1. Bringing
to Life !
February 22nd 2013
How to create value and control risks
when introducing new products & services
based on upcoming
communication technologies;
All in order to improve the Quality of Life!
Peter Maarten Westerhout
Hong Gie Ong
Course: Network Architectures and Business Models
ET4034, Prof. Dr. Ir. N.H.G. Baken
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2. is sexy !
sexy?
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3. Peter Maarten Westerhout
Hong Gie Ong
Hong Gie Ong
• Electrical Engineering (1994 - 2002)
• Internship in Beijing, China:
Microsoft Research
• Master Thesis in Singapore:
Center for Wireless Communication
2003  Product Manager
2002  Security Support
2008  Business Strategy
2004  Security Engineer
2012  Manager Wholesale
Cloud Services
2011  Security Architect
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4. Portfolio Model:
the Technical portfolio does not stand alone, but
depends highly on the Commercial and Operational
portfolio for success of the total Portfolio
Technical
Portfolio
• Installation, Service & Maintainance
• Network Management
• Provisioning, capacity management
Operational
Portfolio
•
•
•
•
Technology assessment
Prototyping
Engineering
Technological Innovation
Commercial
Portfolio
• Product Development
• Marketing & Sales
• Forecasting
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5. Bringing
to Life
Manage the game: Bringing Technology to Life
M
Technical
T
Operational
O
C
Commercial
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6. Bringing
Tech …
Technical
Push
T
to Life
Manage
C
Commercial
Pull
M
Life …
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7. Bringing
Tech …
Upcoming Technologies
… Innovation
Product or Service
M
+
Value
Creation
Risk
Control

Bringing
Push

T
to Life
Life …
C
Successful Deployment
… Adoption
Economical, Societal, Environmental
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8. IMPACT of
on daily life
… Innovation
LTE
WiFi
VoIP
NFC
CLOUD
GPS
… Adoption
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9. smaller, integrated
1983
, with cool looks
2013
… Innovation
… Adoption
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10. IMPACT of
in a minute
… Innovation
… Adoption
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11. Bringing
to Life
Assignment
Tech …
Assignment
T
Upcoming Technologies
1
1
2
Bringing
Product or Service
Life …
Choose Upcoming
… Innovation
Technology
Define New Service
2
3
M
4
Risk
Control
Identify Risks &
discuss Controls
4
+
Value
Creation
C
3
Predict Value
Creation
Successful Deployment
Economical, Societal, Environmental
5
5
Argue who will Pay for
… Adoption
the product or service
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