IDC Retail Insights, a worldwide advisory services and market research firm, assists retail industry executives, and vendors serving retailers, to achieve competitive differentiation and market success through business-driven technology investments. Our fact-based research and merchant-centric strategies enable better offerings from vendors and more effective technology investment by retailers.

1. 2010
Global Retail IT Advisor

2. Global Retail IT Advisor
2010
I
DC is the premier global market intelligence
Timely Solutions
and advisory firm in the information tech-
nology and communication industries.
Global Retail IT Advisor is designed to save you time and
Over its 46 year history, IDC has developed
get you answers when you need them, by enabling you
precise methodologies for collecting, organizing,
to answer questions that define your organization’s IT
and analyzing information that helps profession-
strategies and objectives.
als in a diverse set of industries make better
> How do we align IT strategies with overall market
technology investment decisions. With over
directions and trends?
1,000 analysts with coverage in more than 110
> Who are the market leaders?
countries, IDC’s breadth of geographic and
> Where does each supplier rank and which is the best
technology coverage is unmatched. With more strategic partner for my organization?
than 10% of those analysts dedicated to specific > What are the emerging technologies? Which technologies
industry segments, the research and advice is are available now? Which are becoming obsolete?
delivered in a relevant business context. > How do we separate the hype from the reality when
analyzing the latest IT trends and best practices?
Thousands of business executives rely on Global
> How do we save money on our IT investments?
Retail IT Advisor’s service to shorten decision
> How do we ensure competitive pricing from our IT
cycle times, manage costs, improve delivery,
hardware suppliers throughout the course of our contracts?
and mitigate risk. Company profiles, technology
> How can companies better use information to speed and
forecasts, market trends, and competitive and improve decision making? How can information technology
international market analyses are critical to be used to improve the performance and minimize risk
helping you stay apprised of the marketplace. in the areas of supply, demand, product, and operations
Many decision makers rely on this service for management?
strategic IT planning support and technology > What are the implications on information management
buyer validation as well as technology buyer road stemming from efforts to be more globally integrated?
What are the best organizational models? How can
maps and product insights. Global Retail IT companies optimize their application portfolio?
Advisor is designed for our Retail client base > What will the impact of emerging technologies like sensor
whose needs vary across a broad range of networks and cloud computing be on future investment?
technology areas and business disciplines. How do these technologies align with emergent business
models? How can a company take advantage faster than
their competition?
A Personal Partnership
We provide you a personable, responsive, and rich
experience when addressing your IT research needs.
With Global Retail IT Advisor, you are assured of getting
the utmost attention. Our one-on-one service approach
provides you with a single point of contact, a dedicated
Analyst-Account Manager. This professional:
> Works closely with your organization to proactively
service your needs
> Ensures smooth delivery of relevant information on
technologies, IT suppliers, products and markets
> Partners with you to fully understand your unique
information requirements
> Saves you time and maximizes your relationship with IDC
Page 2 | WWW.IDC.COM

3. IT DECISION LIFECYCLE
STRATEGIC PLANNING TACTICAL EXECUTION
Identify IT Research Product RFP Vendor Purchase Implement Verify &
Fit for L.O.B. & Suppliers Selection Assess Value
Emerging Market review Vendor validation IDC price IDC research IDC surveys
market and forecasts benchmarks:
Alignment Analyst calls White papers
SmartIndex
Tech-research Analyst calls and support
Consulting
visits Online tools
IDC insights Market research
Planning support and insights Lease vs. Buy
tools
Supplier and
product overviews
Global Retail IT Advisor: Case Studies
COMPANY: FORTUNE 500 RETAIL COMPANY COMPANY: MAJOR APPAREL RETAILER
OBJECTIVE: To evaluate merits of RFID and sensor-based OBJECTIVE: To create a process for determining ROI on
networks. IT investments.
PROJECT: IDC provided analysis of the market, vendor validation, PROJECT: IDC performed custom project to build ROI Calculator
and technology. based on industry best practices and accompanying guide book
RESULT: Client understood impact of new technology on time for repeating the process across the organization.
to market, supply chain management, cost management benefit, RESULTS: Client can quantify ROI on IT Investments, demonstrate
and improved accountability and tracking for safety and time the value of IT spend back to the business, and can better justify
through production. future projects.
COMPANY: FORTUNE 500 RETAIL COMPANY COMPANY: FORTUNE 500 RETAIL COMPANY
OBJECTIVE: To investigate private label PLM software solution. OBJECTIVE: To assess the levels of hardware and software
PROJECT: IDC reviewed vendor qualifications and provided technologies deployed by major retailers as part of their in-store,
guidance on several previously identified suppliers as well as back office and central store support IT operations .
several new suppliers. PROJECT: IDC performed custom project to benchmark retailer IT
RESULT: Client identified vendors that did not match criteria, spend against a set of best in class retailer peers.
thereby reducing risk of improper selection, reduced time to short RESULTS: Retailer identified areas for deployment and prioritized
list and ultimately time to selection. IT spend.
COMPANY: FORTUNE 500 RETAIL COMPANY COMPANY: FORTUNE 500 RETAIL COMPANY
OBJECTIVE: To update CIO’s direct staff on IDC's perspect ive OBJECTIVE: To evaluate potential opportunity for innovative
on the Datacenter of the Future. technology not currently sold or serviced in retail.
PROJECT: IDC staff presented onsite at the CIO's monthly staff PROJECT: IDC leveraged deep knowledge of technologies from
meeting on the subject. other vertical industries and presented research on market size,
RESULT: CIO and senior staff came away with a stronger opportunity, buyer behavior including the propensity to purchase
understanding of the industry direction relative to virtualization, from a retail channel.
security, and cloud computing. The research presented RESULTS: Client received fact-based data fresh from the field and
validated the organization's strategic direction. expert advice for a head start on evaluating a new, potentially
lucrative opportunity.
