Earlier this month, I was asked to present as part of Colle+McVoy's new hire orientation program. For all new employees, we hold an hour long session to inform people about our roles and responsibilities. This deck offers up perspective on my role at the agency.

1. N E W H IR E OR I E N T A T I ON
C+M INTERACTIVE + INNOVATION
JULY 2011
© COLLE+MCVOY 2011

2. +ABOUT ME
+MY EXPERIENCE AT C+M
INTERACTIVE
+ INNOVATION
+PURPOSE OF MY ROLE
CRAIG PLADSON
+HOW I CAN HELP YOU

3. A B O U T ME

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6. i
DIRECTOR
NTERACTIVE
NNOVATION

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DIRECTOR
NTERACTIVE
NNOVATION
NFORM
NSPIRE
NITIATE
TERATE

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NFORM +
NSPIRE

9. + MAKING IDEAS HAPPEN
SCOTT BELSKY
+ 5 WAYS TECHNOLOGY IS DRIVING BRAND-TO-ONE RELATIONSHIPS
CRAIG PLADSON
+ FORMAL ROLLOUT OF MONTHLY HANDS-ON FEED IT SESSIONS
INTERNAL + EXTERNAL PRESENTERS
+ DOCUMENTARIES + THE SOCIAL WEB
HUNTER WEEKS

10. INTERACTIVE CAPABILITIES
+ STRATEGY + CREATIVE + TECHNOLOGY + MEDIA + ANALYTICS
Remarkable insights Beautifully designed solutions Technologists make The intersection Leveraging data to
yield clarity when allow for self-intuitive the impossible between art and make us smarter in
solving problems. experiences. possible. science. real time.
© COLLE+MCVOY 2011

11. + STRATEGY + CREATIVE + TECHNOLOGY + MEDIA + ANALYTICS
Remarkable insights Beautifully designed solutions Technologists make The intersection Leveraging data to
yield clarity when allow for self-intuitive the impossible between art and make us smarter in
solving problems. experiences. possible. science. real time.
+ RESEARCH + SITE MAPS + HTML / CSS + PLANNING + .COM
+ POSITIONING + WIREFRAMES + FLASH + BUYING + MOBILE
+ BRIEFS + CONTENT + .NET / PHP + SOCIAL + SOCIAL
+ PERSONAS + DESIGN + CMS + SEM
+ SCENARIOS + COPYWRITING + APPS + DISPLAY
+ TRENDS + SEO + API + ANALYTICS
© COLLE+MCVOY 2011

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NITIATE

16. i
TERATE

17. IN S AN I T Y IS D OING THE SAME
TH IN G O V E R AND OVER AGAIN A ND
E XPE C T I N G D IFFE RE NT RE SU LTS.
~ ALBERT EINSTEIN

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NVENTO RS

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N NOV ATIVE

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HOW CAN HELP YOU

22. + LEARN MORE ABOUT EMERGING MEDIA + TECHNOLOGY TRENDS.
+ BETTER UNDERSTAND THE AGENCY’S INTERACTIVE MARKETING SERVICES.
+ HOW TO INCORPORATE THESE INTO STRATEGIES + SOLUTIONS FOR CLIENTS.
+ SET YOUR DEPARTMENT UP WITH THE TOOLS YOU NEED TO LEARN.
+ EXPERIMENT AND CREATE COOL SHIT WE HAVEN’T DONE YET.