Pradeep Anand has been a keynote speaker at business workshops, conferences and meetings in North America, Speaking, educating and training have been integral to his consulting practice at Seeta Resources—helping CEOs and senior executives accelerate their firms’ revenue and margin growth. He serves on the Advisory Board of the University of Houston's College of Technology and the Houston Technology Center. He is a founder and trustee of the IIT Alumni of Greater Houston. Pradeep received his MBA from the University of Houston and his BS in Metallurgical Engineering from the Indian Institute of Technology (IIT), Bombay, India.

1. Pradeep Anand
Seeta Resources
pa@seeta.com; www.seeta.com; +1 281 797 0797

2. Vice President, Marketing, Landmark Graphics (Halliburton)
North American Operations, Baker CAC, Baker Hughes
Marketing/Business Development Manager, Sperry Sun, NL Industries
Oil & Gas – Baker Hughes, Baroid Corporation, Daniel Industries, Dresser Industries,
Dresser Oil Tools, Integrated Exploration Systems (Germany), Landmark Graphics, NL
Industries, Numar, OFS Portal, Photon, PGS Tigress, Praxis, Preng & Associates, Sperry
Sun, Object Reservoir (US Venture Partners), Volumetrix
Engineering/Manufacturing — Aggreko, AirXChangers, Astralloy, CompX, Continental
Carbon, Excell Minerals, Fabsco, Fort Lock, Gundle/SLT Environmental, Harsco
Corporation, Harsco Industrial, Harsco Infrastructure, Harsco Metals & Minerals, Harsco
Track Technologies, Hendrickson Trailer, IKG Industries, MultiServ, National Cabinet Lock,
Nutter Engineering, OnePoint, Patent Construction Systems, Patterson Kelley, Reed
Minerals, SGB, SteelPhalt, Waterloo Furniture Components
Technology — AMD, Sun Microsystems, Syntel, NobleTek, Metasolv, Avalon Imaging,
Scicom, Silicus, Laversab, Facet, ZResearch
Other — Fort Bend Independent School District, Kanaly Trust, American Sleep
© Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 2

3. © Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 3

4. Get and Keep
Customers
CUSTOMER:
REVENUE ADDITION
COST REDUCTION
ROC IMPROVEMENTS
Deliver Value Extract Value
Benefits
to for
Customers Features Stakeholders
Product Services
© Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 4

5. Take Advantage of
Market Activity
Improve Pricing
Effectiveness
Increase Increase
Revenue Market Share
P/E Ratio
Market Increase
X Enter
Value Earnings
Earnings New Markets
Reduce
Cost Introduce
New Products
© Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 5

6. High
Intent Ideal
Customer
High
Need
Budget
High
© Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 6

7. Types of competition
Direct
Indirect
Substitution
Adjacencies
Waste
Suppliers
Customers
Each is an opportunity
© Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 7

8. Yes
Unique You!
High
Value
Trust
High
© Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 8

9. Customers
Pick first
customers who
are closer to
death valley
Others don’t have
reasons to change
habits
Competition
Don’t wake up
800 pound gorillas
from their
slumber
Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 9

10. Positive
Differentiation Our Added Value
Value to the Alternative
+$
Our Negative
Reference Differentiation
Value Value
$
Cost of Alternatives/
Competition
$
Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 10

11. Goal is to
End Here
Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 11

12. Pradeep Anand; pa@seeta.com; www.seeta.com; +1 281 265 9301 12

13. Pradeep Anand
Seeta Resources
pa@seeta.com; www.seeta.com; +1 281 797 0797