Page 3 | WWW.IDC.COM

4. IDC IS TRULY GLOBAL AND LOCAL
Global Retail
IT Advisor
The Global Retail IT Advisor service provides United States/WW Research
a steady stream of in-depth technology and
Retail Insights Research
market analysis by giving you access to
Retail IT Infrastructure Strategies
more than 300 views into the IT industry. Retail IT Infrastructure Strategies support the needs of retail IT
These research content areas are listed in executives and focus on ensuring the stability and scalability of
the retail enterprise technology model. Technologies include
detail on the following pages. SOA, business intelligence, and enterprise managed networking.
▪ Running IT Like a Business
▪ IT Architecture
▪ Emerging capabilities - ie. Cloud Computing and Unified
Communications
▪ Outsourcing
Worldwide ▪ Communications and Networking
Research Perspective ▪ IT security
Retail Store, Channel, and Consumer Strategies
Retail Store, Channel, and Consumer Strategies support the needs
of store operations, retail leaders and IT executives responsible
for supporting the customer selling process.
Store and cross-channel technologies include:
▪ Customer facing technologies - digital signage, kiosks,
shopping assistants, etc...)
▪ E-commerce
Regional Overview ▪ Store systems
and Coordination ▪ Mobile technology
▪ Customer loyalty
Retail Supply Chain, Demand Planning, and
Merchandising Strategies
Retail Supply Chain, Demand Planning and Merchandising
Strategies support the needs of senior merchandising and supply
retail IT executives responsible for ensuring the success of
products from source to shelf. Technologies include enterprise
Local Expertise merchandising and planning solutions.
In-Country Research ▪ Supply Chain Strategies
▪ Demand intelligence
▪ ERP and Merchandising Strategies
▪ Product Life-Cycle Strategies
▪ RFID, Traceability and Sensor Networks
▪ Sustainability
Page 4 | WWW.IDC.COM

5. WORLDWIDE COVERAGE
Executive Topics: Consumer and Mobile Technologies
▪ IT Strategies ▪ Connected Home
▪ Worldwide Retail IT Spending Guide ▪ Consumer Broadband and Mobile Services
▪ Industry Insights: IT Executive Strategies ▪ Consumer Markets: Gaming
▪ Consumer Markets: Video
Business Services ▪ Consumer Multiplay Services
▪ Business Consulting Services ▪ ConsumerScape 360
▪ Contact Center Services ▪ Mobile Device Technology and Trends
▪ Governance, Risk and Compliance Infrastructure ▪ Mobile Enterprise Device Solutions
▪ HR, Talent and Learning Strategies and Services ▪ Mobile Green: Strategies for Mobile Phone Sustainability
▪ North America Selling Services Consulting in an Economic ▪ Redefining Mobile Computing 2009: An Analysis of the
Downturn Market for the Mobile Internet Device
▪ Worldwide BPO Services
Electronic Manufacturing
Channels ▪ Worldwide Electronics Manufacturing Services Forecaster
▪ Channel Data Management Landscape 2008
▪ Infrastructure Channels and Alliances Infrastructure Software
▪ Software Channels ▪ Application Transaction and Service Management 2009
▪ Software Solutions Alliance Leadership Council ▪ Enterprise System Management Software
▪ Enterprise Virtualization Software
Components and Peripherals ▪ Governance, Risk and Compliance Infrastructure
▪ Digital Capture Devices ▪ Mobile Enterprise Software
▪ Digital Capture Devices for Image Content Solutions ▪ Operating Environments
▪ Document Intensive Business Processes and Scanning 2008 ▪ PC, Device and IT Service Management Software
▪ Feeling the Data: Worldwide Mobile Phone Touch Screen ▪ Security Products
Analysis 2009 ▪ Storage Software
▪ Hardcopy Peripherals: Overview
▪ Hardcopy Peripherals: Production and Large Format Markets IT Market Overview and Perspectives
▪ Hardcopy Peripherals: Software and Services ▪ Benefits Administration in Turbulent Times: U.S. Buying
▪ Hardcopy Peripherals: User and Channel Data Behavior and Intentions 2009
▪ Redefining Mobile Computing 2009: An Analysis of the ▪ Cloud Services: Global Overview
Market for the Mobile Internet Device ▪ Corporate eDiscovery 2010: Technology Maturity, Best
▪ United States Digital Camera and Camcorder Accessory Practices and Investment Priorities
Study 2009 ▪ Data Privacy in the Enterprise 2.0 World 2010
▪ United States Digital Camera and Camcorder Accessory ▪ Deduplication 2009: An End User Benchmark on Adoption
Study 2010 and Value Metrics
▪ United States Hardcopy Device Usage Trends ▪ Digital Marketplace and New Media Watch
▪ Digital Marketplace: Media and Advertising
Computer Systems ▪ eWaste and Environmental Opportunities
▪ Enterprise Servers: Technology Markets ▪ Global Sourcing Strategies
▪ High-Performance Computing Cluster Interconnects Market: ▪ IT Executive Strategies
Forecast and Products 2009 ▪ Search and Discovery Technologies
▪ High-Performance Computing Workloads: Forecast and ▪ Storage, Servers, and Networking: Infrastructure For The Next
Applications 2009 Generation of Media 2009
▪ Mainframe Directions: Today’s Workloads and Future Outlook
▪ Personal Computing IT Services
▪ Personal Storage Devices and Systems ▪ Data Privacy: Converged IT and Management Issues 2008
▪ Security Appliances and Virtualization 2009: What’s Really ▪ Demystifying Security as a Service 2009
Going On? ▪ Managed Security Services 2009: Maximizing the Service
▪ Servers in the Cloud: Vendor Opportunities and Market Provider Opportunity
Impacts 2009 ▪ Worldwide Services Contracts Analysis: BPO Full Package
▪ Storage Mechanisms: Solid State Drives ▪ Application Outsourcing Services
▪ Storage Utilization in Commercial PCs 2009 ▪ Financial Services Security
