My slides from my Library 2.011 conference presentation on foursquare and libraries.

1. SO I’VE CHECKED IN …
NOW WHAT?
foursquare and Libraries
By: Philip Whitford

2. foursquare and Libraries
Presenter: Philip Whitford
MLISc Student – University of Hawaii, Manoa
Follow Me:
@pkwhitford
E-mail Me:
pkwhitford@gmail.com

3. What We Will Cover Today
1. Introduction
2. foursquare at the user level
3. Best practices for your campaign
4. Establishing your library’s presence
5. Engaging with your patrons
6. Questions/Answers

4. WHAT IS FOURSQUARE…
A quick introduction

5. What is foursquare?
“Foursquare is a way of
making cities more
accessible”
- Part Game/Part Social
Media

6. foursquare user base:
10 Million Users
1 Billion Check Ins

7. foursquare user base:
900,000,000
800,000,000
700,000,000
600,000,000
500,000,000
400,000,000
300,000,000
200,000,000
100,000,000
0
Facebook Twitter foursquare

8. THE LEVEL OF THE USER
A walk through

9. The User Level

10. The User Level

11. The User Level

12. The User Level

13. The User Level

14. BEST PRACTICES
Integrating foursquare into your social media campaign

15. Best Practices
“Digital Librarianship 5 Steps:
& Social Media: the
1. Listening
Digital Library as
Conversation 2. Participating
Facilitator” 3. Transparency
By: Robert Schrier 4. Policy
D-Lib Magazine 5. Planning
July August 2011

16. Listening:

17. Listening:

18. Listening:

19. Participation:

20. Transparency:

21. Policy:
• Where you want your campaign to go
• How to evaluate your campaign
• How to communicate successes

22. Planning:
• Time
• Resources

23. Planning:
Portland State University Library’s Website - http://library.pdx.edu/

24. VENUES
Claiming your Library

25. Claiming your library
• This can be done by phone or mail
• foursquare will not know your name
• Make your request early in the
week/morning
• Call the number attached to your page

26. Claiming your library

27. Claiming your library

28. Claiming your library

29. Claiming your library

30. Claiming your library

31. Editing your library’s page

32. Editing Your Library’s Page

33. Editing Your Library’s Page

34. BRANDS ON FOURSQUARE
Friending v. Following

35. Branding Your Library

36. Branding Your Library

37. Establishing your library as a brand

38. Branding Your Library

39. Branding Your Library

40. Branding Your Library

41. List ideas:
• Displays around campus/town
• Promoting guided tours
• Historic walking tours
• Parks
• Architecture
• Locations featured by local authors
• Connecting restaurants to cookbooks

42. Rewarding Patrons:

44. So I’ve Checked In … Now What?
foursquare and Libraries
Presenter: Philip Whitford
MLISc Student – University of Hawaii, Manoa
Follow Me:
@pkwhitford
E-mail Me:
pkwhitford@gmail.com