This document discusses Amadeus IT Group's efforts to promote sustainable social development through their travel technology and distribution networks. It outlines their strategy of using value chain surpluses to support underprivileged groups through various partnership projects focused on technology transfer, PC donations, training, and volunteer work. Examples of current projects in regions like South Africa, Croatia, and Egypt are provided. Selection criteria and results showing over 90 employees and 20 alliances involved in ongoing CSR initiatives are also summarized.

1. “Travel Further”
Travel Technology in Social
Development
Angelica Mkok
Amadeus IT Group
UNWTO Affiliate Members Seminar, Madrid
20 January, 2011
© 2008 Amadeus IT Group SA
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2. Promote sustainable development
Promote sustainable development
for underprivileged segments
for underprivileged segments
through tourism, distribution and technology,
through tourism, distribution and technology,
in the markets where Amadeus is present
in the markets where Amadeus is present
Economic use of value chain surpluses
© 2008 Amadeus IT Group SA
Sustainable social development rather than charity
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3. Tapping into Amadeus’ value chain
surpluses
high value assets for the CSR
beneficiary
© 2008 Amadeus IT Group SA
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4. Project Type Goal Cases: 2010
Alliances Resources & project - South Africa: National Dept
management Tourism
- Croatia: Ministry of
Education
- Spain: General Secretariat
for Tourism
- Egypt: Egyptian Technical
Colleges
- Buenos Aires, Ente de
Turismo
TECHNOLOGY SOCIAL * SMALL HOTELS
TRANSFER DEVELOPMENT AT DISTRIBUTION
GRASSROOTS Consejo Centroamericano
de Turismo
- Costa Rica, Nicaragua
South Africa National Dept
for Tourism
Andean Region: CODESPA
- Bolivia, Peru, Ecuador
PC Bank Computer donations South Africa, Ivory Coast,
Chile, Cuba
Training Professional skills in - Egypt
© 2008 Amadeus IT Group SA
travel reservation - South Africa
- Saudi Arabia
- Colombia
- Philippines
- Czech Republic
Volunteer Work Employee IT development, donation
participation in project and training
development
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5. The under-resourced hotels access the travel
agency network = points of sale
Travel buyers
Consumers/
General public
Local corporate travel
buyers
Travel agencies
Leisure travel agencies
CSR hotel beneficiaries Business travel agencies
Online travel agencies
Single-site agency
DISTRIBUTION
© 2008 Amadeus IT Group SA
BUSINESS
Provision of indirect
distribution
services
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6. A network of partners to develop projects
Technology Volunteer
Alliances PC Bank Training
transfer Work
 Customers  Beneficiaries  Donors:  Education  Amadeus’
Amadeus ACOs, centres employees
 Government  IT providers
TAs…
bodies  Government  External
 Government
 Government bodies volunteers
 Financial bodies
bodies
institutions  Infrastructure
 Funding
 Transport & providers
 International organisations
logistics
organisations
providers
© 2008 Amadeus IT Group SA
 Providers
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7. Project selection criteria
 Description of the project
 Social and economic impact at local
level
 Impact on Amadeus value chain
 Involved partners
 Additional resources required
 Strategic value for Amadeus at
local and global level
© 2008 Amadeus IT Group SA
travel.further@amadeus.com
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8. Amadeus CSR in figures
 + 90 people directly involved in the
development of CSR projects
 + 20 CSR alliances signed in 2
years of work
 16 ongoing Technology
Transfer projects
 51 ongoing PC Donation and
Education projects
 Amadeus Tourism Observatories in 12
© 2008 Amadeus IT Group SA
countries
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9. 9
Thank you!
© 2008 Amadeus IT Group SA