▪ Technical Computing ▪ Global Sourcing Strategies
▪ Technology Financial Strategies ▪ IT Consulting and Systems Integration Strategies
▪ Technology Valuation Services: x86 Based PCs and Servers ▪ IT Education and Certification
▪ Technology Valuation Services:Servers ▪ IT Outsourcing and Utility Services
▪ North America Selling Services Consulting in an Economic
Downturn
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6. WORLDWIDE COVERAGE
▪ Security Services Software Application Development
▪ Worldwide Services and Deployment
▪ North America Market Perceptions of Services Firms 2009
▪ Application Development and Deployment and Cloud Services
▪ North America Market Perceptions of Services Firms 2009
▪ Application Development and Deployment Overview
▪ SaaS and Cloud Services
▪ Application Development Software
▪ SOA and Cloud Services: The Professional Services
▪ Application Life-Cycle Management
Opportunity
▪ Business Process Management and Middleware
IT Support and Integration ▪ Database Management and Data Integration Software
▪ IT Consulting and Systems Integration Strategies ▪ SaaS and Cloud Services
▪ IT Outsourcing and Utility Services ▪ Software Overview
▪ Network Lifecycle Services ▪ Software Pricing and Licensing
▪ SOA and Cloud Services: The Professional Services Storage
Opportunity
▪ Datacenter Trends and Strategies
▪ Software and Hardware Support Services
▪ Enterprise Servers: Technology Markets
▪ Storage and Data Management Services
▪ Hard Disk Drive Components
Networking ▪ Storage Adoption and Opportunities in Telecommunications
▪ Business Network Services 2008
▪ Consumer Broadband and Mobile Services ▪ Storage Adoption and Opportunities in Telecommunications
▪ Datacenter Networks 2009
▪ Enterprise Collaboration and Social Solutions ▪ Storage Mechanisms: Disk
▪ Enterprise Communications Infrastructure ▪ Storage Mechanisms: Solid State Drives
▪ Hosting Infrastructure Services ▪ Storage Mechanisms: Tape
▪ Managed Network Services ▪ Storage Software
▪ Mobile Enterprise Network Services ▪ Storage Solutions: Disk-Based Data Protection, Continuity and
▪ Monitoring the Network Surveillance Value Chain 2009 Recovery
▪ NGN Operations ▪ Storage Solutions: File-based Storage
▪ Technology Valuation Services: Networking and IP Telephony ▪ Storage Solutions: Storage and the Cloud
▪ Telecommunications Equipment ▪ Storage Solutions: Storage and the Medical Record
▪ Wireless and Mobile Infrastructure ▪ Storage Solutions: Storage and Virtualized Environments
▪ Storage Systems
Semiconductors ▪ Technology Valuation Services: Storage
▪ Semiconductors: Consumer Devices
▪ Semiconductors: Overview Telecommunications
▪ Semiconductors: Personal Computing ▪ Digital Marketplace: Mobile Media and Entertainment
▪ Semiconductors: Wireless ▪ Managed Network Services
▪ NGN Operations
Small & Medium Business ▪ Telecommunications Equipment
▪ Data Protection in United States SMBs: Opportunity ▪ Unified Communications
and Analysis ▪ Worldwide Telecommunications Markets
▪ Data Protection in United States SMBs: Opportunity and ▪ Digital Marketplace: Mobile Internet
Analysis ▪ Mobility and IP Communications Services
▪ Home Office Market
▪ Small and Medium Business Markets: Global Overview
▪ Small and Medium Business Markets: Mobility
▪ Small and Medium Business Markets: Telecom, Broadband
and Video
▪ United States Small and Medium Business Markets
Software Application and Information Access
▪ Business Analytics Solutions
▪ Content and Digital Media Technologies
▪ CRM Applications
▪ Enterprise Applications
▪ Product Life-Cycle Management Solutions
▪ Project and Portfolio Management Solutions
▪ Search and Discovery Technologies
▪ Software Overview
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7. REGIONAL CONTENT
Asia Pacific Research IT Market Overview
▪ Central and Eastern European Innovative Technology Vendors:
IT Market Overview and Perspectives Impact 50
▪ Central and Eastern European Opportunities in the SMB Market
▪ Asia/Pacific Channels: Issues and Opportunities
▪ Central and Eastern European Vertical Markets
▪ Asia/Pacific Digital Marketplace and New Media
▪ Asia/Pacific Green IT Services
▪ Asia/Pacific IT Spending and User Segmentation ▪ Central and Easter European Managed Print Services 2010:
▪ Asia/Pacific Market Evolution and Trends for Cloud Competitive Assessment
Computing: An End-User Study 2009 ▪ Central and Eastern Europe, Middle East and Africa Sourcing
▪ Asia/Pacific PC Buyer Behavior Survey Strategies
▪ Asia/Pacific Software Deals Analysis and Trends ▪ Central and Eastern European Business Services
IT Services ▪ Central and Eastern European Cloud, Hosting and
Outsourcing Services
▪ Asia/Pacific Business Process Outsourcing
▪ Central and Eastern European Core Countries IT Services
▪ Asia/Pacific Cloud Services and Technologies
▪ Central and Eastern European IT Services Expanded
▪ Asia/Pacific Consulting and Integration Services
Country Set
▪ Asia/Pacific Global Sourcing and Delivery
▪ Asia/Pacific ICT Outsourcing and Managed Services: IT Service Software and Telecommunications
Provider Perspective ▪ Central and Eastern Europe, Middle East and Africa Security
▪ Asia/Pacific Infrastructure Services Software
▪ Asia/Pacific Services Opportunities ▪ Central and Eastern Europe, Middle East and Africa Storage
▪ Global Delivery Services Index Software
Personal Computing, Peripherals and Storage ▪ Central and Eastern European Enterprise Application Software
▪ Asia/Pacific Disk Storage Systems
▪ Asia/Pacific Document Solutions and Managed Print Services Latin America
