Over a billion people worldwide lack access to safe drinking water, and 3900 children die every day due to insufficient or unclean water supplies. This document argues that as a large international company, Carlsberg Group should make addressing this global water crisis a top priority above market objectives, and should rally consumers to support meaningful action on important issues like this through their brand. Choosing Carlsberg should symbolize standing for relevant international causes that can make a difference in people's lives.

1. Water for Beer
Wednesday, 21 July 2010

2. Wednesday, 21 July 2010

3. four million people a year die from smoking ‐‐
that's 11000 people every day.
Wednesday, 21 July 2010

4. four million people a year die from smoking ‐‐
that's 11000 people every day.
Es:mates range from about 50‐70 million killed
in Second World War
Wednesday, 21 July 2010

5. four million people a year die from smoking ‐‐
that's 11000 people every day.
Es:mates range from about 50‐70 million killed
in Second World War
It is es:mated that between 2‐5 million people
die per year from drugs In the whole world
Wednesday, 21 July 2010

6. four million people a year die from smoking ‐‐
that's 11000 people every day.
Es:mates range from about 50‐70 million killed
in Second World War
It is es:mated that between 2‐5 million people
die per year from drugs In the whole world
According to the World Health Organiza:on
about 3000 people die in crashes each day
worldwide.
Wednesday, 21 July 2010

7. Wednesday, 21 July 2010

8. MORE THAN A BILLION PEOPLE ACROSS
THE GLOBE DON’T HAVE ACCESS TO SAFE
WATER. EVERY DAY 3900 CHILDREN DIE AS
A RESULT OF INSUFFICIENT OR UNCLEAN
WATER SUPPLIES.
Wednesday, 21 July 2010

9. MORE THAN A BILLION PEOPLE ACROSS
THE GLOBE DON’T HAVE ACCESS TO SAFE
WATER. EVERY DAY 3900 CHILDREN DIE AS
A RESULT OF INSUFFICIENT OR UNCLEAN
WATER SUPPLIES.
This is the world’s main
cause of death
Wednesday, 21 July 2010

10. Wednesday, 21 July 2010

11. Wednesday, 21 July 2010

12. VS??
Wednesday, 21 July 2010

13. VS??
WOULD YOU SLEEP AT NIGHT IF YOU KNEW YOU COULD OPEN THOSE SMILES, AND
YOU DIDN’T?
Wednesday, 21 July 2010

14. Water for Beer
INSIGHT
In a world where billions of people die day aRer day due to inadequate access to
potable water, an internaTonal company, such as Carlsberg Group, must be able to
rally people into these global issues, and these maVers should be on the top of their
agenda even before their market objecTves.
Why account the difference, when we can make the difference?
Wednesday, 21 July 2010

15. For Your ASen:on!
Tiago Talone
Bruno Rio
Wednesday, 21 July 2010

16. … but remember:
We want consumers to believe that when choosing Carlsberg,
they are standing for a really relevant internaTonal cause.
Wednesday, 21 July 2010