The following presentation slides were used in a guest lecture for a MBA course at the University of Alabama-Birmingham. The topic was on the growth of social media and its influence on organizational business models. Additionally, the presentation highlights the many by-products caused by social media (e.g., Flickr mapping cities with GPS coordinates, the convergence of digital identities, and crowdsourcing idea platforms, among others).
17. Technology that enhances
experiences and adds depth to the
relationships formed among
individuals and/or organizationsâŠ
which is driven by usersâŠ
contributing content.
22. The Business Model is
Disrupted
The conceptual foundation
that determines how an
organization creates and
captures value.
Develops the boundaries of
an organization
Johnson, Christensen, and Kagermann (2008)
25. Open Model
Organizations leverage both internal and
external resources for value creation;
strategically interact with its environment
26. Co-created Model
Focus is on the crafting of a unique, positive
user experience in order to generate mutual
benefits for both organizations and users.
[twitter] Networked individualism provides us with the ability to explore our individual interests online absent individuals in our physical world with similar interests [/twitter]Image Source: http://www.flickr.com/photos/dirkhartung/528067352/sizes/z/in/photostream/