▪ Asia/Pacific IT Asset Management 2010
▪ Asia/Pacific Mobile Devices and Applications Hardware/Communications
▪ Asia/Pacific Quarterly Branded Tape Drive and Tape ▪ Latin America Call and Contact Center 2009
Automation Tracker ▪ Latin America Call and Contact Center 2010
▪ Asia/Pacific Quarterly PC and Monitor Market Update ▪ Latin America Carrier Telecom Equipment 2009
▪ Latin America Carrier Telecom Equipment 2010
Software
▪ Latin America Digital Still Cameras 2009
▪ Asia/Pacific Business Applications and Information
▪ Latin America Digital Still Cameras 2010
Management
▪ Latin America Disk Storage Systems 2009
▪ Asia/Pacific Desktop Virtualization Software Market 2010
▪ Latin America Disk Storage Systems 2010
▪ Asia/Pacific Infrastructure Software
▪ Latin America Enterprise Networks 2009
Telecommunications and Networking ▪ Latin America Enterprise Networks 2010
▪ Asia/Pacific Carrier Network Equipment ▪ Latin America Enterprise Server 2009
▪ Asia/Pacific Email Archiving 2010 ▪ Latin America Enterprise Server 2010
▪ Asia/Pacific ICT Outsourcing and Managed Services ▪ Latin America Enterprise Virtualization Software 2009
▪ Asia/Pacific NGN Telecommunications Services ▪ Latin America Enterprise Virtualization Software 2010
▪ Asia/Pacific Telecom Operator Strategies ▪ Latin America Hardcopy Peripherals 2009
▪ Asia/Pacific Unified Communications and Enterprise x.0 ▪ Latin America Hardcopy Peripherals 2010
▪ Asia/Pacific Wireless Markets and Technologies ▪ Latin America Mobile Devices 2009
▪ Latin America Mobile Devices 2010
▪ Latin America PC 2009
Central & Eastern Europe ▪ Latin America PC 2010
Research ▪ Latin America Printer Supplies Market Model 2009
▪ Latin America Printer Supplies Market Model 2010
Computer Systems and Imaging and Hardcopy ▪ Latin America Production Hardcopy Peripherals 2009
Devices ▪ Latin America Production Hardcopy Peripherals 2010
▪ Latin America Security Appliance Servers 2009
▪ Central and Eastern European Disk Storage Systems
▪ Latin America Security Appliance Servers 2010
▪ Central and Eastern European Enterprise Servers: Technology
▪ Latin America Volume Server 2009
Markets
▪ Latin America Volume Server 2009
▪ Central and Eastern European Hardcopy Peripherals
▪ Central and Eastern European Personal Computing
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8. REGIONAL CONTENT
Market Overview Middle East & Africa Research
▪ BRIC: Brazil, Russia, India and China Executive Market Watch
▪ Latin America CEO Priorities 2009 Hardware and Telecommunications
▪ Latin America CEO Priorities 2010
▪ Middle East Consumer Telecom Services
▪ Latin America Channels Databook
▪ Middle East and Africa Disk Storage Systems
▪ Latin America IT Spending Patterns by Company Size 2009
▪ Middle East and Africa Hardcopy Peripherals
▪ Latin America IT Spending Patterns by Company Size 2010
▪ Middle East Business Network Services
Software and IT Services IT Market Overview
▪ Latin America Application Deployment Software 2009
▪ Central and Eastern Europe, Middle East and Africa Sourcing
▪ Latin America Application Deployment Software 2010
Strategies
▪ Latin America Business Intelligence and Analytic
▪ Middle East and Africa Vertical Markets
Applications 2009
▪ Latin America Business Intelligence and Analytic Services and Software
Applications 2010 ▪ Middle East and Africa Business Outsourcing Services 2010-
▪ Latin America CRM Applications 2009 2014 Forecast and 2009 Analysis
▪ Latin America CRM Applications 2010 ▪ Middle East and Africa Hosting, Managed Services and
▪ Latin America Enterprise Portals 2009 Outsourcing 2010-14 Forecast and 2009 Analysis
▪ Latin America Enterprise Portals 2010 ▪ Central and Eastern Europe, Middle East and Africa Security
▪ Latin America ERM Applications 2009 Software
▪ Latin America ERM Applications 2010 ▪ Central and Eastern Europe, Middle East and Africa Storage
▪ Latin America ERP 2009 Software
▪ Latin America ERP 2010 ▪ Middle East Business Network Services
▪ Latin America Investment Priorities: Wireless and Mobile ▪ Middle East and Africa Enterprise Application Software
Solutions 2009 ▪ Middle East and Africa IT Services Expanded Country Set
▪ Latin America Investment Priorities: Wireless and Mobile ▪ Middle East Core Countries IT Services
Solutions 2010 ▪ Middle East and Africa Managed Print Services 2010:
▪ Latin America IT Services 2009 Competitive Assessment
▪ Latin America IT Services 2010
▪ Latin America Printing Outsourcing Services 2009
▪ Latin America Printing Outsourcing Services 2010
Western Europe Research
▪ Latin America Project and Portfolio Management
Business and IT Services
Software 2009
▪ Europe, Middle East and Africa Network Life-Cycle Services
▪ Latin America Project and Portfolio Management
▪ European BPO and Business Consulting Services
Software 2010
▪ European IT Outsourcing and Application Management
▪ Latin America Quality and Life-Cycle Software Tools 2009
Strategies
▪ Latin America Quality and Life-Cycle Software Tools 2010
▪ European Services: Market and Competitive Insights
▪ Latin America RDBMS 2009
▪ Latin America RDBMS 2010 European Market Overviews
▪ Latin America SCM Applications 2009 ▪ European Channels Outlook
▪ Latin America SCM Applications 2010 ▪ European Small and Medium Business Markets
▪ Latin America Security Software 2009 ▪ Ireland: IT Trends and Expenditures 2009
▪ Latin America Security Software 2010 ▪ Ireland: Telecom Trends and Expenditures 2009
▪ Latin America Storage Software 2009 ▪ Ireland: Vertical Markets 2009
