Lesson ni Ms.Buce nung Aug. 2 2012

1. LISTENING TO
EVALUATE
“Learn to Listen and Listen to
Learn”

2. • Listening is primarily done for the
purpose of evaluating or assessing what
is being said.
• To listen is to hear and interpret words
expressed in sounds.

3. SPEAKER
LISTENER

4. • Factors that influence listening
– our general personality
– the environment in which the message is
presented
– our immediate intentions and needs

5. CONTENT LISTENING
• “Learn to listen and listen to learn.”
• The goal in content listening is to
achieve exact correspondence between
the message, as presented, and our
recollection of it.

6. • Content listening is made up of three
basic skills:
– ABSTRACTING, derived from the Latin
abstrahere, which means to draw out, is
the ability to identify major ideas in a
message and to synthesize them into a
summary of the overall points being made;
– CHUNKING is the ability to cluster ideas;
– OUTLINING is the ability to identify and
organize those major points that elaborate,
support, clarify, or approve the main ideas.

7. CRITICAL LISTENING
• A critical listener acts not only as a
recorder but also as a judge.
• The following are the principles of critical
analysis:
– We have to differentiate facts from opinions;
– We have to know that statements should not
always be taken at face value – that
sometimes important assumptions lie
beneath any statement.

8. THE FIVE STANDARDS OF SPEECH CRITICISM
STANDARD How Applied to a Speech
Validity Adequate proof; nothing important is omitted
Ethics Fairness to listeners and to opponents
Quality Recognized principles of good content and
delivery
Truth Honest facts, accurate interpretations
Effectiveness Measurement of how listeners actually
responded

9. • VALIDITY – is valid when the conclusions
of the message make good sense given
the supporting information provided by
the speaker.
• ETHICS – this refers to the principles of
right action. It is derived from the Greek
ethos which means rules of right manner
of behaving.

10. • QUALITY – standard quality in speech
could be derived from the canons of
rhetoric. Speeches show good quality
when they are founded on strong
arguments and when they show sensible
and rational organization.
• TRUTH – it refers to the veracity of the
statement of the speaker.

11. • EFFECTIVENESS – the general
purposes of public speaking is to inform,
to persuade, to inspire and to entertain.
One way of judging whether a speech is
effective is whether it has achieved or
realized one of these objectives.

12. SPEECH CRITERIA
• Introduction
• Organization of the Body
• Content of the Body
• Style
• voice
• Other Non-Verbal Factors
• Conclusion
• Purpose