A rundown on some metrics to measure and some examples from my own analytics efforts.

1. Measuring
Success
on
Facebook
Dan Polley | @polleydan

2. Starting Out
Start with a question: What goals are
important to you in measuring your
efforts?
Determine how to measure: How can I
use this data to measure what’s
important to me?
Examine data: What conclusions can I
draw from the data, and how can I
adjust going forward?

3. Insights Overview
• Reach: View organic, paid and viral breakdown.
• Engaged Users: View link clicks, stories generated, other clicks, negative
feedback.
• Virality: Number of people who created stories / number who saw post.

4. Insights Overview
“Reach is a fuzzy metric.” – Jon Loomer
Reach: Number of people who
have seen your post.
But what does “seen” mean?
Source: VA Simple Services

5. Weekly Metrics
Click-Through Percentage Consumption Percentage
(Weekly link clicks / weekly posts) x 100 (Weekly page consumptions / weekly posts) x 100

6. Weekly Metrics
Consumers: Number of unique users who clicked More detailed info when
anywhere in your page or content, whether it compared to engaged users.
resulted in story created or not.

7. Weekly Metrics

8. Monthly Metrics
• Unique Users by
Frequency
• Visits to Your Page
• Total Tab Views
• External Referrers

9. Quarterly Metrics
Find the days people are likely to engage with you and set a
schedule around those days.

10. Quarterly Metrics
See when people like your page, and produce content for
those days.