▪ Latin America Storage Software 2010 ▪ Spain ICT Opportunity Assessment
▪ Latin America System and Network Management
Software 2009 Infrastructure Software
▪ Latin America System and Network Management ▪ European Enterprise Infrastructure Software and Services
Software 2010 Strategies
▪ European Enterprise System Management Software
▪ European Storage Software and Services
IT Hardware
▪ European Multifunction Peripherals
▪ European Next-Generation Infrastructure: Business Continuity
and High Availability
▪ European Next-Generation Infrastructure: Enterprise
Virtualization
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9. REGIONAL CONTENT LOCAL CONTENT
▪ European PC Technologies and Strategies
▪ European Printers
ASEAN
▪ European Server Technologies and Strategies
IT Market
▪ European Storage Technologies and Strategies
▪ ASEAN BPO Services Opportunity
Networking & Telecommunications ▪ ASEAN Internet Access Devices and Services Addressable
▪ Europe, Middle East and Africa Business Network Services Market: Compete
▪ Europe, Middle East and Africa Consumer Broadband Services ▪ ASEAN IT Investment Plans 2009
▪ Europe, Middle East and Africa Consumer Broadband Services ▪ ASEAN Services Hot Spots
▪ ASEAN SMB IT Adoption Landscape 2009
▪ Europe, Middle East and Africa Enterprise Communications
▪ Cambodia Telecommuniations Overview 2010
Infrastructure
▪ Indonesia Telecommunication Overview
▪ Europe, Middle East and Africa Enterprise Mobility
▪ Malaysia ICT Overview
▪ Europe, Middle East and Africa Mobile Consumer Services
▪ Malaysia Telecommunications
▪ Europe, Middle East and Africa Network Life-Cycle Services
▪ Philippine ICT Market
▪ Europe, Middle East and Africa Unified Communications ▪ Philippine Telecom Market
Software ▪ Thailand Telecommunications Market Overview
▪ European Business Analytics Markets and Strategies ▪ Vietnam ICT Market Overview
▪ European Enterprise Applications and Services
▪ European SaaS and Cloud Services Argentina
▪ European Security Appliance Technologies and Strategies
▪ European Security Products and Strategies IT Markets
▪ Argentina Application Development and Deployment Software:
Verticals Compete
▪ European Enterprise Applications with Vertical Views ▪ Argentina Applications: Compete
▪ European Enterprise Networks with Vertical Views ▪ Argentina Enterprise Infrastructure: Compete
▪ European Storage Systems with Vertical Views ▪ Argentina Imaging Devices: Compete
▪ European Vertical Markets ▪ Argentina IT Services: Compete
▪ Argentina IT Spending Patterns: The Argentina Black Book
(IDC_P9653)
▪ Argentina Personal Systems: Compete
▪ Argentina System Infrastructure Software: Compete
▪ Argentina Telecom: Compete
▪ Argentina Vertical Market Spending Patterns
▪ Argentina: Call and Contact Center Services 2009
▪ Argentina: Call and Contact Center Services 2010
▪ Argentina: Datacenter Services 2009
▪ Argentina: Datacenter Services 2010
▪ Argentina: IT Services Prices 2010
Australia
Hardware & Peripherals
▪ Australia PC Hardware: Compete
▪ Australia Peripherals: Compete
▪ Australia Servers: Compete
IT Market Overview and Perspectives
▪ Australia Enterprise Review
▪ Australia Small and Medium Business Markets
▪ Australia Vertical Markets
IT Services
▪ Australia IT Services Opportunities
▪ Australia Outsourcing and Utility Services
▪ Australia Services: Compete
Software & Communications
▪ Australia Mobile and Wireless Solutions
▪ Australia Next Generation Networks
▪ Australia: Cloud Computing Survey 2009
Page 9 | WWW.IDC.COM

10. LOCAL CONTENT
▪ Brazil: Security Software 2009
Brazil ▪ Brazil: Security Software 2010
▪ Brazil: Storage Software 2009
Hardware/Communications ▪ Brazil: Storage Software 2010
▪ Brazil Enterprise Infrastructure: Compete ▪ Brazil: System Management Software 2009
▪ Brazil Imaging Devices: Compete ▪ Brazil: System Management Software 2010
▪ Brazil System Infrastructure Software: Compete
▪ Brazil Telecom: Compete Vertical Markets
▪ Brazil: Digital Still Camera 2009 ▪ Brazil: Financial Insights IT Investment Trends: Finance 2009
▪ Brazil: Digital Still Camera 2010 ▪ Brazil: Financial Insights IT Investment Trends: Finance 2010
▪ Brazil: Disk Storage Systems 2009 ▪ Brazil: IT Spending by State 2009
▪ Brazil: Disk Storage Systems 2010 ▪ Brazil: IT Spending by State 2010
▪ Brazil: Enterprise Networks 2009 ▪ Government Insights Brazil: IT Investment Trends: Government
▪ Brazil: Enterprise Networks 2010 2008
▪ Brazil: Enterprise Server 2009
▪ Brazil: Enterprise Server 2010
▪ Brazil: Hardcopy Peripherals 2009
Canada
▪ Brazil: Hardcopy Peripherals 2010 ▪ Canadian
Infrastructure, Telecommunications
▪ Brazil: Mobile Devices 2009 and Networking
▪ Brazil: Mobile Devices 2010
▪ Canadian Infrastructure Solutions
▪ Brazil: Optical Network 2010
▪ Canadian Mobile Solutions
▪ Brazil: PC 2009
▪ Canadian Telecom Market Drivers and Strategies
▪ Brazil: PC 2010
▪ Canadian Telecom Overview
▪ Brazil: Personal Systems: Compete
▪ Brazil: Printer Supplies 2009 Canadian IT Market Overview
▪ Brazil: Printer Supplies 2010 ▪ Canadian Consumer Technology Markets
▪ Brazil: Production Hardcopy Peripherals 2009 ▪ Canadian ICT Executive Service
▪ Brazil: Production Hardcopy Peripherals 2010 ▪ Canadian Small and Medium Business and Channel Partner
▪ Brazil: Security Appliances 2009 Strategies
▪ Brazil: Security Appliances 2010 ▪ Canadian Technology Innovation Watch
▪ Brazil: Telecommunication Services IT Services and Software
▪ Brazil: Volume Server 2009
▪ Canadian Application Services
▪ Brazil: Volume Server 2010
▪ Canadian IT Services Competitive Dynamics
