SMX Social Media Automation
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The presentation that I did for SMX Social in Las Vegas
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SMX Social Media Automation
- 1. SOCIAL MEDIA SOCIAL MEDIA AUTOMATE OR NOT AUTOMATE OR NOT
- 2. PATRICK MCKEOWN As the Search and Social Strategist within and head of Digital Marketing at Navantis, Patrick brings over 15 years’ experience in Web and Online Reputation Management, Search Engine Optimization, Interactive Marketing and Social Media Marketing. A guru in making the complicated simple, Patrick is renowned for his common-sense and practical approach to translating the best search and social media technologies into business solutions that solve problems for his clients as well as internally at Navantis. Fluent in how to leverage Twitter, Facebook, LinkedIn, Google and other Social Media engines, Patrick helps clients sort through the clutter and build strategies that drive business results. patrick@pjmstudios.com @pjmckeown linkedin.com/in/patrickmckeown
- 4. SCHEDULING • Scheduling is setting a pre written post/msg to go out at a specific time. RT @pjmckeown Social Media scheduling, is not automation! #smx #22B
- 5. AUTOMATION • Automation is triggering something based on something else.
- 7. WHY AUTOMATE • Social Signals are GREAT for SEO • Can automate to a TON of social sharing sites quickly • Reach multiple audiences in multiple places quickly and easily • Can set up “friends/coworkers” to automate on your behalf too! • There is no replacement for AUTHENTIC social signals RT @pjmckeown Quick and Easy is NOT a replacement for Genuine and Authentic #smx #22B
- 9. WHEN TO AUTOMATE • Automate when you own the source or know the owner. • Automate when you need to get a message out to many places with little effort. • Automate to channels that are slower and you are wanting to have “some” presence on. Autopost messages from one platform to another. (ONLY if you will engage when necessary). RT @pjmckeown If Social Media automation was that easy, everyone would do it! It’s not a silver bullet #smx #22B
- 11. WHAT TO AUTOMATE • Automate OWNED blog postings. • Automate your OWNED messages from one platform to another. ie: Twitter photo automatically also posted to Facebook. • Make sure the context and posting styles are appropriate for that channel. (hashtags on Twitter, not yet on Facebook) RT @pjmckeown Don’t join a social platform if you are not able to engage! #smx #22B
- 12. WHAT NOT TO AUTOMATE
- 13. WHAT NOT TO AUTOMATE • Never auto respond! Except when… • Don’t automate anything that could potentially become controversial. Current news can become a social nightmare in seconds! • Don’t automate items that you do not own. This WILL come back to bite you! • Responses should be from real people in real time! RT @pjmckeown Social Media responses should be from real people, not robots! #smx #22B
- 15. WHAT’S THE POINT? • Scheduling means you reach your audience at the right time! • Control your sources! • Take responsibility! • Engagement is the key! • Automation is NOT set it and forget it! RT @pjmckeown Social Media Automation is NOT set it and forget it! Engagement is Key!! #smx #22B
- 17. TOOLS • OnlyWire.com • Triberr.com • Tweriod.com • IFTTT.com • Bufferapp.com
- 18. TOOLS, ONLYWIRE.COM • If using WordPress, install the plugin! • If you’re a dev, utilize the API • Start slowly!
- 19. TOOLS, TRIBERR • Great tool for bloggers • Tribes “should” be made up of like minded individuals. • Your tribes an post your blog postings to Twitter quickly and easily. • Automated in that you set your RSS feed to your Triberr account. • Posts can then go to all of your tribes followers across their Twitter network, reaching a broader audience.
