1. Conceitos Interativos
Inside QR CODE II
Aula 04
Plinio Okamoto
08 de Novembro de 2010

2. Calendário
Aula 04 08/nov segunda Inside QR Code II
Aula 05 12/nov sexta Interactive Retail
--------- 15/nov feriado ---------
Aula 06 19/nov sexta Augmented Reality
Aula 07 22/nov segunda Interactive Design
Aula 08 29/nov segunda Interactive Design II
Aula 09 02/dez segunda Atendimento
Aula 10 13/dez segunda Apresentação Final

3. Inside QR Code II
Agenda:
- Tendências no Google Trends
- QR Codes could save Print Media & Advertising?
- More Examples
- Inspiration
- References
- Briefing 3

4. QR Code
Google Trends
http://google.com/trends

5. Trends: QR Code on the Rise
http://google.com/trends?q=qr+codes&ctab=0&geo=all&date=all&sort=0
One thing is clear, providing the Internet with the ability to see and make sense of the real world is a trend that is firmly in
place. The graph below shows Google search volumes over a six year period for the term "QR Codes", as you can see the
trend went vertical this year which should translate into a massive adoption of this technology in the relative short term, say 12
to 18 months. Clicking on the graph will lead to the associated Google trending page with additional details.
Site

6. QR Code
QR Codes Could Help Save Print?

8. http://www.facebook.com/photo.php?pid=3049972&id=178333166914

9. http://news.harvard.edu/gazette/story/2010/05/harvard-gazette-uses-qr-codes-as-gateway-to-mobile-web-portals/
As the capacity of mobile devices to provide
more services grows, the Harvard Gazette is
moving to provide the best possible experience
for those on the go who are looking to dive into
Gazette content.
In line with that goal, the publication has
redesigned its mobile version of the Gazette
Online, providing QR codes in the most recent
print issues of the paper. The QR links, two-
dimensional bar codes that provide content-rich
information and real world hyperlinks, recently
have picked up traction around the world —
from business cards to building advertisements.
All it requires to scan the codes is an Internet-
connected phone with a camera and QR
scanning software, which is easily downloaded.
After paging through the print Gazette, readers
are encouraged to pull out their smart phones
and take a spin through related online stories.

10. QR Code
More Examples

11. Unidimensional
The Most Valuable
QR Code Ever
http://2d-code.co.uk/qr-code-diamond-pendant/
Swiss luxury watchmakers and jewelers Piaget
have produced what is probably the world’s
most valuable QR Code. The eighteen carat
white gold pendant is set with one thousand
and forty two brilliant-cut diamonds and five
hundred and twenty black spinels in the form of
a QR Code that resolves to a
Japanese mobile site celebrating the twentieth
anniversary of Piaget’s Possession range. Their
workshop in Geneva apparently spent two
hundred hours setting the gems and crafting
this unique piece.

12. Giant QR Code Cut
Into German Field For
Google Earth
http://www.psfk.com/2010/04/giant-qr-code-cut-into-german-field-for-google-earth.html
This giant QR code was spotted in a
German agricultural field, intended
by the Hello, World! project to be
captured by Google Earth
satellites. The project creators
explain below:
“Hello, world!” is a real installation for the virtual globe of the software Google Earth. A
Semacode measuring 160 x 160 meters was mown into a wheat field near the town of Ilmenau
in the Land Thuringia. The code consists of 18 x 18 bright and dark squares producing decoded
the phrase “Hello, world!”. The project was realized in May 2006 and photographs were taken
of it during a picture flight in the following month.

13. QR Code Sculpture
http://2d-code.co.uk/qr-code-sculpture/
German Artist Frank Haase has created a rather interesting QR Code sculpture (image below)
in the form of the boundary posts that used to mark the border between East and West
Germany before reunification. The elements of the QR Code look as if they are misaligned and
suspended in space but from two view points only they can be decoded as “OST” (east) and
“WEST”.

14. QR code integration
for Foursquare
http://blog.atpaulewis.com/2010/02/21/qr4sq/
Ease FourSquare check-ins using QR codes. An Individual
sticker placed in venues that displays the name of the
venue, and a QR code to capture with your phones
camera. Working with the Foursquare API to integrate the
use of QR codes would be quite simple and they can be
read by any phones camera.

15. QR Coded Gourmet Food
http://2d-code.co.uk/qr-code-gourmet-food/
Rakuten, Japan have published a high quality gourmet food catalogue with QR Code ordering.
Also presented in book form on their website with lavish illustrations. The QR Codes resolve to
product ordering pages with mobile and conventional presentation.

16. Using QR Codes to preserve graffiti
http://2d-code.co.uk/qr-code-replaces-graffiti/
Berlin based urban artist Sweza is using QR Codes to preserve graffiti for posterity by photographing the graffiti
before it is removed. After the graffiti has been cleaned off by the local authorities or building owner he places a QR
Code in the exact location which resolves to an image of the original. If that is cleaned off and replaced with a new
QR Code that resolves to an image of the old QR Code will that be the start of endless loop?

