1. Eat to live and pay for a good
cause !
By team 26049 for the Crash Coarse on
Creativity at Stanford University
November 2012

2. Every single day we buy bread
What if 10 cents from the money we pay for a loaf of bread go for a
good cause?

3. What does bread mean to us?
Staple food
Cultural importance
Political importance
‚ Bread & Salt‘
Religious
importance
Educational
importance

4. Staple food
Bread is :
…eaten on a daily basis
…one of the most important
staple food

5. Cultural importance
Bread suits :
all human race irrespective of their different
cultural values.
Bread in our culture:
“Bread and Salt“ = Welcome! In Slavic cultures
Bread = $ in English-speaking countries

6. Political importance
“Bread and Salt“ Tradition -
a greeting ceremony
This is a symbol of great hospitality and
an expression of hope that the guest
will never know the pains of hunger.

7. Religious importance
The Lord's Prayer - "Give us this day our daily bread”
One of the elements of the Eucharist
Bread serves as a Holy communion with God

8. Educational importance
Bread can:
inspire students to
achieve their dreams

9. So why don´t we use this importance for a good
cause?
And this is how it works:
Follow us…..

10. Eat to live and pay for a good cause
We go and buy a loaf of bread The money we paid goes to the
for us seller
2€

11. Eat to live and pay for a good cause
The seller sets aside 10 cents of the The money goes to global charity
sale for a charity organisations
0,10 €
Money for
Charity 0,10 €
Cumpany profit
1,90 €

12. Eat to live and pay for a good cause
The global charity organisations destribute The national charity organisations
the money to national charity organisations distribute the money in a form of food
0,10 €

13. Eat to live and pay for a good cause
So,… this is how by buying a loaf of bread for
you, you are actually buying a loaf of bread for
another person.
Why would this work?

14. Eat to live and pay for a good cause
Incentive for you buy food for yourself
Incentive for you for buying expensive bread
a special meaning of the bread for you related to your culture,
religion, education, etc.,
Incentive for the seller: add value to his / her brand
Incentive for NGOs: constant money flows because
the daily human needs lead to us to buy
the product in question on a daily basis

15. Eat to live and pay for a good cause
Who wants to join us to make this idea come
true?
Team 26049 thanks you for watching this presentation