This document provides a guide on how to use Pinterest for business purposes. It begins with an introduction to Pinterest and discusses whether a business is a good fit for using Pinterest. It then outlines 13 steps for getting started with Pinterest, including creating an account, learning etiquette and basics, optimizing images, pinning own images, tracking analytics, and addressing legal concerns. The goal is to educate on how to effectively use Pinterest as a marketing and business development tool.

1. How to Use Pinterest for Business
Sam McRoberts – SEO Lead
Jessica Fisher – Client Manager
April 25th 2012

2. About Point It
Presentation Agenda
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• SEM, SEO, Social, Local, Mobile
• $30 MM in managed media/yr
• Servicing clients across all
verticals and revenue models

3. Webinar Information
Presentation Agenda
•Being Recorded & Will be Uploaded to Website
This is an Interactive Webinar so it is Okay to Ask
•
Questions During the Presentation

4. What is Pinterest?
http://pinterest.com/about/help/

5. A Basic Pinterest Page

6. Why Should You Care?

7. Is Your Business a Good Fit?

8. Is Your Business a Good Fit?

9. Is Your Business a Good Fit?

10. Getting Started

11. #1 – Create An Account
pinterest.com/nordstrom/

12. #2 – Pinterest Etiquette
1.Be Respectful
2.Be Authentic
3.Credit Your Sources
4.Report Objectionable Content
5.Tell Us How To Make Pinterest
Better
http://pinterest.com/about/etiquette/

13. #3 – Learn the Basics

14. #3 - Learn the Basics Cont.

15. #3 - Learn the Basics Cont.

16. #4 – Optimize Your Images

17. #5 – Pin Your Own Images

18. #6 – Make Your Photos Easy to Pin
http://pinterest.com/about/goodies/
<meta name="pinterest" content="nopin" />

19. #7 – Tell Visitors You’re on Pinterest
http://pinterest.com/about/goodies/

20. #8 – Getting SEO Value from Pins

21. #9 – Using Pinterest for eCommerce

22. #9 – eCommerce Continued

23. #9 – eCommerce Continued

24. #10 – Affiliate Revenue on Pinterest

25. #11 – Track Everything

26. #11 – Track Everything Cont.
http://pinterest.com/source/yoursite.com

27. #12 – Copyright and Legal Concerns
<meta name="pinterest" content="nopin" />
1.Give Credit to the Source
2.Use Common Sense
3.When in Doubt, Ask for Permission

28. Bonus - #13 – Pinterest Tools

29. And That’s It, So Start Pinning!
http://pinterest.com/about/help/
http://pinterest.com/pinterestbiz/

30. Last Chance to Ask Questions

31. Thank You
Sam McRoberts – samm@pointit.com
@Sams_Antics
Jessica Fisher – jessicaf@pointit.com
@JessicaMFisher
support@pointit.com
Point It Search Marketing Agency
www.PointIt.com