This session took place at Performance Marketing Insights NYC on March 13 2013.

1. Social: Does it hold true
commerce potential?
Chris Dessi Dave Cook
CEO VP of Marketing
Silverback Social THEFIND
Dan Merritts Steve Brown
CEO CEO
F# Linkdex

2. Session timing
3:15 – Introductions
3:20 – Panel discussion
Opportunities | Examples | Omni-channel | Brand control |
Best Practice | Strategies | Considerations | Future
3:50 – Questions from the floor
4:00 – End

3. Stats
9% of commerce is online
60% of shoppers by online at least quarterly
By 2015 50% of companies will generate web
sales via social and mobile
Source: http://www.viralblog.com/social-commerce/infographic-social-commerce-profit-or-perish/

4. Socialcommercetoday.com
SOCIAL COMMERCE: A SUBSET OF ELECTRONIC COMMERCE
THAT INVOLVES USING SOCIAL MEDIA, ONLINE MEDIA THAT
SUPPORTS SOCIAL INTERACTION AND USER CONTRIBUTIONS, TO
ASSIST IN THE ONLINE BUYING AND SELLING OF PRODUCTS AND
SERVICES

5. Social: Does it hold true
commerce potential?
Chris Dessi Dave Cook
CEO VP of Marketing
Silverback Social THEFIND
Dan Merritts Steve Brown
CEO CEO
F# Linkdex