This document provides guidance on using Facebook for business purposes. It outlines how to create a business profile and page, the differences between them, and how to populate a page with content like posts, photos, events and applications. It also discusses advertising options on Facebook and reviewing analytics to improve engagement. The key steps are to create a business page, add relevant details about the company, regularly post useful updates at least weekly, and consider promoting the page with paid ads to expand reach.

1. Facebook Marketing for Business? Yes, You Can!

2. Profiles = People Pages = Companies Groups = Ideas, organizing, companies, non profits, etc Create a Biz profile Create a Biz page Profiles vs Pages

3. Fan Page and Profile Examples Fan Page Example Facebook Profile Example

4. Creating a Fan Page for Business: Step 1 Search for Pages in the Search Bar at top of your profile page Click Create Page

5. Choose Official Page – local business, brand, product or organization (unless you’re a band or public figure) Fan Page Creation: Step 2

6. Choose one of the following types of pages..you can only choose 1 type per fan page. Local Business: Choose from the drop down list here…the type will appear in the search results in Facebook under your fan page name (company, non-profit, product, service, etc) Brand, product or organization: Choose from the list here... Fan Page Creation: Step 3

7. The business type will appear under your fan page name in the search results on Facebook. Choose your business type

8. How to create a page: Step 4 Create your Fan page name – if you are a business – Make it easy for people to find you…use your business name, product or service that you sell. (Remember anybody can create a fan page using your business, so be sure to create a page right away to secure your good name!) Check the box that you’re the Official representative. Click Create Page - Voila! You now have a Fan Page!

9. Complete Fan Page Info: Step 5 Other info boxes appear depending on your page type Let others know all about your company Include URL, blog, twitter, hours open, etc Include info about your company…like a bio or About Us The more info the better!

10. Wall post – what visitors will first see when they go to your page, will also appear in their news feed/messages on their profile once they “like” you. Update this often, include news, coupons, what’s happening, links, sales, advice, etc. – Each wall post is indexable by the search engines. Photos – upload photos of your products, business, how people are using your products, pictures of company events, conferences, etc. Insert a description for each photo…visitors/fans like to know what they are looking at. Notes – works like a blog…write a little or write a lot. You can permanently leave a note here for your fans – works well with privacy info, return policies, etc. Discussion – also similar to a blog, but anyone can post a topic and write a response, others can contribute to it…appears on your wall, so everyone can see it. (Examples provided) Reviews – Yes, fans can provide a review of your service/products. Encourage your fans to do this. Makes you more reputable & validates your sales and marketing campaigns. (Depends on the type of fan page you have – “Company” has a review tab, others do not. Wall, Photos, Notes, Discussion? What are these?

12. Create an Event (Application)

13. FAQ: Admins– Who & How Many?

14. What should I post on my Fan Page? News Blog links Events Ask questions Links to your site Products Services Press Releases Conferences, events

15. FAQ:How often should I update Wall post/Discussions?

16. Update your fan page as much as you want Minimum – once a week. Better to have useful wall posts, discussions, & poll questions occasionally rather than frequent sales messages Encourage fans to Comment on posts, vote in polls, and “Like” updates. Quantity vs Quality

17. Analytics for a Fan Page Yes, there are analytics for a fan page, but not for a group. Only admins can see these.

18. Fan Interactions for a page Only Fan page Administrators can view these analytics.

19. Fan statistics for fan pages

20. Facebook Business Applications How to engage fans & build a relationship

21. Social RSS – great for blogs and other newsfeeds Networked Blogs – register your blog, subscribe to other blog feeds Testimonials – for people; Reviews for Pages Mobile (for cell phones) Promotions – list your specials Marketplace – sell, buy, list Slideshare Suggested Applications for Business

22. Advertise on Facebook? Create an ad for your fan page, product, service, webinar, etc.

23. Create a Facebook Ad: Step 1 Start from your page; Click “Promote with an Ad” Promote your fan page or select “I want to advertise a web page”

24. Create a Facebook Ad: Step 2 Complete the info – Title – Ask a question or use a phrase to engage visitors Use a concise description. Do add an image! Click Continue

25. Budget min is $1.00/day – choose Clicks instead of impressions Choose 1-2 keyword phrases – these are limited to user profile information – add more so your ad appears more often Review your ad – remember capture your audience’s attention. Select demographics, how long to run ad (try 1 week, 2 weeks, 1 month) Review the analytics every week Advertising Reminders…

26. Final Reminders

27. Questions?? Find Alicia Young online: Twitter: @SEOAlicia Facebook: Alicia R Young Email: alicia@searchcircus.com