4. Facebook 4.74 Graus
- 721 mi usuários
- Mais de 1/10 da população mundial
- Em 2008 = 5.28
- Nos EUA = 4.37
- GLOCAL - Facebook social network is at once both
global and local.
Plinio Okamoto
https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859
plinio.okamoto@rappbrasil.com.br
5. Facebook 4.74 Graus
- 10% menos de 10
- 20% menos de 25
- 50% tem menos de 100 amigos
Média de amigos é 190
Plinio Okamoto
https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859
plinio.okamoto@rappbrasil.com.br
26. AMERICAN EXPRESS OPEN
My Business Story: Download and print free Save on printed materials:
Create custom videos in-store signage. You can save 20% Small
using YouTube’s editing Online marketing kit: Put Business Saturday-related
tool to entice your Small Business Saturday promotional materials
customers. badges on your through Nov. 26.
website, Facebook Page
or email signature. Send
emails to your customers.
Take charge of engagement:
YourBuzz is a tool that allows Coupon-less offers:
users to read and respond to Provide mobile-based
customer reviews and online deals to your American
mentions in one location. For Express card-wielding
Small Business customers.
Saturday, YourBuzz is offering
$200 in free advertising credits on $25 > Creit $25
LinkedIn Ads ($100 for 6,500
business owners) and Facebook
($100 for 10,000, which is all used VIDEO
up).
28. UNIQLO LUCKY LINE
A rede japonesa de lojas Uniqlo já está há
algumas boas horas no topo do Trending Topics
global do Twitter. O motivo é uma campanha que
celebra o 26º aniversário da marca, chamada
“Lucky Line”.
Funciona assim: as pessoas entram no site
uniqlo.com/jp/#line, onde existe uma fila virtual.
Ao entrar na fila, um tweet automático é enviado
com a seguinte frase: “Eu entrei na Uniqlo Lucky
Line. Sou o número X!”.
E um de cada 26 usuários é selecionado para
ganhar um cupom de 1,000 yens para gastar nas
lojas Uniqlo. No momento desse post já são
33968 pessoas na fila, e a promoção – válida só
para japoneses – acaba no fim da semana.
VIDEO
37. IKEA E-FOLDER
To demonstrate how IKEA can help you get organized, we prepared a
downloadable icon set, the IKEA e-Folder set.
It consists of a custom background picture of an EXPEDIT storage unit
and a set of icons that are all IKEA organizers.
This way people can arrange their documents and media into IKEA VIDEO
organizers and enjoy their benefits long term.
43. VW BLUE MOTION - ROULETTE
How far on a single tank of
fuel?
We turned E6, the equivalent
to Route 66, into a roulette
board using Google maps and
streetview. We then asked the
audience to guess where the
car would run out of fuel. If the
car stopped on your spot you
would win the car.
Commercial for a norwegian
BlueMotion competiton.
VIDEO
47. Pause Home Entertainment
THE HUMAN JUKEBOX
Our mission was to tell people that Pause is the best there
is, when it comes to customized sound systems. We
connected the world to Pause Home Entertainment
Store, inviting everybody to experience the true nature of
Pause passion for customized sound systems. Meet the first
Human Jukebox a.k.a. Fredrik Hjelmquist, CEO of Pause.
http://ourwork.se/thehumanjukebox/
VIDEO