- 20. TOOLS, TWERIOD • Tweriod is a basic and simple yet invaluable tool. When are my followers online, and when do I get the best engagement? • With Tweriod I see that the bulk of my followers are online between 7am and 3pm (Don’t any of you have jobs?) • If you want to reach your followers, post when they are online and active! RT @pjmckeown If you want to reach your followers, post when they are online and active! #smx #22B
- 21. TOOLS, IFTTT.COM (IF THIS, THEN THAT) • Utilize IFTTT.com to automatically take an action based on another action. • When a blog post goes live, Tweet it, Facebook it, add it to StumbleUpon, Delicious have family, coworkers, friends do the same thing for you. • You can link accounts like LinkedIn, Twitter, StumbleUpon, etc…
- 22. TOOLS, BUFFERAPP.COM • Set a schedule, use Tweriod to determine best posting times. • Tie LinkedIn, Facebook, and Twitter to schedules • Utilize the Buffer Browser Plugins!!!! • Attach IFTTT.com to Bufferapp • Always be aware of what’s in your buffer! RT @pjmckeown Use Tweriod to determine the best time to tweet to your audience! #smx #22B
- 23. TAKE AWAY • Don’t rely on tools! They will go away! • Engage with your audience! • Avoid autoreplying! • Be authentic, real people speak to real people! RT @pjmckeown Don’t rely on social automation tools! They will eventually go away! #smx #22B
- 24. CONTACT ME Patrick McKeown patrick@pjmstudios.com Twitter: @pjmckeown linkedin.com/in/patrickmckeown
Hinweis der Redaktion
- High level bioA bit of historyDoing this for 20 yearsMuch Music, Microsoft, Sony, HP, City TVAdd me to LinkedIn today
- A lot of people go on and on about their scheduling features and how great they are that they have tweets scheduled to go out. 1. Most believe that is automation, 2. they probably haven’t done any research as to when the best time of day is to schedule their tweets to go out! So lets start off by stating first of all that automation and scheduling are two different things!
- Scheduling is developing a post and setting a specific time for it to launch at, whether that be a blog post, or a twitter message. Scheduling is important as you can engage a broader audience if you post things at the right time.
- For instance, posting messages to a Facebook fan page, and then automatically posting that same message to google + or LinkedIn, or when I update my blog with a new post I am able to then have it automatically notify my Twitter followers that there is a new blog post. Or one that I use quite often, when I really like an article that I have read on Google Reader, I star that article. When I do that, I automatically add those articles to my Buffer to go out at specific times, 2 times per day. When I post to my blog, automatically post to twitter, stumbleupon, etc…
- So why would you want to automate?
- Use this slide to highlight statistics/important numbers or percentages.
- So let’s start with a quick statement
- Remember, if it was that easy, everyone would do it! Automation is NOT a silver bullet!
- So let’s start with a quick statement
- Use this slide to highlight statistics/important numbers or percentages.
- What not to automate!
- Don’t autorespond things like “thanks for the follow”, but if you are not open, or away, or something you may want to autorespond to DM’s to let people who message you know?You can buffer items from respected authors and blogs, but be careful what you automate.
- So we talk about all of this and the automation, but what is the point of all of this?
- Use this slide to highlight statistics/important numbers or percentages.
- So now we get to the fun stuff… The tools.
- I could be here for hours just talking about tools, but I have decided to focus on the 5 that I use most. There are a million tools out there and always new ones popping up. But here is a high level that show some of the tools that I use.
- Start Slowly, the more channels that are out there “broadcasting” your message, the more channels you need to be paying attention to. Are you prepared for whats to come?
- My favorite tool of all!Now if you are on a budget a great way to get some automation taking place is to utilize IFTTT.comWhen I first pitched to speak at SMX, this was going to be one of my primary focuses, but due to Twitter limiting what Devs can do, ifttt.com is not “quite” as useful as it wasGet friends/coworkers to automate your posts: (especially if they don’t know better)
- My favorite tool of all!Now if you are on a budget a great way to get some automation taking place is to utilize IFTTT.comWhen I first pitched to speak at SMX, this was going to be one of my primary focuses, but due to Twitter limiting what Devs can do, ifttt.com is not “quite” as useful as it wasGet friends/coworkers to automate your posts: (especially if they don’t know better)
- My favorite tool of all!Now if you are on a budget a great way to get some automation taking place is to utilize IFTTT.comWhen I first pitched to speak at SMX, this was going to be one of my primary focuses, but due to Twitter limiting what Devs can do, ifttt.com is not “quite” as useful as it wasGet friends/coworkers to automate your posts: (especially if they don’t know better)
- Use this slide to highlight statistics/important numbers or percentages.
- Talk about the fact that we used to start with Twitter on IFTTT.com and now we cannot.
- High level bioA bit of historyDoing this for 20 yearsMuch Music, Microsoft, Sony, HP, City TVAdd me to LinkedIn today