A workshop and seminar about 'Hunch v Data' with the students of Hyper Island.

1. made with love and support

2. HUNCH v DATA
Part One: Beta - Alpha

3. NOTES
One minute to write down what you’ve observed this morning

4. EYES CLOSED, BREATH.
Close your eyes, take five deep breaths

5. PHONES AWAY.
Go for a twenty minute walk. Alone. Without your phone. Don’t stop. Just walk. Go.

6. HUNCH v DATA
Part Two

7. EYES CLOSED, BREATH.
Close your eyes, feet on the ground, take five deep breaths

8. NOTES
Two minutes to write down what you observed on your walk

9. HUNCH v DATA
Part Three: in-out

10. TALK IN OUT
Sit in your groups. Each of you talks VERY QUICKLY for one minute (timed) about your project,
the client, the brief, the concerns, the hopes, your team, your skills, your personal thoughts, etc

11. HUNCH v DATA
Part Four: Discussion

12. HUNCH
is instinct.
Gut.
Intuition.
Experience.
Knowledge
Sub-conscious

13. DATA
is statistics.
Information.
Surveys.
Analytics.
Analysis.

14. DATA
starts war?

15. HUNCH
Iraq never had nuclear weapons.

16. DATA
saves Astronauts?
Apollo 13
Commander, John W. Young
Command Module Pilot, John L. Swigert
Lunar Module Pilot, Charles M. Duke, Jr

17. HUNCH
the gut instinct, and quick reactions of the Astronauts helped save
their lives.

18. DATA
makes Formula One cars faster?

19. HUNCH
The car doesn’t go faster without a driver.

20. DATA
allows us to better craft inform our clients and their ROI?

21. HUNCH
Face-to-face discussions and understanding the audience helped to
shape this site.

22. DATA
makes for pretty graphics?

23. HUNCH
The individual interpretation of any data fuels the instinct.

24. WHAT IS THE
ANSWER STEVE?

25. HUNCH
DATA

27. REFERENCES
Richard Feynman - The Pleasure Of Finding Things Out
http://www.youtube.com/watch?v=Bgaw9qe7DEE
Damn Good Advice from George Lois
http://www.youtube.com/watch?v=A4s5E-xxwwY
Ken Robinson says schools kill creativity
http://www.ted.com/Sir Ken Robinson
David McCandless: The beauty of data visualization
http://www.ted.com/David McCandless
Tim Berners-Lee: The year open data went worldwide
http://www.ted.com/Tim Burners-Lee
Hans Rosling: The good news of the decade?
http://www.ted.com/Hans Rosling
http://www.bbc.co.uk/news/war data
“I always felt I understood women, which was good, because a lot of what I was
doing was instinct, especially in the beginning; we didn’t have any money for market research,”
Natalie Massenet, Founder & Exec-Chairman of Net-a-Porter
http://www.ft.com/Natalie Massenet
Gap in top tier education is failing a generation of leaders
http://www.ft.com/Educatio Failing