Software/Services ▪ Canadian Strategic Sourcing
▪ Brazil Application Development and Deployment Software: ▪ Canadian Enterprise Applications
Compete
▪ Brazil Applications: Compete
▪ Brazil IT Services: Compete
Chile
▪ Brazil: Application Deployment Software 2009 IT Markets
▪ Brazil: Application Deployment Software 2010
▪ Chile Application Development and Deployment Software:
▪ Brazil: Application Services 2010
Compete
▪ Brazil: Business Intelligence and Analytic Applications 2009
▪ Chile Applications: Compete
▪ Brazil: Business Intelligence and Analytic Applications 2010
▪ Chile Enterprise Infrastructure: Compete
▪ Brazil: Call and Contact Center Services 2009
▪ Chile Imaging Devices: Compete
▪ Brazil: Call and Contact Center Services 2010
▪ Chile IT Services: Compete
▪ Brazil: CRM Applications 2009
▪ Chile Personal Systems: Compete
▪ Brazil: CRM Applications 2010
▪ Chile Telecom: Compete
▪ Brazil: Enterprise Portals 2009
▪ Chile: Datacenter Services 2009
▪ Brazil: Enterprise Portals 2010
▪ Chile: Datacenter Services 2010
▪ Brazil: ERP Applications 2009
▪ Brazil: ERP Applications 2010
▪ Brazil: IT Services 2009 China
▪ Brazil: IT Services 2010
▪ Brazil: Printing Outsourcing Services 2009 Hardware and Telecommunications
▪ Brazil: Printing Outsourcing Services 2010 ▪ China IT Opportunity
▪ Brazil: RDBMS 2009 ▪ China PC Market: Compete
▪ Brazil: RDBMS 2010 ▪ China Telecom Market Opportunities
▪ Brazil: SCM Applications 2009 ▪ China Futurescan
▪ Brazil: SCM Applications 2010
Page 10 | WWW.IDC.COM

11. LOCAL CONTENT
Software and IT Services ▪ Japan Telecommunications Market Overview
▪ China Digital Marketplace ▪ Japan Telecommunications Services
▪ China Gaming Market ▪ Japan Unified Communications
▪ China IT Security Solutions Computer Systems and Storage
▪ China Services Market ▪ Japan Datacenter Infrastructure
▪ China Software Market ▪ Japan Datacenter Outsourcing Forecast 2010-2014 and 2009
Review
Denmark ▪ Japan Datacenter Services Forecast and Analysis 2008-2012:
Customer Segment and Geography
IT Market Overview ▪ Japan Enterprise Servers Needs and Strategy
▪ Denmark: BI and Analytical Applications ▪ Japan PC Channel Satisfaction Survey 2009
▪ Denmark: BPO Services ▪ Japan Personal Computing
▪ Denmark: Enterprise Mobility ▪ Japan Storage Solutions
▪ Denmark: ERP Services and Software ▪ Japan Storage Systems
▪ Denmark: IP Communications ▪ Japan Virtual Client Computing
▪ Denmark: IT Services Japan IT Market Overview
▪ Denmark: IT Services 1H ▪ Japan Economic Crisis Response: Japan Vertical Market: IT
▪ Denmark: Outsourcing Spending 2008-2012 Forecast Update
▪ Denmark: Project Services ▪ Japan Economic Crisis Response: Japan Vertical Market: IT
▪ Denmark: SMB Markets Spending by Company Size 2008-2012 Update
▪ Denmark: Software ▪ Japan Small and Medium Business Markets
▪ Denmark: Vertical Markets ▪ Japan Special User Survey 1Q2009: Impact of Worldwide
Economic Crisis on Japan IT Spending
Finland ▪ Japan Special User Survey 2Q2009: Impact of World
Economic Crisis on Japan IT Spending
IT Market Overview ▪ Japan Vendor Business Portfolio and Strategies
▪ Finland: BI and Analytical Applications ▪ Japan Vertical Market: IT Spending 2009-2013 Forecast and
▪ Finland: BPO Services First Half 2009 Analysis
▪ Finland: Enterprise Mobility ▪ Japan Vertical Market: IT Spending 2009-2013 Forecast
▪ Finland: IP Communications Update: Government Packages
▪ Finland: IT Services ▪ Japan Vertical Market: IT Spending 2010-2014 Forecast and
▪ Finland: IT Services 1H Second Half 2009 Analysis
▪ Finland: Outsourcing ▪ Japan Vertical Market: IT Spending by Company Size 2009-
▪ Finland: Project Services 2013 Forecast and 1H 2009 Analysis
▪ Finland: SMB Markets ▪ Japan Vertical Market: IT Spending by Company Size 2009-
▪ Finland: Software 2013 Forecast Update: Government Packages
▪ Finland: Vertical Markets (IDC_P18693) ▪ Japan Vertical Market: IT Spending by Company Size 2010-
2014 Forecast and Second Half 2009 Analysis
India Services
▪ Japan Compliance Assurance and Infrastructure Solutions
IT Markets ▪ Japan Datacenter Services: 2010-2013 Forecast and Market
▪ India: Identifying Opportunities in the Current Economic Analysis: Customer Segment and Geography
Scenario 2009 ▪ Japan Datacenter Outsourcing Forecast 2010-2014 and 2009
▪ India IT and Telecommunications Markets Review
▪ India: Annual Point of Sale Terminal and Printer Market 2008 ▪ Japan Enterprise Applications and Solutions
▪ Sri Lanka Telecommunications Overview 2010 ▪ Japan IT Services Opportunities and Contenders
▪ Bangladesh Telecommunications Overview 2010 ▪ Japan Outsourcing
▪ Japan Services
▪ Japan Technologies and Services Evolution
Japan Software
▪ Japan Compliance Assurance and Infrastructure Solutions
Communications ▪ Japan SaaS and Cloud Services
▪ Japan Carrier Managed Services ▪ Japan Security Products and Services
▪ Japan Carrier Network Infrastructure ▪ Japan Software Infrastructure and Tools
▪ Japan Communications Networks ▪ Japan Software Infrastructure and Usage
▪ Japan Telecommunications Equipment ▪ Japan Software Integration
Page 11 | WWW.IDC.COM

12. LOCAL CONTENT
▪ Nordic: Consumer Survey 2007: Purchasing Processes and
Korea Channel Preferences
▪ Nordic: Consumer Survey 2007: Winning Technologies in the
IT Markets Digital Home
▪ Korea Enterprise Systems ▪ Nordic: Consumer Survey 2008: Personal Communication -
▪ Korea ICT Market Attitudes and Behaviour
▪ Korea Networks and Communications ▪ Nordic: Consumer Survey 2008: Purchasing Processes and
▪ Korea Personal Computing Channel Preferences
