1. Creative Process
in Advertising

2. What is (daily) creativity?
✤ Creativity is inventing, experimenting, growing,
taking risks, breaking rules, making mistakes,
and having fun.Mary Lou Cook
✤ There are two ways of being creative. One can
sing and dance. Or one can create an environment
in which singers and dancers flourish.Warren G.
Bennis
✤ I'm always thinking about creating. My future
starts when I wake up every morning. Every day I
find something creative to do with my life.Miles
Davis

3. What is a process?
✤ a method or event that results in a
transformation in a physical or
biological object, a substance or an
organism

4. Daily Creativity.

5. Creative Process in Advertising

7. Creative Process in Advertising

8. Creative Illustrated Process

9. Creative Process Illustrated

10. Creative in Adv (Mario Pricken)
✤ Art Based/ Visual Minded.
Playing with Words.
Comparative. Mixing and
Matching. Exaggeration.
Provocation. Literal. Metaphor
and Analogy. Storytelling.
Parodies

11. Creative in Adv (Mario Pricken)

12. Tugas :
Carilah contoh-contoh iklan sesuai apa yang disampaikan dalam buku Creative in
Advertising (Mario Pricken) .