The document discusses the importance of social media and provides statistics on social media usage in the UK. It notes that over 17.8 million people in the UK actively use social media. It also provides data showing that 32% of UK internet users, or 5.7 million people, upload videos and 4.4 million subscribe to RSS feeds. The document urges readers to join the online conversation and provides some examples of how to do so through links to social media sites and blogs.