▪ Korea Services ▪ Nordic: Consumer Survey 2008: Winning Technologies in the
▪ Korea Software Digital Home
▪ Korea Storage Systems ▪ Nordic: ERP Software and Services Forecast and Analysis 2007-
2011
Mexico ▪ Nordic: IT Investment Guide 2007: Automation of Processes -
IT Reality is Increasingly Virtual
IT Markets ▪ Nordic: IT Investment Guide 2007: Business Needs In Search
▪ Mexico Application Development and Deployment Software: of Software Technologies
Compete ▪ Nordic: IT Investment Guide 2007: Communications - The
▪ Mexico Applications: Compete Mobility Wave is Upon Us
▪ Mexico Enterprise Infrastructure: Compete ▪ Nordic: IT Investment Guide 2007: Motives for Outsourcing
▪ Mexico Imaging Devices: Compete Change!
▪ Mexico IT Services: Compete ▪ Nordic: IT Investment Guide 2008: Enterprise Applications -
▪ Mexico Personal Systems: Compete The Future of Software Redefined
▪ Mexico System Infrastructure Software: Compete ▪ Nordic: IT Investment Guide 2008: In The Mind of an
▪ Mexico Telecom: Compete Outsourcing Customer!
▪ Mexico: IT Spending by State 2009 ▪ Nordic: IT Investment Guide 2008: Infrastructure Management
▪ Mexico: IT Spending by State 2010 and Processes: Basis for Growth
▪ Mexico: Printing Outsourcing Services 2009 ▪ Nordic: IT Investment Guide 2008: Mobility and IP: A Beautiful
▪ Mexico: Printing Outsourcing Services 2010 Couple
▪ Nordic: SOA - The Link Between IT and Busines
Netherlands
Norway
Market Overview
▪ Netherlands IT Market Navigator IT Markets
▪ Netherlands Telecom and Internet ▪ Norway: BI and Analytical Applications
▪ Netherlands: IT Services ▪ Norway: BPO Services
▪ Netherlands: Software ▪ Norway: Enterprise Mobility
▪ Netherlands: Vertical Markets ▪ Norway: IP Communications (IDC_P18711)
▪ Norway: IT Services (IDC_P18712)
▪ Norway: IT Services 1H (IDC_P18713)
New Zealand ▪ Norway: Outsourcing (IDC_P18714)
▪ Norway: Project Services (IDC_P18715)
Hardware & Communications
▪ Norway: SMB Markets (IDC_P18718)
▪ Zealand Infrastructure: Compete
▪ Norway: Software (IDC_P18719)
▪ Zealand Monitors: Compete
▪ Norway: Vertical Markets (IDC_P18708)
▪ Zealand Network Equipment: Compete
▪ Zealand Peripherals: Compete
▪ Zealand Telecommunications Market Peru
Software & IT Services IT Markets
▪ Zealand Business Enablement: IT Services ▪ Peru Application Development and Deployment Software:
▪ Zealand IT Spending: SMB and Vertical Markets Compete
▪ Zealand Services: Compete ▪ Peru Applications: Compete
▪ Zealand Software: Compete ▪ Peru Enterprise Infrastructure: Compete
▪ Peru Imaging Devices: Compete
Nordic ▪ Peru IT Services: Compete
▪ Peru Personal Systems: Compete
IT Markets ▪ Peru Telecom: Compete
▪ Nordic: Analytic Applications and Business Intelligence Tools
▪ Nordic: Consumer Survey 2007: Personal Communication -
Attitudes and Behaviour
Page 12 | WWW.IDC.COM

13. LOCAL CONTENT
▪ Sweden: Project Services
Russia ▪ Sweden: SMB Markets
▪ Sweden: Software
IT Markets ▪ Sweden: Vertical Markets
▪ Russia: Network and System Management Software 2008-2012
Forecast and 2007 Vendor Shares
▪ Russia: Security Software 2009-2013 Forecast and 2008 Vendor Taiwan
Shares
▪ Russia: Storage Software 2008-2012 Forecast and 2007 Vendor IT Markets
Shares ▪ Taiwan Disk Storage Systems: Compete (IDC_P10122)
▪ Taiwan Enterprise Server: Compete (IDC_P10237)
▪ Taiwan Laser Printer and MFP Market (IDC_P10739)
Sweden
IT Markets
▪ Sweden: BI and Analytical Applications
▪ Sweden: BPO Services
▪ Sweden: Enterprise Mobility
▪ Sweden: IP Communications
▪ Sweden: IT Services
▪ Sweden: IT Services 1H
▪ Sweden: Outsourcing
IDC YOUR MOST TRUSTED RESOURCE
Customized Service
The Global Retail IT Advisor team responds to your Inquiry Hours
time-critical research and inquiry needs quickly Based on the terms of your contract, you will also be
and efficiently. provided with a pool of inquiry hours. Aside from speaking
with IDC analysts, these hours may be applied toward:
▪ Consulting engagements
Dedicated Analyst-Account Manager ▪ Event registrations
As a client of the Global Retail IT Advisor, you are ▪ Custom telebriefings
immediately assigned a dedicated Analyst Account Manager. ▪ Onsite analyst presentations
This individual:
▪ Acts as your single point of contact for all IDC information IDC.com
▪ Is dedicated to understanding your changing research IDC’s personalized site, My IDC, allows instant access to our
needs most up-to-date information, research, press releases and
▪ Proactively leverages the IDC resources best suited to your other analyst publications anytime, anywhere. IDC.com offers:
immediate and ongoing research requirements ▪ One-click access
▪ Consistently addresses your IT needs in a timely manner ▪ Dynamic web content with powerful advanced search and
display features
Analyst Access ▪ Automatic notification of new research
▪ Extends your in-house planning and market intelligence ▪ Corporate administration tools
▪ Enables you to get strategic and tactical advice on ▪ PDF documents and Excel files for easy download
horizontal IT or Retail specific markets, companies, and printing
technologies, and products
▪ Provides third-party validation Events
▪ Direct access to more than 1,000 research analysts IDC events cover the hottest trends shaping the IT and
worldwide through your AAM communications industries. As a Global Retail IT Advisor
client, you will be invited to participate in conferences, Web
conferences, breakfast briefings, complimentary webcasts/
telebriefings, and other IDC events held throughout the year,
including the premiere annual IDC event, Directions.
