This lecture is a part of a workshop where researchers learn the basics of blogging. Skrivstuga.se is a sandbox site where the course participants write and interact in a closed environment (that also contains all the course material). Do you work at a university? Do you want to tell the world what you are passionate about? Of course you do. Read more on http://skrivstuga.se on how you and your colleagues also can learn this. Testimonials from participants: "Lots of good information and fun to try. I had not thought of using social media like that in my research." "Informing and inspiring. Very good with the hands-on exercise." "The topic was very well presented and explained and I learned a lot about blogging, which I knew very little about prior to the lecture. The assignment was also very well organized, with an excellent website" "Very interesting, useful and inspirational. I really liked the seminar and workshop" "Even better and even more inspiring. And important, this should probably be more emphasized generally at the department. It is important for it to be seen, especially since our research is generally quite applied and graspable for the public." "I thought this was really fun. It was interactive and it’s cool to see the blog posts rolling in and to read what others are writing and thinking about. This one I would do again to practice blog writing anytime!" "Very interesting and fun."

1. Skrivstugaheavy lifting by Jonathan Cohen on Flickr (CC-BY,NC)
Workshop
Writing for the web
Per Olof Arnäs!
@Dr_PO!
about.me/perolofarnas

2. Skrivstugaheavy lifting by Jonathan Cohen on Flickr (CC-BY,NC)
1. ! To show you that writing popular science can be fun,
easy and rewarding!
2. ! To give you an inkling on what is means to blog!
3. ! To produce a number of interesting posts that can be
reused (with your permission, of course)
Goals

3. Skrivstuga
People are interested in science!!
You just have to tell it the right way…

4. Skrivstuga
People are interested in science!!
You just have to tell it the right way…
Visual
Social
”Shareable”

5. Skrivstuga
My own platform

6. Skrivstuga
Skrivstuga.se

7. Skrivstuga
Sandbox
Wordpress
Closed

8. Skrivstuga
Wordpress

9. Skrivstuga
Blog post types
http://blog.hubspot.com/marketing/how-to-choose-blogging-post-format-ht
The How-To post
The Curated Post
The Feature Story
The 'Why' Post
The Listicle
The Thought
Leadership Post
The 'What' Post
The Interview Post
The FAQ Post
The Fun Post
The SlideShare/
YouTube Post
The Infographic Post
The Newsjack
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)

10. Skrivstuga
Choose topic
What you like
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)
What you’re good at
Perceived demand?
What you can tell
a story about
It does not need to
be cutting edge!

11. Skrivstuga
Stylistic tricks
Write in your own
(speaking) voice
KISS - Keep It Simple, Stupid!
Start with the
most important
Could !
(Would?) !
I read !
(and understand)
it on my phone?
Try to keep it
informal
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)

12. Skrivstuga
The web is
visually oriented
Images can be used to
force readers to engage in,
and remember, content

13. Skrivstuga
By focusing on real-
time data collection,
processing and
exploitation, the
transport industry
will finally be able to
adress the famous
“long tail” of mass
customization.

14. Skrivstuga
By focusing on real-
time data collection,
processing and
exploitation, the
transport industry
will finally be able to
adress the famous
“long tail” of mass
customization.

15. Skrivstuga
By focusing on real-
time data collection,
processing and
exploitation, the
transport industry
will finally be able to
adress the famous
“long tail” of mass
customization.
finally

16. Skrivstuga Impossible? by Hartwig HKD on Flickr (CC-BY)
Emotions!
Exploit them.

17. Skrivstuga
Ain't No Such Thing As Halfway Crooks by
Jess Loughborough on Flickr (CC-BY,NC,SA)
Finding (legal) images

18. Skrivstuga
Ain't No Such Thing As Halfway Crooks by
Jess Loughborough on Flickr (CC-BY,NC,SA)
Finding (legal) images

19. Skrivstuga
Compfight.com

20. Skrivstuga
Compfight.com

21. Skrivstuga
!
<img class="alignnone" alt="" src="http://farm4.staticflickr.com/
3651/3572350703_0cb86fc755_d.jpg" width="500" height="375" />!
Photo Credit: <a href="http://www.flickr.com/photos/
83346641@N00/3572350703/">JD Hancock</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/
licenses/by/2.0/">cc</a>!

22. Skrivstuga
Tags and categories
Tags are used
more freely
Makes content searchable
Categories are
stricter/fewer
Use tags as you
would use keywords
for a paper
Use categories to
sort your posts into
groups
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)

23. Skrivstuga
Time to start writing!
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)

24. Skrivstuga

25. Skrivstuga
Market your post online
#ShortPersonal
Personal Professional

26. Skrivstuga
This is where readers
engage with your content!

27. Skrivstuga
Don’t forget images!
Personal #Short
Personal Professional

28. Skrivstuga
Don’t forget #-tags!
Personal #Short
Personal Professional

29. Skrivstuga
Some publication platforms !
(a separate course…)

30. Skrivstuga
Continue writing !
…and commenting
Me & My Mac by Martin Gommel on Flickr (CC-BY,NC,SA)

31. Skrivstugaheavy lifting by Jonathan Cohen on Flickr (CC-BY,NC)
Workshop
Writing for the web
Per Olof Arnäs!
@Dr_PO!
about.me/perolofarnas