Marketing presentation. HCA 453

1. Social Media Outlook Adam Place & Kyle Miyasako

2. Types of social media Publishing Sharing Discussions Social Networks Micro Blogs Lifestreams Livecast Virtual Worlds Social Games MMO Cavazza, F. (n.d.). Social media landscape. Retrieved from http:// www.fredcavazza.net/2008/06/09/social-media-landscape/

3. Facebook -50 billion minutes per month -200 million users log on every day - Average 130 friends per person Par, Ben. (2010, December 13). The world’s facebook relationships visualized. Retrieved from http://mashable.com/2010/12/13/facebook-members-visualization/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29 TRUSTe.(2010). Pros and cons of some. [Pdf].

4. Twitter and other SoMe Twitter Blogs Others

5. Groundswell A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions (Groundswell, p.9). Massachusetts General hospital provided a blog for patients to let them post status updates to family members (Groundswell, p.155).

6. Hospitals Using SoMe Hospitals are building social media sites communicate internet Used to Educate people about the hospital and hospital issues. In 2010, 870 hospitals have over 2,260 social media sites. Example: One Texas hospital used social media to educate people on the new EHR (“Texas hospital systems”). More hospitals creating positions specifically to manage social media. (2010, November 8). Retrieved from http://www.ihealthbeat.org/articles/2010/11/8/more-hospitals-creating-positions-specifically-to-manage-social-media.aspx Texas hospital system uses social media tools to publicize ehr system . (2010, November 2). Retrieved from http://www.ihealthbeat.org/articles/2010/11/2/texas-hospital-system-uses-social-media-tools-to-publicize-ehr-system.aspx

7. ROI / ROO Return on Investment (ROI)- A way to measure success of an advertising campaign taking into account things like the amount increase in revenue after the implementation of the new ad campaign. This measurement is more monetary based and can be measured by monetary gain or loss (Shaw, 2010). Return on Outcome (ROO)- This is based on more positive attitudes towards the campaign rather than monetary change. Just because someone didn’t buy your product doesn’t mean this didn’t have an impact. This measures things such as the number of hits on a website (Dowden). GiennaShaw, for HealthLeaders Media, January 27, 2010 Dowden Custom Media, “The move to measure”

8. Pros of SoMe Social medias are fairly inexpensive. Through social medias you can conduct polls Target demographics and audiences Connect with your audience in a friendlier informal manner. Widely used by the public TRUSTe.(2010). Pros and cons of some. [Pdf].

9. Cons of SoMe Ignore your message Bad images can follow you forever ROI is hard to calculate Easy to lose control over your message Time consuming

10. Bringing People Together Recommendations Target audience Search social medias Consider all sides Make a choice, work on it.