Page 13 | WWW.IDC.COM

14. IDC YOUR MOST TRUSTED RESOURCE
Additional Offerings
IT Advisory Tools:
The IDC suite of pricing products has helped over 60% of the Fortune 500 companies save millions of dollars on
their IT hardware acquisitions. Whether purchasing or leasing new or used technology, evaluating previously
purchased technology, liquidating IT assets or identifying forecasted values, IDC covers the full spectrum of
pricing information you need to lower TCO and increase ROI for the time you own and/or use technology.
Smart Analysis SmartBuy
Exacting peer pricing benchmarks and cost management Industry Standard for online IT hardware pricing tool
insights ▪Comprehensive – over 100,000 products tracked globally
▪ Determine market price trends and potential for savings ▪Click of a button price checks
▪ Prioritize highest-impact savings areas ▪Daily price updates
▪ Determine peer price performance ranges and where your ▪Used by hundreds of companies to reduce spot buy pricing
company exists
▪ Determine how to implement and structure ongoing best- Smart Fair Market Values
price benchmarks Industry standard for Fair Market Value Benchmarking
▪ Minimize external and internal cycles with proven market ▪ Save millions on end of lease purchasing
results and goals ▪ Most accurate data ensures best pricing
▪ Forecast and manage future cost measures and cost modeling ▪ Used in hundreds of leasing deals
▪ Used for EOL purchasing, audits, asset management, or
SmartIndex IT financial planning
Industry standard for IT Hardware Price Benchmarks ▪ IDC is the only recognized industry 3rd party for FMV
▪ Save millions on IT hardware purchasing benchmarks
▪ Integrated into over 1,000 company and government
agreements
▪ Guaranteed price assurance
▪ Worldwide offering
▪ Cited as an industry best practice by many Fortune 500
companies
IDC Insights:
IDC Insights companies focus on technology-enabled business
innovations within six industries: Manufactuing, Energy, Financial
Services, Retail, Government, and Health. IDC Insights research
assesses the impact of IT investments on business processes by
developing business cases, best practices, and benchmarking research
to help executives to benchmark against peers and justify IT
investments. In addition, IDC Insights provide research on emerging
technologies to help executives drive technology-enabled business
innovation. IDC Insights leverage more than 45 years of IDC research
methodologies and processes yet they are agile start-ups with a
global footprint.
▪ IDC Manufacturing Insights ▪ IDC Retail Insights
▪ IDC Energy Insights ▪ IDC Government Insights
▪ IDC Financial Insights ▪ IDC Health Insights
Page 14 | WWW.IDC.COM

15. The Global Retail IT Advisor helps clients gain insight into IT to help
develop sound technology strategies as well as improve retail processes.
Using IDC, you receive direct, actionable advice with insight gathered from a combination
of rigorous primary research, in-depth analysis, and client interaction. Business professionals
from around the globe rely on IDC for clarification, validation, and guidance.
IDC assesses IT, analyzes vendors and products, and interprets market trends to support
strategic planning, business development and technology decision-making.
We provide fact based research, benchmarks, best practices, and business cases for using
information technology.
This service’s comprehensive approach supports our clients horizontal IT needs as well as
industry specific advice for retail. IDC is the foremost global market intelligence and
advisory firm with more than 1,000 analysts with coverage in 110 countries. IDC is a
subsidiary of IDG, the world’s leading IT media, research, and exposition company.
IDC’S RESEARCH ASSETS ARE DISTRIBUTED AROUND THE WORLD
EMEA Asia/Pacific
IDC’s 1,000 analysts 24% 27%
are located in all regions
around the world
North America
49%
Page 15 | WWW.IDC.COM

16. IDC Worldwide Locations
NORTH AMERICA ASIA PACIFIC EUROPE CENTRAL AND MIDDLE EAST LATIN AMERICA
California Australia Austria EASTERN AND AFRICA Argentina
Colorado China Denmark EUROPE Emirates Brazil
Florida Hong Kong France Bulgaria Israel Chile
Massachusetts India Germany Croatia South Africa Colombia
New Jersey Indonesia Ireland Czech Republic Turkey Mexico
New York Japan Italy Hungary United Arab Peru
Ohio Korea Netherlands Poland Venezuela
Virginia Malaysia Portugal Romania
New Zealand Spain Russia
Canada Philippines Sweden
Singapore United Kingdom
Taiwan
Thailand
Vietnam
Corporate Headquarters, 5 Speen Street, Framingham, MA 01701, 508-872-8200
www.idc.com | www.idc-ri.com