17. Iron Man Gets a QR Code
April 21, 2010
http://2d-code.co.uk/iron-man-qr-code/
Nick Ford at Tappinn sent over this
cool poster advertising the upcoming
Iron Man 2 movie. The QR Code
resolves to a mobile site with photos,
trailers and information about the film.

18. TEDx Talks
http://www.facebook.com/photo.php?pid=39453&id=104125526295864

19. Doctor Who QR Code
http://2d-code.co.uk/doctor-who-qr-code/
“The Eleventh Hour” centred around
the escaped Prisoner Zero is Matt
Smith’s recent debut as the new
Doctor Who and the BBC has
provided a QR Coded poster to mark
the event (image below). Interestingly
the QR Code is in MECARD format
and decodes as MECARD:N:Doctor
Who;URL:http://www.bbc.co.uk/doctor
who/;; Here is the resolving website.

20. Madison Square Garden
Giant QR Code
http://2d-code.co.uk/madison-square-garden-qr-code/
Walking with Dinosaurs, the arena
spectacular at Madison Square
Garden, has a 100ft tall tower banner
complete with QR Code prominently
displayed on the corner of 33rd Street
and 7th Avenue. The QR Code
resolves to
http://purl.us.com/009000001 which if
you are using a mobile device
redirects to a promotional mobile site.

21. Yellow Pages gets closer to using QR Code
Student´s Competition
http://2d-code.co.uk/yellow-pages-nz-qr-code/

22. SET Japan QR Code for
DigitalMum Campaign
http://2d-code.co.uk/set-japan-telstra-qr-code/
Australia’s largest telecommunications
company Telstra, commissioned
SET Japan to produce a branded QR
Code (image below) to support their
DigitalMum (MUM 2.0) campaign. The
QR Code was designed to match the
look and feel of the campaign and
appears in print and outdoor media
around Australia. The QR Code resolves
to the campaign mobile site.

23. Video

24. QR Code
Inspiration

25. QR Arts - Lamp 2
http://www.facebook.com/photo.php?pid=4187195&id=178333166914

26. QR Arts - Lamp 2
http://www.facebook.com/photo.php?pid=4187195&id=178333166914

27. Xmas cards
http://www.facebook.com/photo.php?pid=4107296&id=178333166914

28. QR Skateboard
http://www.facebook.com/photo.php?pid=4107297&id=178333166914

29. QR + Linear barcodes
http://www.facebook.com/photo.php?pid=69547&id=104125526295864

30. QR + Design
http://www.facebook.com/photo.php?pid=45425&id=104125526295864

31. QR + Design
http://www.facebook.com/photo.php?pid=45425&id=104125526295864

32. QR + Design
http://qrazystuff.files.wordpress.com/2010/02/qrlogo5.jpg

33. http://marksprague.files.wordpress.com/2010/04/qr-code-photo-version.jpg

34. http://www.facebook.com/photo.php?pid=42361&id=104125526295864

35. http://www.redbubble.com/products/configure/9357511

36. T-Shirts QR-STORE
http://qr-code.spreadshirt.es/

37. T-Shirts QR-STORE
http://qr-code.spreadshirt.es/
Site

38. QR Dunny Hunt

39. QR Dunny Hunt

40. Site
QR Lego - Case

41. QR Code
References

42. http://marksprague.wordpress.com/understanding-qr-codes/
QR Code Generators
If you wish to experiment with QR codes there are plenty of
sites where you can generate codes for free. You can generate
QR code links to your website in seconds.
http://www.mskynet.com/static/maestro
http://www.qrstuff.com/
http://qrcode.kaywa.com/
http://createqrcode.appspot.com/
http://www.beqrious.com/qrcode/create
http://invx.com/
http://www.jaxo-systems.com/barshow/?lang=en_US
http://qrcode.kaywa.com/
http://qrcode.mofuse.com/
http://mobilecodes.nokia.com/create.jsp?terms=accepted
http://zxing.appspot.com/generator/
http://www.ghacks.net/2009/03/22/qr-code-generator/
QR Code Blogs and Resources
http://www.qrmonkey.com/
http://2d-code.co.uk/
http://googlecode.blogspot.com/2010/03/scvngr-and-qr-codes-i
http://www.qrcode.es/?language=en
http://interactivesnack.wordpress.com/2010/01/10/2d-codes-qr-
Download QR Code Readers
As well, there are many sources for free QR Code Readers
for your specific smart phone.
http://www.i-nigma.com/Downloadi-nigmaReader.html
http://reader.kaywa.com/
http://get.neoreader.com
http://nds1.nokia.com//NOKIA_COM_1/Microsites/BetaLabs/app
http://www.beetagg.com/supportedphones/
http://code.google.com/p/zxing/wiki/GetTheReader
http://www.activeprint.org/download.html
http://www.upcode.com/page/1346211
http://www.quickmark.com.tw/En/memlogin/login.asp
http://www.snapmaze.com/?q=node/7
http://www.getscanlife.com/
Referências QR Code

43. Briefing 3
PDF da Revista
http://www.taschen.com/media/downloads/default_taschen_magazine_2010_02_en_1010040939_id_389713.pdf

44. Briefing 3

45. Conceitos Interativos
Aula 04
Plinio Okamoto
08 de Novembro de 2010