This presentation looks at one of the Channels used by the Open University to reach students and the wider world. After only 2 years of The Open University in iTunes U we can demonstrate some pretty cool impact for the mix of free a/v materials that we have released. And now we are working hard on mobile apps and even our own private site - just for our own students... this is allowing us to do some interesting rethinking ...
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
The Open University in iTunes U - Learning in an Open World
1. Channel Thinking: iTunes U
June 2010
http://projects.kmi.open.ac.uk/itunesu/
Peter Scott
Director,
Knowledge Media Institute,
The Open University, UK.
1
Monday, 21 June 2010
2. Channels galore
Lots of universities have sites in YouTube:
See eg. http://delicious.com/psychemedia/youtube+uk+hei
New EDU space.
- but a good idea to get one click further away from the
skateboarding dog.
Last year: 600+ Universities in iTunes U. in 18 countries
Many, many pages with embedded video...
In the OU we tend to think very hard about the channels we use to
our folks...
2
Monday, 21 June 2010
3. Back end support for media
thence to other platforms
Get the
metadata right!
3
Monday, 21 June 2010
4. What Channels do you use to reach your students?
With rich / AV content?
You keep your content in
iTunes U. ? one place and then...
YouTube
Miro ...
your VLE?
the Web?
A wealth of online
and ‘open
resources’
… they still go to lectures?
You are kidding, right?!
Monday, 21 June 2010
7. • The iTunes music store,
open +6 years & sold +6 Billion songs
• Many Millions of credit card accounts
• Powerful mobile synch
• iTunes U. open -2007
June 2008 UKOU + 2 …
Oct 2008 Oxbridge {OU @ 1M downloads}
Jan 2009 Europe {OU @ 2.5M downloads}
Some neat innovations coming along...
7
Monday, 21 June 2010
9. Open University on iTunes U
As 14th June 2010
• 19,727,000 downloads
• over 2,010,800 visitors downloaded files
• currently averaging* 268,000 public downloads a week (*4 week ave)
• around 90% of visitors from outside the United Kingdom
• 1 in 15 downloaders go on to visit the OU website
• public site has 312 albums; 145 current courses represented
(1,225 audio, 1,492 video)
• just opened ‘private’ OU student only site
• currently delivering an average of 0.33 TB of data a week via Amazon S3,
with a further estimate of 2 – 3 TB delivered via Akamai.
Open University on iTunes U was launched on 3rd June 2008
June 2010
Monday, 21 June 2010
10. The Open University on iTunes U
Geographical breakdown of downloads
3 June 2008 - 4 Jan 2010
Rest of the World
4,412,591 United States
4,419,234
United Kingdom
Italy
139,239
1,442,523
Spain
161,459
Netherlands
Canada
181,251 609,219
France
254,916
Japan
247,075
Australia
375,753 Germany
400,040
All downloads external to The Open University’s intranet
Monday, 21 June 2010
11. The Open University on iTunes U
Geographical breakdown of downloads
3 June 2008 - 4 Jan 2010
Rest of the World United States
36% 35%
Europe (less UK) United Kingdom
17% 11%
All downloads external to The Open University’s intranet
Monday, 21 June 2010
12. Monday, 21 June 2010
0
100,000
200,000
300,000
400,000
500,000
31 May 600,000
14 Jun
28 Jun
12 Jul
26 Jul
9 Aug
23 Aug
6 Sep
20 Sep
4 Oct
18 Oct
1 Nov
15 Nov
29 Nov
13 Dec
Downloads + Previews
27 Dec
10 Jan
24 Jan
7 Feb
21 Feb
7 Mar
21 Mar
4 Apr
Downloads
18 Apr
Weekly downloads
2 May
16 May
Open University on iTunes U
30 May
13 Jun
(includes comparison with University of Oxford)
27 Jun
11 Jul
25 Jul
8 Aug
Oxford Downloads *
22 Aug
5 Sep
19 Sep
3 Oct
17 Oct
31 Oct
14 Nov
28 Nov
12 Dec
26 Dec
9 Jan
18. New energy in ‘mobile learning thinking
iPod, iPhone, iPad
✴ McGraw-Hill's CEO Terry McGraw “... we
have 95% of all our materials that are in
e-book format ... so now with the tablet
you're going to open up the higher
education market, the professional
market"
✴ Apple sold 2M in the first 59 days...
Great energy into new device thinking...
✴ Last week 5 billion downloads from App
store with 1 billion US paid to
‘developers’
✴ Wolfram: “...earned more from sale of
“the elements for iPad in the first DAY
than from the past 5 years of Google
Ads on periodictable.com”
✴ Come on Android... skates on please! June 2010
18
Monday, 21 June 2010
19. New things in 2010
✴ Great opportunity to rethink
learning channels
✴ Back end of powerful systems
to support multiple channel
opportunities
✴ Mobile used to suck...
but now !!?! Wow.
19
Monday, 21 June 2010
