quote: http://sethgodin.typepad.com/seths_blog/2005/02/so_what_will_it.html
- http://www.flickr.com/photos/bluejake/286030741/