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Top 10 social questions by our clients
     Where do we start?                     Which social media should we
01                                     06
                                            concentrate our efforts on?

     How can social media help to           How do we convert social efforts
02                                     07
     build and leverage our brand?          into tangible results?

     How can we target social media         How do I measure the
03                                     08
     tools to our audience?                 effectiveness of social media?

     Which concepts/campaigns have          How do we manage time that
04                                     09
     the biggest social effect              goes into a social approach?

     How do we integrate social             How to combine behaving
05                                     10
     media into our traditional mix?        properly and actively market
We love to advise on...
     01/   Creating more brandleverage with a social smart strategy
Strategy


    02/    Implement effective social solutions
  Social

     03/   Thinking and acting in programs instead just campaigns
Program

    04/    Adjusting your brand mediamix to be social effective
  Media


   05/     Monitoring the conversations that matter to your brand
Monitor
Creating more brandleverage
     01/   In this new era where people use social media as a daily tool,
Strategy   your brand has to adapt, refine and define an effective
           strategy to achieve your goals. We help your brand connect,
           interact, and build a relationship with your (potential)
    02/
           customers.
  Social

     03/   Thinking and acting in programs instead of campaigns
Program

    04/    Adjusting your brand mediamix to be more social effective
  Media


    05/    Monitoring the conversations that matter to your brand
 Monitor
Effective value of a social apprach
     01/   Creating more brandleverage with a social smart strategy
Strategy

   02/     There are different ways to implement social solutions for
 Social    your business. Within the scope of available and custom-
           made social technologies we advise on how to use them to
           achieve your business goals.
     03/
Program

    04/    Adjusting your brand mediamix to be more social effective
  Media


   05/     Monitoring the conversations that matter to your brand
Monitor
Programs instead of campaigns
     01/   Creating more brandleverage with a social smart strategy
Strategy


    02/    Implement effective social solutions
  Social

     03/   We believe your brand will benefit from a more program-
Program    orientated approach. We advise on how to integrate and
           combine current marketing activities and campaigns into a
    04/    more effective longterm social marketing program.
  Media


    05/    Monitoring the conversations that matter to your brand
 Monitor
A social effective brandmix
     01/   Creating more brandleverage with a social smart strategy
Strategy


    02/    Implement effective social solutions
  Social

     03/
Program    We keep up to date with the latest social and new media and
           help you embed them into your total mediamix - looking at
           bought, earned, owned media.
   04/
 Media


   05/     Monitoring the conversations that matter to your brand
Monitor
Conversations that matter
     01/   Creating more brandleverage with a social smart strategy
Strategy


    02/    Implement effective social solutions
  Social

     03/
Program
           With our experience on monitoring brand conversations, we
           know which monitoring tools work best to gather relevant
    04/    data. We turn social information and brandinsights into a
  Media    smart social strategy.

    05/    Monitoring the conversations that matter to your brand
Monitor
We Create & Develop
             Our competence and skills in social media
CAMPAIGNS    enables us to create and develop cutting
             edge social media campaigns.


             Your brand will benefit from the programs we
PROGRAMS     develop for your brand fans, customers and
             prospects and create longterm engagement.


             Due to our enthusiasm in social media we
CONCEPTS     develop and launch our own social media
             concepts.
Monitor, listen, learn and act
01/ Brand    Starting point for a social strategy
     Scan


02/ Brand    Keep track & listen what matters and is happening
Monitoring


03/ Social   We help you respond the right way
 Respond


      04/    Smart social seeding
  Seeding

05/ Social   Embed the human factor into your search strategy
   Search
Starting point for a social approach
01/ Brand    The Brand Scan provides a first measurement for a zero-marking and
             will answer the following questions:
     Scan
             ‣ Where do you stand now?
02/ Brand    ‣ What is the sentiment around your brand?
             ‣ What is the position of your brand versus its competitors?
Monitoring   ‣ What are the subjects people talk about in relation to your brand?
             ‣ Where do people talk about your brand, what are the important social
             hotspots?
03/ Social   ‣ Who are the key influencers?
 Respond     ‣ What is the amount of buzz at this time?
             The Brand Scan is your basis and starting point for a long-term social
      04/    marketing strategy. The outcome provides guidance and
  Seeding    after the start of campaigns or program, measure the impact of the
             various actions taken. It will also give insight into how many resources
             are needed to monitor and respond.
05/ Social
   Search
Keep track of what matters
01/ Brand    Brand & Buzz Monitoring: continuous monitoring of what is being said
     Scan    online. Together with our partners we’ll keep track of what is happening
             around your brand.

02/ Brand    We combine proprietary conversational analytics with industry-leading
             audience targeting data to maximize performance - and provide
Monitoring
             contextual insight to define your strategy and boost results.

