What are QR Codes, and How Do They Work? Find out more through this presentation.

1. 3Strategies to Use QR Codes
to Get More Clients
Pam Lehr
Go Mobile Media Marketing

2. 3 Strategies to Use QR Codes to Get More Clients
Mobile is EVERYWHERE whether we adopt it or not.
Your audience is mobile...is your business?
CREATE, ENGAGE, and MEASURE
What are QR Codes, and how do they work?
(please refer to the "Basic Instructions for Downloading a QR Code App.PDF" for more
detail):
Step 1: Go to your phone's app store.
Step 2: Search on your app store for a "QR Code Reader".
Step 3: Select a 4 or 5-star rated QR Code Reader.
Step 4: Install the QR Code Reader (this make take 4 or 5 minutes).
Step 5: Once the app is installed, go to your apps and click on the QR Code Reader.
Step 6: Find the QR Code you want to scan.
Step 7: With the QR Code Reader open, make sure it is set to "scan", and point your
phone's camera towards the QR Code. Once the QR Code is in focus, the phone's
camera will capture the image, and open the URL.
TRY IT NOW by scanning this QR Code:
Scan Me to Take Survey
Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639
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3. 3 Strategies to Use QR Codes to Get More Clients
Are people scanning QR Codes?
Almost 16 million scans in Q2 of 2012 - 140%
increase in scans from Q2 of 2011 to Q2 of 2012.
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

4. 3 Strategies to Use QR Codes to Get More Clients
QR Codes are companies most used mobile
component for ENGAGING customers.
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

5. 3 Strategies to Use QR Codes to Get More Clients
WHY will someone scan a QR Code?
Give me a reason to scan - A strong call-to-action must be printed with
the QR Code.
The #1 mistake business owners make when encouraging their customers to
scan their QR Code, is that the QR Code is directed to a desktop website.
For example...
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

6. 3 Strategies to Use QR Codes to Get More Clients
*QR Codes are a convenient way to deliver content.
*A scan must maintain a mobile experience.
Scan Me to Take Survey
Make sure you TEST, TEST, TEST to ensure it works before printing.
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

7. 3 Strategies to Use QR Codes to Get More Clients
Static QR Codes vs. Dynamic QR Codes
Static
Dynamic
Content of where the QR Code is
directed and cannot be changed
Print the QR Code once and change
the content as often as required
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

8. 3 Strategies to Use QR Codes to Get More Clients
What information could I offer when using QR Codes?
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

9. 3 Strategies to Use QR Codes to Get More Clients
Scan Me to Download
Contact Information
Scan the above QR Code to download the vCard.
Not sure how to do this? See visual instructions here.
Using a QR Code on name badges at a conference for networking is
invaluable! For more info...
http://www.gomobilemediamarketing.com/using-mobile-to-follow-up/
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

10. 3 Strategies to Use QR Codes to Get More Clients
Scan & Download FREE
Report
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

11. 3 Strategies to Use QR Codes to Get More Clients
Scan Me For
Testimonials
Scan & Save
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

12. 3 Strategies to Use QR Codes to Get More Clients
Scan & Enter to Win
Scan to Donate
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

13. 3 Strategies to Use QR Codes to Get More Clients
Scan For Tradeshow Info
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

14. 3 Strategies to Use QR Codes to Get More Clients
QR Code marketing is like any form of marketing, and needs to be
measured for effectiveness.
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

15. 3 Strategies to Use QR Codes to Get More Clients
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

16. 3 Strategies to Use QR Codes to Get More Clients
To Recap...
1. Create a QR Code with a downloadable vCard for your business card.
2. Engage your audience with a landing page to launch a video, optin for a
free offer, make a purchase, etc.
3. Measure your scans.
We would love to hear from you by taking a quick survey on QR Codes:
Scan Me to Take Survey
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

17. 3 Strategies to Use QR Codes to Get More Clients
**BONUS draw - anyone who scans and completes the above
survey within 48 hours will be entered to win a QR Code
leading to a custom mobile webpage with downloadable vCard
($99 value)!
PLUS:
A Handout with References
The QR Code "Look Book"
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639

18. 3 Strategies to Use QR Codes to Get More Clients
Go Mobile Marketing created an interesting QR Code for my business card that generates
hits on my website and is translating into opt-ins and sales. If you want to look
contemporary AND make money, get a QR Code from Pam!
-Catherine Scheers
www.EmpoweringSuccess.ca
We have worked with Go Mobile Media Marketing for all our mobile marketing needs for
about 1.5 years now and for our 30th Anniversary in June we gave away thousands of
dollars in prizes. In all of our promotional material and website we had 3 ways to enter to
win; entry form in all stores, text to win campaign and a QR Code directed to landing page
to enter to win. The landing page had 154 scans during the anniversary month and 75% of
the scans resulted in a completed entry form. We felt that the promotion was very
successful.
-Don Chartrand, Marketing Director
www.Nutters.com
I had the privilege to work with Pam on the development of an article for the CAPS
(Canadian Association of Professional Speakers) summer edition (2012) of the national
publication Speaking of Impact. The article was on the potential of QR (Quick Response)
codes. I needed a knowledgeable source on this technical topic. I reached out to Pam for
assistance and she readily agreed to meet via a Skype call. She was very knowledgeable on
the topic and provided some insightful considerations for the effective use of QR codes. I
thoroughly enjoyed the opportunity to work with Pam.
-Joel Sweeney, CAPS
www.CanadianSpeakers.org
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Copyright 2013 Pam Lehr, Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
1-888-544-4639