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Maksym Pecherskyy - StartUpfor a Brand
1. StartUp for a Brand
svitmam.ua – from niche social network for mothers to monetized online-community
2. Agenda
1. “It’s the business model, stupid!”
Discovering the value creation recipe of Niche
Social Network
2. Let’s check out if it works..
Building a social network (startup) for a brand
in Ukraine
3. Key conclusions
3. Agenda
1. “It’s the business model, stupid!”
Discovering the value creation recipe of Niche
Social Network
2. Let’s check out if it works..
Building a social network (startup) for a brand
in Ukraine
3. Key conclusions
5. Agenda
1. “It’s the business model, stupid!”
Discovering the value creation recipe of Niche
Social Network
2. Let’s check out if it works..
Building a social network (startup) for a brand
in Ukraine
3. Key conclusions
12. What did we do
Knowledge and
recommendations
• Unique Articles
• A unique video guide
to pregnancy
• Pregnancy calendar
Pushing UGC
Access to products and
services of partners pool
• Free expert consultation
• Events from partners
• Special offers from our
partners
• Services
Pushing UGS from partners
Attractive user
Community
• 10 000 registered moms
• 35 000 users in social
media (active groups in with
own activities)
• Offline events
With each new "mom"
community is more
attractive
13. Monetization = value for Brand
Self-developing
community of TA
Possibility of high-
quality contact with
the TA
• Media banners
• Non-standard activities
• Branding
Share the costs of
maintaining and
developing
• Partners of the network
Building
relationships
and trust
Long term partner
Competitor entry
Barriers
An additional sales
channel
Market place
Digital-
- club
14. Agenda
1. “It’s the business model, stupid!”
Discovering the value creation recipe of Niche
Social Network
2. Let’s check out if it works..
Building a social network (startup) for a brand
in Ukraine
3. Key conclusions
15. Key conclusions
Niche social network – new view for existing niches
Existing market
Existing customers
But superior solution for consumers with social
functionality and media content
(which old niche project do not have)
Great potential to capture the market
Business model – DNA of every project
Is a must for every project
16. Q&A
Kiev City Horizon Tower
42-44 Shovkovychna St.
01601 Kiev, Ukraine
T 38 (044) 490 12 76, F 38 (044) 490 12 00
M 38 (099) 383 51 63
m.pecherskyy@newstrategies.com.ua
Maksym Pecherskyy
Chief Executive Officer