             We can offer a Social Monitor Dashboard that will help you keep on top
03/ Social   of things.
 Respond


      04/
  Seeding

05/ Social
   Search
Respond the right way
01/ Brand
     Scan     Brandmonitoring insights are used to respond and interact with
              your audience. If needed we are able to provide resources to
              respond to what is happening online.
02/ Brand
 Monitoring   We are able to answer on behalf of your brand, or react to what
              is being said online. Together we determine tone of voice.

03/ Social
 Respond


      04/
  Seeding

05/ Social
   Search

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Introduction to The overview of GAAP LO 1-5.pptx
 

PRIMITIVI Services

  • 1. Top 10 social questions by our clients Where do we start? Which social media should we 01 06 concentrate our efforts on? How can social media help to How do we convert social efforts 02 07 build and leverage our brand? into tangible results? How can we target social media How do I measure the 03 08 tools to our audience? effectiveness of social media? Which concepts/campaigns have How do we manage time that 04 09 the biggest social effect goes into a social approach? How do we integrate social How to combine behaving 05 10 media into our traditional mix? properly and actively market
  • 2. We love to advise on... 01/ Creating more brandleverage with a social smart strategy Strategy 02/ Implement effective social solutions Social 03/ Thinking and acting in programs instead just campaigns Program 04/ Adjusting your brand mediamix to be social effective Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 3. Creating more brandleverage 01/ In this new era where people use social media as a daily tool, Strategy your brand has to adapt, refine and define an effective strategy to achieve your goals. We help your brand connect, interact, and build a relationship with your (potential) 02/ customers. Social 03/ Thinking and acting in programs instead of campaigns Program 04/ Adjusting your brand mediamix to be more social effective Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 4. Effective value of a social apprach 01/ Creating more brandleverage with a social smart strategy Strategy 02/ There are different ways to implement social solutions for Social your business. Within the scope of available and custom- made social technologies we advise on how to use them to achieve your business goals. 03/ Program 04/ Adjusting your brand mediamix to be more social effective Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 5. Programs instead of campaigns 01/ Creating more brandleverage with a social smart strategy Strategy 02/ Implement effective social solutions Social 03/ We believe your brand will benefit from a more program- Program orientated approach. We advise on how to integrate and combine current marketing activities and campaigns into a 04/ more effective longterm social marketing program. Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 6. A social effective brandmix 01/ Creating more brandleverage with a social smart strategy Strategy 02/ Implement effective social solutions Social 03/ Program We keep up to date with the latest social and new media and help you embed them into your total mediamix - looking at bought, earned, owned media. 04/ Media 05/ Monitoring the conversations that matter to your brand Monitor
  • 7. Conversations that matter 01/ Creating more brandleverage with a social smart strategy Strategy 02/ Implement effective social solutions Social 03/ Program With our experience on monitoring brand conversations, we know which monitoring tools work best to gather relevant 04/ data. We turn social information and brandinsights into a Media smart social strategy. 05/ Monitoring the conversations that matter to your brand Monitor
  • 8. We Create & Develop Our competence and skills in social media CAMPAIGNS enables us to create and develop cutting edge social media campaigns. Your brand will benefit from the programs we PROGRAMS develop for your brand fans, customers and prospects and create longterm engagement. Due to our enthusiasm in social media we CONCEPTS develop and launch our own social media concepts.
  • 9. Monitor, listen, learn and act 01/ Brand Starting point for a social strategy Scan 02/ Brand Keep track & listen what matters and is happening Monitoring 03/ Social We help you respond the right way Respond 04/ Smart social seeding Seeding 05/ Social Embed the human factor into your search strategy Search
  • 10. Starting point for a social approach 01/ Brand The Brand Scan provides a first measurement for a zero-marking and will answer the following questions: Scan ‣ Where do you stand now? 02/ Brand ‣ What is the sentiment around your brand? ‣ What is the position of your brand versus its competitors? Monitoring ‣ What are the subjects people talk about in relation to your brand? ‣ Where do people talk about your brand, what are the important social hotspots? 03/ Social ‣ Who are the key influencers? Respond ‣ What is the amount of buzz at this time? The Brand Scan is your basis and starting point for a long-term social 04/ marketing strategy. The outcome provides guidance and Seeding after the start of campaigns or program, measure the impact of the various actions taken. It will also give insight into how many resources are needed to monitor and respond. 05/ Social Search
  • 11. Keep track of what matters 01/ Brand Brand & Buzz Monitoring: continuous monitoring of what is being said Scan online. Together with our partners we’ll keep track of what is happening around your brand. 02/ Brand We combine proprietary conversational analytics with industry-leading audience targeting data to maximize performance - and provide Monitoring contextual insight to define your strategy and boost results. We can offer a Social Monitor Dashboard that will help you keep on top 03/ Social of things. Respond 04/ Seeding 05/ Social Search
  • 12. Respond the right way 01/ Brand Scan Brandmonitoring insights are used to respond and interact with your audience. If needed we are able to provide resources to respond to what is happening online. 02/ Brand Monitoring We are able to answer on behalf of your brand, or react to what is being said online. Together we determine tone of voice. 03/ Social Respond 04/ Seeding 05/ Social Search