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College Board. (2000).  Writing a ticket to work...or a ticket out: A survey of business leaders . Retrieved December 3, 2009, from http://www.writingcommission.org/prod_downloads/writingcom/writing-ticket-to-work.pdf
Writing in College ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Persuasive Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose ,[object Object],[object Object],[object Object]
Writing as discovery ,[object Object],[object Object],[object Object]
Questions to help you develop your audience awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Means of Persuasion ,[object Object],[object Object],[object Object]
Ethos = credibility ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
[object Object]
Credibility is subject to change over time
 
 
 
What will compromise your credibility in the short and long term?
[object Object]
Two kinds of credibility
 
Extrinsic: what people know about you before they read your work or hear you speak
Intrinsic: what we do within a communication setting through our actions.
Putting ethos to work in your writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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