1. Fool's gold
The rise and fall
of mobile content companies
and the future ahead
@benjaminjoffe
|
CEO,
Plus
Eight
Star
BuzzCity
Developer
Garage
|
Singapore,
2010.11
11. For-‐Side
Story
• Market
cap
was
over
US$2B
– Acquisi2ons
worldwide
– Plunged
• Today:
US$110
million
(2010.11.24)
• From
ring
tones
to…
e-‐books?
12.
13. Tapulous
• 2009.12
$1M/month
• 2010.10
bought
by
Disney
(US$35M?)
• Downloaded
35
million
2mes
• Revenue
2010
$15
million?
14. Can
you
build
one
today?
• Early
entry
(before
iPhone
SDK)
• Bought
content
from
developer
• Concept
copy
from
DDR
• What
next?
15. ngmoco:)
• “Next
Genera2on
Mobile
Company”
– 12
million
users
– 50
million
downloads
• Funding
~US$45M
• Bought
by
DeNA
US$300
million
(+
100M?)
• Revenue?
16. Deal!
• KPCB
Holdings
(32.72%)
$98M
• Ins2tu2onal
Venture
Partners
(25.31%)
$76M
• Norwest
Venture
Partners
(13.46%)
$40M
• Neil
Young
(9.52%)
$28M
• Bob
Stevenson
(9.52%)
$28M
• Google
Ventures
(3.65%)
$11M
• Maples
Investments
(1.81%)
$5.4M
18. Who
buys
today?
• Japan
DeNA,
GREE:
x100M
in
the
bank
• Korea
Maybe
Nexon,
NC
Soo,
NHN?
• China
Tencent?
Others?
• US
Disney
• Others?
19. Issues
with
the
app
economy
• User
acquisi2on:
Media
/
App
Stores?
• Virality
&
Mobile
silos
• Reach
– 60
million
iPhones
– X
million
Android
phones
(app
store
fragmenta2on)
– 7+
million
iPads
by
end
2010,
30+
million
in
2011?
– How
about
low-‐end
phones?
• Defensibility:
IP
+
Game
mechanics?
20. Fools’
Gold?
• Global
developers
on
par
with
Silicon
Valley
• Race
to
the
borom
• Copycats
• Building
sustainable
cash
flow
28. More
about
“Innova2on
Arbitrage”
Thanks!
www.plus8star.com
benjamin@plus8star.com
benjaminjoffe
hrp://twirer.com/benjaminjoffe
www.linkedin.com/in/benjaminjoffe
www.slideshare.net/plus8star
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