What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that. Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference. After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’. Hosted by Bill Swanson, VP, EMEA, PubMatic

2. November 15 2
About Somo
A full service connected devices solutions provider
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3. “The future is mobile”
Eric Schmidt, Google
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4. November 15 4Confidential and copyright of Somo Global Ltd.
Source: comScore June 2015
Huge smartphone usage

5. Mobile has overtaken desktop
More web browsing takes place on mobile than desktop
Source: Morgan Stanley, 2013
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6. Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., September 2015
More digital time is spent on mobile
62%
54%
38%
65%
60%
55%
50%
45%
40%
35%
30%
Jun 2013 Dec 2013 Jun 2014 Dec 2014 Jun 2015
%Shareofdigitalmediatimespent
42%
49%
51%
Mobile
Mobile app
Desktop
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7. Source: IAB, Digital Ad Spend, 2015
Mobile ad spend is growing rapidly
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8. Mobile ad spend is growing rapidly
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Source: IAB, Digital Ad Spend, 2015

9. Source: IAB, Media Owner Sales Techniques, 2015
Mobile programmatic is growing fastest
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year-to-year

10. The future of programmatic is mobile
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11. @somoglobal
somoglobal.com