1. Business Innovation Framework
Pilot Program
Supported by
Fife Council Economic Development

2. There is now an unprecedented
opportunity for businesses to
improve efficiency, generate
new revenue and transform
their business operations using
modern mobile & web
technologies

3. Enabled by:
1.4Bn Smartphones – in the
world today and 6Bn mobiles
Tablets - will be come the
primary computing device by
2016
Business Applications – now
accepted essential working
tools
Cloud Computing – making IT
infrastructure more affordable
and scalable

4. The average Smartphone has
more computing power than
NASA had during the Moon
Missions
You can do much more with a
Smartphone than play:

5. Functions can be combined to create powerful services
based on: Movement Tracking, Locations, Image
Recognition, Content Distribution

6. Social Media sites use user
information and Data Analysis to
generate revenue.
There is no reason that conventional
businesses cannot do the same – but
even more effectively!

7. Joining all of that up –
conventional businesses can use
modern technology and IT to
implement innovative new
business models.

8. Here are some Examples
Real Example – REALRIDER
Hypothetical Example 1 – Accounting Firm
Hypothetical Example 2 – Home Care Provider

9. Formerly a motorcycle safety
training video company
supplying video & information to
road safety organisations &
local authorities
Limited market – reaches
saturation quickly
But lots of knowledge and good
industry connections

10. Realised that there was an
opportunity to connect
motorcyclists (strong common
interest group) in a social
network environment.
Created a demonstrator &
generated direct commitments
from Manufacturers, Insurance
Companies, Accessories & After
Market parts manufacturers.

11. Created the
REALRIDER Service

12. REALRIDER Routes
Automatic route tracking using
Smartphone GPS. Capture points of
interest & hazards – location & image.
Generate advertising revenue.

13. The REALRIDER Garage
Share what bike you have, what you
used to have and what you want next! -
Rev if you like it! Consumer aspiration
Data Reports for motorcycle brands.

14. REALRIDER Safety
Smartphone application
tracks rider and detects
crash events using GPS
motion and tilt sensors
- alerts emergency
services automatically.
Automatic transmission
of incident
location, severity &
personal medical data.

15. Launched Feb2013 at London Motorcycle Trade Show
Mass e-mail sign up to over 600K users - 3 new registrations per
minute. Country launch requests from USA, Australia & Japan

16. Here are some Examples
Real Example – REALRIDER
Hypothetical Example 1 – Accounting Firm
Hypothetical Example 2 – Home Care Provider

17. Client saves up a whole
years worth of receipts and
posts them to their
Accountant
This is not the only Client
that has left it until 1 week
before year end!

18. Quick manual correction -
allocation to correct expense
category. Add mileage
calculation. Reconcile VAT.
Location/time/mileage.

19. Client Benefits
Easy expense claims & reports
Easy quarterly VAT calculation
Easy millage calculation
Principle Benefits
Productivity increases
Acquire more clients
Monthly subscription revenue
Secondary Benefits
SaaS to other Accountants –
UK, Worldwide (turn competitors
into customers)
In App advertising revenue
Third party product sales –
business travel insurance

20. Here are some Examples
Real Example – REALRIDER
Hypothetical Example 1 – Accounting Firm
Hypothetical Example 2 – Home Care Provider

21. With our ageing population its
not easy to ensure that
elderly people with diverse
needs get the full care and
attention that they need.
Care providers are under
intense pressure to provide
high quality care at home
within tight budgets.

24. Client Benefits
Standards of care
Principle Benefits
Time stamped photographic
evidence
On the job support and
training
Capture info & notes
Customer satisfaction
Secondary Benefits
SaaS to other Care
Providers
Data for analysis of care
provision & service design

25. Can Your Business Take
Advantage of this Opportunity?

26. We are looking for 3 Fife
businesses to participate in a
Pilot Program of Business
Innovation.
Participants will take part in a
series of Workshops to define
and test the feasibility of a
new Service – based on the
approaches presented here.

27. Participation will be subject to selection criteria based on
downstream ability and commitment to participate fully in the
Program. The outcome will be a blueprint for a new Service
implementation including:
New Service Overview – market opportunity, business
model, revenue potential and key functions & features
Feasibility Report – technical/commercial risk, implementation
recommendations & funding options

28. If you would like to participate in the
pilot or find out more please contact:
Joe Henry (Planys Cloud Ltd)
www.planyscloud.com
email: joe@planys.com
mobile: 07970578266