1. surprisesurprise
a stage for small retail concepts to present themselves within a shop formula
enterprise
Surprise enterprise® A project by peter ‘t hoen
2. 'It all goes back to being a merchant,
really understanding how to
merchandise and not just buy brands.'
"Robert Burke, the fashion director of Bergdorf Goodman”
8. telephoneshop
Although giants
becoming even larger,
we are going to see
more powerful smaller
niches that will be
allowed to thrive
because of the
proliferation of
micro-niches
Surprise enterprise® A project by peter ‘t hoen
12. telephoneshop
Bottom up retail
becomes increasingly
popular, the pre-modern
form of retail like
marketplaces and
bazaars are growing in
numbers and scale
Surprise enterprise® A project by peter ‘t hoen
18. SURPRISE ENTERPRISE IS:
A department store where the
consumer is offered the exclusivity of the small temporally shops and the
mass convenience of an A+ location.
Surprise enterprise® A project by peter ‘t hoen
1
2
A department store that will function as a stage by giving
the gazelles of retail a temporary platform to venture and
present themselfs.
23. Platform
A flexible space that is open
24/7 were to communicate
the formula
Here people can act,
connect ,play and learn the
brand.
Surprise enterprise® A project by peter ‘t hoen
24. Permanent
Mobile Units
That raises the flexibility and
underlines its temporariness
Small shops that are local
and global who gets a
chance to venture for a short
period
Surprise enterprise® A project by peter ‘t hoen
